U.S. Department of Health and Human Services
NATIONAL INSTITUTES OF HEALTH NIH News
National Heart, Lung, and Blood Institute (NHLBI) <http://www.nhlbi.nih.gov/>
For Immediate Release: Tuesday, February 9, 2010
CONTACT: NHLBI Communications Office, 301-496-4236,
<e-mail:nhlbi_news@xxxxxxxxxxxxx>
MEDIA ADVISORY:
“BEHIND THE SEAMS” AT THE HEART TRUTH’S RED DRESS COLLECTION 2010 FASHION SHOW
WHAT:
The Heart Truth will go “behind the seams" on the opening night of Mercedes-Benz Fashion Week to remind women
that the truth isn't always pretty -- more women die of heart disease than any other disease. More than 20 of
today's hottest celebrities will walk the runway in red dresses created by America's top designers for a
once-in-a-lifetime experience.
The Heart Truth's Red Dress Collection 2010 is presented by Diet Coke. National sponsors of the collection
include Swarovski, and Tylenol and St. Joseph Aspirin; make-up partner is Bobbi Brown Cosmetics.
The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart,
Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and
Human Services (HHS). The Red Dress, introduced by the NHLBI in 2002, is the national symbol for women and
heart disease awareness.
WHEN/WHERE:
The Heart Truth’s Red Dress Collection 2010 Fashion Show
Thursday, February 11, 2010, 7:00 p.m. EST
Media check in: Celeste Bartos Forum, 40th St. entrance between. 5th and 6th Avenues
PHOTO OPPS:
Estelle, Elisabeth Hasselbeck, Felicity Huffman, Kim Kardashian, Regina King, Stephanie March, Dania Ramirez,
Robin Roberts, Jordin Sparks, and Raven-Symoné.
ADDITIONAL INFO:
For the second consecutive year, through a partnership with Clothes Off Our Back, a selection of designer
dresses worn by celebrities in the fashion show will be auctioned at www.clothesoffourback.org. Proceeds will
benefit the Foundation for the National Institutes of Health and will be used to further efforts related to
women’s heart health awareness and research.
FOR MORE INFO:
In you are interested in obtaining media credentials, please e-mail: <hearttruth@xxxxxxxxx>.
For downloadable images and photography, please e-mail your inquiry to <media@xxxxxxxxxxxxxx>.
Visit <www.hearttruth.gov> for information on women and heart disease.
The Heart Truth, its logo and The Red Dress are trademarks of HHS.
Part of the National Institutes of Health, the National Heart, Lung, and Blood Institute (NHLBI) plans,
conducts, and supports research related to the causes, prevention, diagnosis, and treatment of heart, blood
vessel, lung, and blood diseases; and sleep disorders. The Institute also administers national health education
campaigns on women and heart disease, healthy weight for children, and other topics. NHLBI press releases and
other materials are available online at <www.nhlbi.nih.gov>.
The National Institutes of Health (NIH) -- The Nation's Medical Research Agency -- includes 27 Institutes and
Centers and is a component of the U.S. Department of Health and Human Services. It is the primary federal
agency for conducting and supporting basic, clinical and translational medical research, and it investigates
the causes, treatments, and cures for both common and rare diseases. For more information about NIH and its
programs, visit <www.nih.gov>.
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