Re: [libreoffice-marketing] Re: [libreoffice-design] Moving to LibreOffice 8?

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you might reason that since humans behave like herd animals, so that when some run, all run. The stimulus evoking action must be the most convincing, hence
the facts can be distorted.

For Libre office number eight it might suffice to claim the usual "the changes will assure your improved experience and safety". WHile making it quite clear that one i just mirroring the unscientific postures of other computing programs.

p.



Den 06-04-2023 12:06 skreiv Italo Vignoli:
On 06/04/23 10:08, Eyal Rozenberg wrote:

That is exactly what I'm opposing. Let's assume that the real situation is "boring" (I'm not sure that's the case, but still) and that, indeed, the changes since 7 are not fundamental enough to merit a version bump on their own (and I realize this is not in consensus either). In this state of affairs, evoking artificial interest in a new major version without substance behind it is a _marketing trick_, a psychological manipulation. One could even say it's mis-informing our users. It hurts user trust. Sure, it's not terrible to play with version numbers, but - I don't think that's something our users, current and potential, would like us to do.

All major releases of Microsoft Office are managed by marketing, as all major releases of proprietary software and hardware companies, and not by developers, and are based on what you call "marketing tricks".

By the way, marketing is a profession - as development - which is based on a specific professional background, and on a mindset which is 100% different from the mindset of a developer.

This is probably the reason why developers, and in general people with a strong technical background, do not understand marketing and consider it useless. Marketing is the opposite of science, and is based on behaviour analisys (which is the "least scientific" science, although some people are trying to "smuggle" it as science).

I have been a marketing executive for the last 42 years (since 1981), and the best marketing strategies I have managed during that time have been based on gut feelings (including the launch of Photoshop and PDF, when I was a marketing consultant for Adobe, and they both were huge success).

Given that Microsoft Office's market share is well over 50%, it looks like users of office suites do like marketing tricks. Please remember that around 98% of users are not able to judge features.

I am not contributing to QA for a very simple reason: I am not able to understand if the software behaviour is right or wrong (unless is clear as in the case of font embedding in macOS), and this is because I am not interested in technical details but I look at the wider picture.

Even if I am technically illiterate, outside the open source environment I am considered a geek because I usually am more competent than 98% of "normal" software users.

It should be clear that 80% (and probably more) of what we communicate is targeted to "normal" software users, and not to community members or to people with a technical background, who are already using LibreOffice (or refuse to use it for technical reasons). They are not our target, given that office suites are commodities.

Our target is mis-informed and mis-educated by Microsoft, but doesn't realize it. On the contrary, they trust Microsoft more than they trust open source software.
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