--- tim hall <tech@xxxxxxxxxxxxxxxxxxxxxxx> wrote: > R Parker wrote: > > > > --- tim hall <tech@xxxxxxxxxxxxxxxxxxxxxxx> wrote: > > > > > >>R Parker wrote: > >> > >>>Hi, > >>> > >>>I haven't got enough time to properly revue your > >> > >>ideas > >> > >>>and proposals but will attempt to respond in > part. > >>> > >>>--- Carlo Capocasa <capocasa@xxxxxxx> wrote: > >>> > >>> > >>> > >>>>MARKETING TACTICS > >>>> > >>>>We all need marketing. In its best sense, it > >> > >>simply > >> > >>>>means that there are > >>>>no obstacles people need to get around to get to > >>>>your music. > > > > > > Understanding product, buyers and the means for > > reaching buyers is my marketing objective. One of > > every 1000 views of a banner results in a sale. A > 30 > > day campaign for $100.00 will be seen by 40,000 > people > > and result in 40 sales. Production cost per unit > is > > $5.00 leaving a $300.00 profit. > > > > This community seems determined to associate a > value > > with its music that's derived from the tools used > to > > produce the music or the philosiphy that governs > the > > development of those tools. I share som of that > > romantic sentiment. However, I am practicle and > > believe it is the song that sells. > > > > If it's the song that sells and I want to make > > $2,000.00 a month on my music then I need to > invest > > about $700.00 a month into banner adds. > > > > Clean up > > > >>>>the dog poo in front of your store. Sure it's > >>>>flattering to see to what > >>>>lengths people will go to get your product, but > >>>>maybe that length could > >>>>be reduced to one: How much will they pay? > >>>> > >>>>1. For the first business model I was thinking > of > >>>>selling music on an > >>>>'All Rights Reserved' basis, but with FULL > RESALE > >>>>RIGHTS. In other > >>>>words, people are allowed to distribute your > work > >>>>for free if they want > >>>>to, but there is a little incentive not to, > >> > >>because > >> > >>>>they can also sell > >>>>it to their friends. > >>> > >>> > >>>>From the Copyright owner perspective, I issue a > >>>license that describes how you can legally use, > >> > >>sell > >> > >>>and distribute my property. > >> > >>This is probably the same as what Carlo is > >>suggesting, except you > >>already have a workable version? > > > > > > That is the only reasonable model I'm aware of and > I'd > > like to know what Carlo believes. Or if you care > to > > share it then what you believe. > > > > Is this proposed record label going to invest > $700.00 > > a month into advertising my music so I can have > the > > measly $2,000.00 a month requirement? Is it going > to > > do the same for you and how many other people? > Does > > this business proposal have an operating budget? > > > > I'm not trying to discredit the idea that there's > a > > group of artists whom share a "for the good of all > > mankind" philosophy and that fans can derive > vicarious > > fulfillment and alleviation through listening to > our > > music. After they buy it. > > > > I want to know the plan. How does the record label > pay > > for its overhead which includes operational and > wage > > expenses. Are we gonna put our songs on a website > and > > hope people stumble across it, pay $1.00 per > download > > and then the artist recieves exactly $1.00 in > their > > paypal account? > > > > Alot can be done with very little money. Let's say > > five of us agree to invest $20.00 a month into > banner > > adds or google AdText to promote site Y where a > list > > of artist websites exist... > > OK, I understand what you're saying now. This is > exactly the kind of > hard headed reality I have trouble wrapping my head > around and > subsequently why I'm not earning 2 grand a month > from music. It doesn't help when we love producing songs more than we appreciate business. > Do you honestly think that banner ads are the most > effective means of > advertising or was that just as an example? I don't know the most effective means for selling music on the internet. We're putting a toe in the water and during this phase a bobber in every pond. > The trouble is, if you run on a donations basis, > it's easy to believe > that you can only afford free advertising. It is > hard to make any kind > of business plan when you have no guaranteed income. I think you can formulate a useful business plan on no budget but it will have meager beginnings. Imagine find ing one new fan every day for a year: * 365 fans * $10 profit on every CD sale Cut two albums a year and keep finding a fan every day. One a day is probably unrealistic until we have an advertising budget. I imagine. One a week? My partners and I have a business plan and alot of product: *five albums *a half dozen live multiple camera video productions *a couple dozen pieces of fine art for album covers, song posters *a nice studio that we built and own *an advertising campaign with two mostly completed advertisements I figure a year of executing the plan should be sufficient to demonstrate the potential for building a fan base and selling product. If I spend $100.00 a month that's less than the bands budget for ass wipe. Well, if the band has a typically poor diet of beer and chips. ron > I don't suppose > that's news to anyone here. > > cheers, > > tim hall > __________________________________________________ Do You Yahoo!? Tired of spam? Yahoo! Mail has the best spam protection around http://mail.yahoo.com
