NASA Wins Two Webby Awards for Internet Excellence

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May 6, 2009

Michael Cabbage 
Headquarters, Washington 
202-358-1600 
mcabbage@xxxxxxxx 

Carolina Martinez 
Jet Propulsion Laboratory, Pasadena, Calif. 
818-354-9382 
carolina.martinez@xxxxxxxxxxxx 

RELEASE: 09-098

NASA WINS TWO WEBBY AWARDS FOR INTERNET EXCELLENCE

WASHINGTON -- NASA has received two Webby awards for excellence on the 
Internet. NASA's main Web site, http://www.nasa.gov, won the People's 
Voice award for best government Web site. The Cassini mission Web 
site, http://saturn.jpl.nasa.gov, received a Webby award for best 
science site. 

The People's Voice award is the second for NASA's Web site, which also 
won in 2003. More than 500,000 people cast votes this year. 

"We're extremely happy to be honored by the Internet community this 
way," said Brian Dunbar, the content manager for http://www.nasa.gov 
at NASA Headquarters in Washington. "We've always tried to focus the 
site on giving the public what they're looking for in an engaging and 
compelling way. Combined with some of the highest 
customer-satisfaction ratings in the government, this award tells us 
we're on the right track." 

Judges from the International Academy of Digital Arts and Sciences, 
which sponsors the Webbys, selected the Cassini site for the top 
honor in the science category. 

"The Cassini Web site is the door to the science and technology of the 
mission to Saturn, contained in hundreds of thousands of pages," said 
Alice Wessen, manager of Cassini public engagement at NASA's Jet 
Propulsion Laboratory, Pasadena, Calif. "The site houses all the 
latest news, science findings and images Cassini returns as it orbits 
Saturn. The public can see every picture within eight hours after 
it's beamed down from the spacecraft." 

NASA's Web site, which received 120 million visits in 2008, offers the 
public the latest news, mission coverage and multimedia from the 
agency's scientific research, technology development and exploration 
efforts. Visitors can surf thousands of images from throughout the 
universe, watch live video from the International Space Station or 
read more than a dozen blogs written by agency employees. 

In the last year, the NASA Web team has expanded its presence into 
social media, creating an official NASA channel on YouTube at 
http://www.youtube.com/nasatelevision, multiple Twitter feeds led by 
@NASA, and mission pages on Facebook and MySpace. Since NASA 
astronaut Mike Massimino began twittering via @Astro_Mike on April 3, 
he has gained more than 175,000 followers. NASA was recognized in 
February with a Shorty award for its @marsphoenix Twitter presence, 
which was written in the "voice" of the spacecraft. For a list of 
NASA missions providing updates on social media Web sites, visit 
http://www.nasa.gov/collaborate. 

NASA's web team also was among the honorees for Rich Media/Advertising 
for its multimedia commemoration of NASA's 50th anniversary, 
http://www.nasa.gov/50years. The feature, hosted by the robot Automa, 
includes an interactive news conference with the original Mercury 
astronauts, music from across the decades and an "appearance" by 
renowned astronomer Carl Sagan. 

On Feb. 2, NextGov.com cited NASA's popular homepage as one of five 
federal government agencies employing best practices in Web 2.0. 
Socialgovernment.com also recognized the agency as among the best in 
federal government using Twitter, YouTube and social media. 

	
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