RE: Was it foreseen that the Internet might handle 242 Gbps of trafficfor Oprah's Book Club webinars?

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The problem with multicast in this application is that it only works if all the clients are accepting the same data stream and viewing it live.

That's not how people tend to view Web video, there might be 50% of the crowd watching it as Oprah speaks but the rest are likely to be time shifted from a few secs to hours or even days.


An application layer architecture with in built caching would be more efficient. Similar to the peer to peer schemes in use today but with the caches installed by the local ISPs who are complaining about their bandwidth getting swamped. 

> -----Original Message-----
> From: ietf-bounces@xxxxxxxx [mailto:ietf-bounces@xxxxxxxx] On 
> Behalf Of Jeroen Massar
> Sent: Saturday, March 08, 2008 5:43 PM
> To: Patrik Fältström
> Cc: IETF discussion list
> Subject: Re: Was it foreseen that the Internet might handle 
> 242 Gbps of trafficfor Oprah's Book Club webinars?
> 
> Patrik Fältström wrote:
> [..]
> > P.S. And if multicast is in use, or unicast or some 
> othercast, that is 
> > from my point of view part of the "innovation" the ISPs have to do 
> > (and will do) to ensure that the production cost is as low 
> as possible 
> > so that their margin is maximized.
> 
> I actually see a bit of a problem here as multicast would 
> lower the usage of links, as such, they can't charge as much 
> as with link that is saturated with unicasted packets. Thus 
> to lower the use in the internal network one would use 
> multicast, but the client would then still have to get 
> unicast so that for every listener they are actually paying...
> 
> Greets,
>   Jeroen
> 
> 
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