NASA Partners With Discovery Communications for 50th Anniversary

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Sept. 6, 2007

Michael Cabbage
Headquarters, Washington
202-358-1600
mcabbage@xxxxxxxx

Andrew Scafetta/Joshua Weinberg
Discovery Channel/The Science Channel, Silver Spring, Md.
240-662-5519/5274
andrew_scafetta@xxxxxxxxxxxxx, josh_weinberg@xxxxxxxxxxxxx

RELEASE: 07-186

NASA PARTNERS WITH DISCOVERY COMMUNICATIONS FOR 50TH ANNIVERSARY

WASHINGTON - NASA and Discovery Communications will join in a broad 
media partnership to commemorate the space program's 50th 
anniversary. The space agency, which was created by the National 
Aeronautics and Space Act, began operations on Oct. 1, 1958. 

The announcement was made Wednesday in New York at a premiere 
screening of "In the Shadow of the Moon," a film in which crew 
members from NASA's Apollo missions tell their story in their own 
words. Discovery Channel will air the world television premiere of 
the film in the summer of 2008.

"This partnership with Discovery enables NASA to bring the excitement 
of 50 years of exploration and discovery to a wider audience," said 
Robert Hopkins, NASA chief of Strategic Communications, Headquarters, 
Washington. "This leverages NASA's compelling content with 
Discovery's state-of-the-art production capability and technology to 
tell the NASA story - past, present and future - through a variety of 
media and platforms."

The partnership will encompass on-air and online components as well as 
grassroots activities throughout 2008, including educational 
workshops and local screenings.

Special programming on Discovery in the spring and summer of 2008 will 
celebrate NASA with never-before-seen archival footage. Podcasts and 
interactive features at Discovery's Web site will enable viewers and 
users to take a closer look at NASA's history and its plans for the 
future.

"We honor not only 50 years of wonder, achievement and surprise; but 
also look toward a bright future of new discoveries. Our planned 2008 
specials and series documenting NASA's greatest moments will inspire 
a new generation to explore and innovate," said Jane Root, president 
and general manager, Discovery Channel and The Science Channel, 
Silver Spring, Md.

NASA and Discovery are teaming through a non-exclusive Space Act 
Agreement with no exchange of funds.

For more information about Discovery Communications, visit:

http://www.discovery.com 

For more information about NASA and agency programs, visit:

http://www.nasa.gov

	
-end-



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