NASA Wins 4 Webbys, 4 People's Voice Awards
Winners include the JPL-managed "Send Your Name to Mars" campaign, NASA's Global Climate Change website and Solar System Interactive.
NASA today received four
2020 Webby awards, highlighting the agency's diverse digital offerings in websites,
social media and apps across its broad programs.
"We are very pleased
that these awards show the diversity of our digital communications," said Bettina
Inclán, NASA's associate administrator for communication. "We won for websites,
social media, videos and apps. With awards going to NASA Headquarters and three
field centers, they also show the whole agency's commitment to effective digital
communication."
NASA's four Webby Award
winners are:
- NASA Moon Tunes
- NASA's Johnson Space Center solicited songs for a playlist to accompany astronauts
on their three-day trip to the Moon during the Artemis program, winning for
Social Media in Culture & Lifestyle. More than 1 million submissions helped
build the final playlist.
Moon Tunes also won the People's Voice award in its category.
- Send
Your Name to Mars - NASA's Jet Propulsion Laboratory
invited members of the public to send their names to Mars aboard the Perseverance
rover; a record 10.9 million people did. The campaign won for Best Social Community
Building and Engagement. "Send Your Name to Mars" also won the People's
Voice award in its category.
- NASA's social
media, managed by NASA's Office of Communications,
won its second straight Webby for Best Overall Social Presence. NASA's flagship
accounts on Twitter, Facebook and Instagram have tens of millions of followers,
and the social media team regularly answers questions from the public via its
#AskNASA
video series and Reddit "Ask Me Anything"
programs.
- "NASA
Explorers: Cryosphere" - The "NASA Explorers" digital
series from the Goddard Space Flight Center highlights NASA's scientific research
around the world. The of "NASA Explorers" focused on research into
the cryosphere, Earth's icy reaches. The series has 1.5 million views, and
Claire Parkinson, one of the featured scientists, is now a finalist
for a Samuel J. Heyman Service to America award.
Two other digital efforts
were voted the People's Voice winner: NASA's Climate Change website and Solar System
Interactive, which allows users to view the solar system from a variety of perspectives,
including spacecraft.
- NASA's Global Climate Change
(website nominee for Green) - This JPL-managed site tracks real-time data about
how Earth's climate is changing. The site has received six nominations, winning
two Webbys and two People's Voice awards.
- Solar System Interactive
- Also from JPL, this site shows the current relative location of planets and
other bodies, including spacecraft. It was nominated in the Education &
Reference category of Apps, Mobile and Voice.
"Our goal is to
set the standard for innovation by creating digital experiences that engage, educate
and inspire," said Michael Greene, director of Communications and Education
at JPL. "We are honored that these efforts are being recognized by the Webby
and the People's Voice awards."
NASA received 12 nominations
this year, a record for the agency. Its other nominees included:
- NASA
Astronaut Reaction GIFs (Best Photograpy and Graphics) - NASA's
Johnson Space Center created a series of reaction GIFs with an astronaut for
public use.
- Rolling Stones on Mars
(Best Influencer Endorsement) - NASA named a rock that appeared to have been
moved by the thrusters of NASA's Mars InSight lander as it settled onto Mars.
The campaign received 19 million social engagements.
- NASA's Exoplanet Exploration
(website nominee for Weird and Science) - The site lets internet users explore
planets beyond our solar system, called exoplanets. It won a People's Voice
Award in 2018.
- NASA Home and City
(Government and Civil Innovation) - The new, upgraded interactive website lets
users explore how NASA technology is in their home and around the world. A
previous version of the site won a Webby in the Government category in 2010.
- The "Down
to Earth" video series, in which astronauts talk
about their perspective on Earth from space, was nominated in the Science &
Education video category.
NASA had three honorees
in addition to the nominees:
- How the Visually Impaired Experience
Hubble Images (Video) - The book "Touch the
Universe" by Noreen Grice features some of Hubble's most well-known photographs,
but all of these photos were specially made to include everyone.
- NASA
JPL-edu Teachable Moments - Teachable Moments harness the latest
space missions and discoveries from NASA to help educators engage students
in STEM with educational explainers, lessons and activities.
- NASA.gov (Government
and Civil Innovation) - NASA's home page has previously received three Webby
Awards and 11 People's Voice awards.
Established in 1996,
The Webby Awards are presented by the
International Academy of Digital Arts and Sciences. In 2019, there were more than
13,000 entries, and more than 3 million votes were cast for the People's Voice awards.
See the full list of NASA Webby
Award winners and nominees.
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