On 04/11/2015 06:54 AM, Simon Budig wrote:
Hi Sam.
Sam Bagot (dsmurl@xxxxxxxxx) wrote:
Is there any thought on salvaging the marketing effort and renaming this
product so that it can be taken seriously by people and institutions?
Also, a big barrier to entry adopting Linux for people is a solid
graphic manipulator. The bad branding is causing many people in my art
communities around Austin to avoid Linux in general.
What are the plans on renaming and success?
Basically our approach is to redefine what "Gimp" means. In the vast
majority of the world "Gimp" refers to the Gnu Image Manipulation
Program, the alternate interpretation is unknown to most people in the
world.
Renaming Gimp would hurt our brand badly and is not an option.
If it is a problem in your local area (some areas in the US typically)
that is unfortunate, but we need to rely on your powers to explain that
we're helping in getting rid of the derogatory interpretation of the
term "Gimp".
There is no denying that in the US (the entire US, not geographically
limited), the name "Gimp" sounds odd and has unfortunate associations
that have nothing to do with image editing.
I was told on IRC that the name is not Gimp or gimp but "GIMP", Gnu
Image Manipulation Program. If you always refer to GIMP instead of Gimp,
the name is more obviously an acronym and some of the unwanted mental
associations don't spring so easily to mind.
It might help if GIMP developers and the GIMP website consistently use
the word "GIMP" instead of Gimp/gimp (the website already mostly does
use GIMP, but the logo on the home page is lower-case).
If teachers and school administrators balk at the name, perhaps they
could think of it as an opportunity for some sensitivity training. The
English language is full of perfectly fine words that have unfortunate
connotations. If we stop using words just because someone might be
offended by the connotations, we will run out of words altogether.
Best,
Elle
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