Re: Vestal "On taking yourself seriously"

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Excellent David, ty
----- Original Message -----
From: "ADavidhazy" <andpph@ritvax.isc.rit.edu>
To: "List for Photo/Imaging Educators - Professionals - Students"
<photoforum@listserver.isc.rit.edu>
Cc: <andpph@vmsmail.rit.edu>
Sent: Tuesday, April 22, 2003 6:21 AM
Subject: Vestal "On taking yourself seriously"


> I read the following words-of-wisdom (in my opinion) and have been saving
them
> for many years in a file cabinet that I emptied today. In light of the
present
> discussions on the list (or lack thereof) I thought they might be
appropriate
> to share since I believe there is a ready application for them in photo
courses
> as well as professional situations. I am posting this with what I hope
would be
> the blessing of the author although I have not been able to contact him.
> Andy Davidhazy - andpph@rit.edu
>
> --------------------------------------------------------------------------
----
> On Taking Yourself Seriously
> By David Vestal as it appeared in Popular Photography magazine
>
> One of this century's livelier art movements was Dadaism, which began in
> Switzerland during World War I. Dada was mainly negative and took an
anti-art,
> anti-rational stand. Dada works were meant to shock, but most of them were
> purely silly. In this it was prophetic (look around).
>
> In its futile way, Dada was an apt response to the world of 1916, as it is
to
> our own: foolishness in answer to craziness. Sorrow and anger are
unavoidable
> and just, but they do not turn evil into good. The hell with reproach,
then.
> Ridicule fits better. The Dadaists regarded the world as a stupid joke - a
> viewpoint that's hard to argue against.
>
> My favorite act by the Dadaists was when they expelled one of their number
for
> taking himself seriously. Did they realize that in doing so they were
taking
> themselves seriously? I like it.
>
> I have noticed that in photography, whether it's a photographer, a critic,
or
> whatever, one thing usually goes with quick recognition and what is called
> success: the person takes himself seriously to the point of obsession.
Nothing
> else is allowed to matter as much.
>
> The required insane belief that you are more important then anyone, and
that,
> as a result, your work is more important than anything, cannot survive
> intelligent scrutiny; but it is hardly ever asked to. And it's one of the
most
> effective sales devices on earth: even when it's mistaken, total
conviction is
> contagious.
>
> Sometimes it isn't conviction, but simply a bold lie. The more
preposterous a
> claim is, the harder it is for honest people, who feel ashamed when they
lie,
> to
> disbelieve. This may be why absurd and stupid photographs get so much
attention
> and applause. People just can't believe they're as bad as they look,
although
> they generally are. It's easier to ignore and dismiss good work for which
no
> great claims are made; and that's what happens. Art history consists
largely of
> this.
>
> I'm not against ego except when it runs wild, but I recommend cultivating
a
> sense of proportion. You may come to see that however much you like your
own
> work - as I like mine, for instance - it won't save the world.
Photographing
> makes little difference as the rest of the things people do: we live and
die,
> and the world goes on. When you realize this, you may not be able to take
> yourself seriously enough to make a career of it. I hope so.
>
> This has good and bad sides. Good: It lets you take your pictures
seriously
> instead of yourself. You look at them critically as well as fondly and
reject
> the ones that don't work. This helps, because those who think they can do
no
> wrong have a blind spot that leads them to accept poor work.
>
> Your work may well be as important as anyone else's; but how can anyone
tell?
> Don't look down on others too readily, but look up to no one. This spares
you
> the need to imitate and to play at being important, leaving you free to
work as
> you choose without worrying about people's reactions. If you take your
work
> seriously enough to keep doing it as well as you can, regardless, that's
what
> seems to matter.
>
> The bad side is that photographs are made to be seen and felt by others,
and
> you may sometimes get the depressing feeling that no one will see yours.
Then
> what good is it? The only answer is that if you work sincerely, it does
you
> good to do the work. If nothing else pans out, that will have to serve.
>
> I notice that Pissarro's paintings have now been discovered by the museums
on
> whose walls they've been hanging all along. The museum people just didn't
pay
> attention until now. They knew about Pissarro, but they didn't know him.
Then,
> apparently, after many years, someone said, "Wow! Pissarro!" and they
latched
> on. Our art authorities keep demonstrating that they're clods. Now they
are
> busy selling Pissarro to the public, and they feel like pioneers. It's a
Dada
> joke.
>
> I doubt that Pissarro took himself very seriously. He was known for
helping
> other painters, not for chasing after fame. You see the results.
>
> I'm on some strange mailing lists, so sometimes I get letters written by
art
> photographers to tell collectors about their latest opuses. These letters
are
> models of pomposity, written in the third person for grandeur and
sprinkled
> with magic words calculated to impress and sell. No plain word is used if
a
> fancy one can be found. They go like this: "Mr. E. Gregious announces that
as
> of November 31 the price of his historic Blah-Blah Series will go up from
$750
> to $1,000 per print. "Mr. Gregious is presently preparing a definitive
archival
> edition, strictly limited to 100,000 sets, after which the negatives will
be
> retired, of signed, silver-gelatin chlorobromide prints of his celebrated
> Yeah-Yeah Series, widely considered by informed connoisseurs to be among
his
> most significant images. In the words of the noted critic, I.G. Norant,
"Int he
> ontological paradigm with which they confront the stunned viewer, these
Angst-
> filled images form the ineffable quintessence of this transcendent
artist's
> oeuvre".
>
> "Exquisitely slipcased in antique buckram with an overlay of rare glazed
chintz
> and hand-laid, acid-free, rag-paper linings, these extraordinary images
may be
> viewed by special appointment at the artist's atelier."
>
> And so on. I'm not exaggerating much. They do go on like that, and at much
> greater length. Sometimes the pictures are fairly good; more often they
are
> lousy.
>
> Once in a great while the pictures are excellent. I can think of one very
good
> photographer who sends letters much like this. I don't know how he can
stand
> writing them.
>
> If you're not a fraud, you have to take yourself awfully seriously to
write
> such bilge about your work. It's ridiculous and embarrassing, but
apparently it
> sells.
>
> Sometimes I wish I could do it. More often I'm glad I can't.
>
> When good photographers fall into this routine, I groan and wish them
luck.
> When the usual incompetents do it, I wish them justice, not mercy.
>
> To picture buyers: When faced with the solemn and ludicrous pomposity of
art
> photographers and their dealers, ignore the pitch but look well at the
> pictures. Don't try to impress anyone. Just follow your feelings; that's
the
> only way to judge pictures. And of your feelings, you are the only judge.
No
> matter what is said, buy the photographs you like and leave the rest.
>
> To photographers: If you can possibly help it, don't take yourself too
> seriously. If you can't help it, I can't help you. Either way, you're
stuck, so
> take yourself as you are.
>
>
>
>


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