On 09/26/2017 09:42 AM, Matthew Miller wrote: > On Tue, Sep 19, 2017 at 11:52:39PM -0400, Máirín Duffy wrote: >> I think cleaning up the metadata on our site and keeping content >> fresh etc - these are good things. There's a good oppty here to clean >> things up, make our message clearer, update things and maybe even >> institute better processes / initiatives for keeping them fresh. >> However, lacing our site with keywords and stuffing our page titles >> with buzzwords to vy for the attention of a bot whose algorithm >> changes daily is not ok. The core function of the website is to >> communicate a readable message to humans, right? Let's not compromise >> the consistent and coherent voice we've established.... > > The core function of a website doesn't matter if people looking for it > can't find it. As a case in point, people looking for "Fedora Media > Writer" get > https://developers.redhat.com/blog/2016/04/26/fedora-media-writer-the-fastest-way-to-create-live-usb-boot-media/ > as the first hit. That's at least associated with our sponsor and not > entirely foreign, but I'd think we'd want > https://fedoramagazine.org/make-fedora-usb-stick/ or even > https://getfedora.org/workstation/download/ to outscore it. Sure, like I said, using this as an opportunity to clean up / better the metadata to improve those results is a great idea. I just want to make sure we don't start working keywords unnaturally into the text or gaming for territory that is too generic. I would think the first step would be to come up with an inventory of those things we want to ensure come up in the results - what are the terms, and what pages do we want to appear prominently for them. Maybe a good approach would be to come up with a task list of things we want people to be able to do with the website(s), then test them and see what users search for / how they approach it, and use that to develop the inventory of keywords to optimize? ~m _______________________________________________ Fedora Marketing mailing list -- marketing@xxxxxxxxxxxxxxxxxxxxxxx To unsubscribe send an email to marketing-leave@xxxxxxxxxxxxxxxxxxxxxxx
