Re: [LAD] Kontakt sampler format (and others like EXS24)

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On Sat, September 1, 2012 11:58 am, Ralf Mardorf wrote:
> On Sat, 2012-09-01 at 11:10 +1000, Patrick Shirkey wrote:
>> Another example, Behringer ships Audacity with every single product
>> they sell. Clearly the global market leader for audio production
>> hardware sees some value in open source too. We can get an idea of
>> their market base by looking at their end of year or quarterly
>> financial reports.
>
> From Behringer I own a Modulizer Pro, ADA 8000 and an Eurorack UB2442FX.
> I never noticed even a hint to Audacity by a slip of paper. I don't
> claim that there isn't such a hint, but I never noticed it. You
> shouldn't expect that customers take care about all the slip of paper,
> stickers, advertising brochures etc., that ship with a Behringer
> product. I don't think that I'm the only one thinking that those things
> are waste. Who does put on a Behringer sticker on something? Even if
> some people should notice that there is a hint to Audacity, that doesn't
> mean that they attach more value to it, than to a sticker.
>

It's called extrapolation. In the marketing industry these are the metrics
that get people interested. We don't have to go as far as most marketing
companies and "massage" the results in our favour (lie). All we have to do
is extrapolate the best guess of what the numbers are and provide the info
for everyone else to make their own educated decision.

Given that we have so many metrics to work with now there is absolutely no
reason we can't provide a very strong case for global adoption potential
that should get the attention of any serious marketing and sales rep and
rebalance the discussion in our favour for projects like this one.

NI may be wary of providing a Linux version because they think there is
not a big enough market but if the numbers show that there are several
million people globally who use Linux Audio Tools they might reconsider.

Also because Linux tools are considered to be high end and challenging
that can be made to work in our favour too. The Music Group own both
Behringer and Midas covering completely different ends of the market. If
they are happy to ship open source tools why wouldn't a company like NI be
interested in making their products available to the same userbase?

The only thing stopping them is the perception that the Linux Audio user
base is a small global market.




--
Patrick Shirkey
Boost Hardware Ltd
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