Re: Fedora Marketing Digest, Vol 153, Issue 12

Jeremiah Ross <mrjeremiahross@xxxxxxxxx> · Mon, 3 Apr 2017 09:13:33 -0500

Does anyone have the link to the Fedora Guide (Draft)... I have some unexpected free time this week and I can lend some manpower to documentation (wherever needed)

On Thu, Mar 30, 2017 at 9:31 PM,  <marketing-request@xxxxxxxxxxxxxxxxxxxxxxx> wrote:
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Today's Topics:

   1. Re: Fedora User Handbook Project (Jiri Eischmann)

   2. Wiki page containing all the marketing collateral designs and SWAG designs

      (Chino Soliard)

   3. Re: [Design-team] Wiki page containing all the marketing collateral designs and SWAG designs

      (Máirín Duffy)

   4. Re: [Ambassadors] Re: [Design-team] Wiki page containing all the marketing collateral designs and SWAG designs

      (Chino Soliard)

   5. LinuxFest NorthWest and Security Lab spin (Jeff Sandys)

----------------------------------------------------------------------

Date: Wed, 29 Mar 2017 17:48:54 +0200

From: Jiri Eischmann <eischmann@xxxxxxxxxx>

Subject: [marketing] Re: Fedora User Handbook Project

To: Fedora Marketing mailing list <marketing@lists.fedoraproject.org>

Cc: Matthew Miller <mattdm@xxxxxxxxxxxxxxxxx>

Message-ID: <1490802534.3281.7.camel@redhat.com>

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Matthew Miller p=C3=AD=C5=A1e v St 29. 03. 2017 v 11:31 -0400:

> On Mon, Mar 20, 2017 at 12:19:43PM +0100, Jiri Eischmann wrote:

> > I've finally found time to push forward the "Getting Started with

> > Fedora" handbook.

>=20

> I know you asked for feedback earlier and I didn't get to it --

> sorry.

> I do have some more comments, but my primary ones are:

>=20

> First, this is really great =E2=80=94 it's a good idea and good work.

>=20

> Second, from a marketing perspective, I would like to see this more

> branded as a _Fedora Workstation_ guide. I know it makes the at some

> places, but I think it should be more clear throughout: "Fedora"

> should

> be used to refer to _the project as a whole_ =E2=80=94 let's not say thin=

gs

> like "It is possible to install Fedora", but rather "It is possible

> to

> install Fedora Editions and Spins..." or for the purpose of the

> focused

> guide, "It is possible to install Fedora Workstation....".

>=20

> This seems nitpicky, but it's an important branding thing. I know

> that

> Workstation is likely to be the primary Fedora product that the

> target

> audience is interested in, but just calling Workstation "Fedora" as

> shorthand deflates the edition differentiation.

Hi Matthew,

I completely agree. The handbook focuses on Workstation and the

branding should be aligned with that. We can still keep the chapter at

the end where we point readers to other editions of Fedora.

This will mostly affect the cover which is currently being refreshed by

the design team.

Jiri

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Date: Thu, 30 Mar 2017 21:33:05 -0300

From: Chino Soliard <asoliard@xxxxxxxxxxxxxxxxx>

Subject: [marketing] Wiki page containing all the marketing collateral

        designs and SWAG designs

To: Fedora Marketing team <marketing@lists.fedoraproject.org>

Cc: Ambassadors List <ambassadors@lists.fedoraproject.org>, Fedora

        Design Team <design-team@lists.fedoraproject.org>

Message-ID: <712ae7c3-9eaa-368e-31fd-2af12691496d@xxxxxxxxxxxxxxxxx>

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 protected-headers="v1"

From: Chino Soliard <asoliard@xxxxxxxxxxxxxxxxx>

To: Fedora Marketing team <marketing@lists.fedoraproject.org>

Cc: Fedora Design Team <design-team@lists.fedoraproject.org>,

 Ambassadors List <ambassadors@lists.fedoraproject.org>

Message-ID: <712ae7c3-9eaa-368e-31fd-2af12691496d@xxxxxxxxxxxxxxxxx>

Subject: Wiki page containing all the marketing collateral designs and SWAG

 designs

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Hi there,

   In LATAM, we are near an event (http://flisol.info), and I'm trying

to produce some stickers to distribute between the assistants.

   I haven't found actual (better say, newer) stickers on the wiki, but

I've seen a lot of really cool stickers in some events, and pictures of

folks in social networks.

I only find this two links:

=B7

https://fedoraproject.org/wiki/Marketing_collateral?rd=3DArtwork/Marketin=

gCollateral

=B7 https://fedoraproject.org/wiki/Marketing/Stickers

So, to make short this email, here's the point:

- Is there a place (in the wiki, or anywhere) where all marketing

collateral designs and SWAG designs are together so I can choose what I

want to produce?

If something important I've learned contributing to Fedora is to take

initiative, so, if you think this that this is necessary, I can work on

that, but it will take a time, because I have to assist events in April,

May and June.

- Should we create a Wiki page containing that?

by the way, I've presented myself in oct/2012

https://lists.fedorahosted.org/archives/list/marketing@lists.fedoraprojec=

t.org/thread/VLWXR4J7XP752H5WNNV2AMRRV4IYTAS4/

I cc design-team and ambassadors, because, maybe, they know where I can

find what I'm looking for.

Regards!

--=20

Adrian "Chino" Soliard

Fedora Project Contributor

https://fedoraproject.org/wiki/User:Asoliard

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------------------------------

Date: Thu, 30 Mar 2017 21:06:38 -0400

From: Máirín Duffy <duffy@xxxxxxxxxxxxxxxxx>

Subject: [marketing] Re: [Design-team] Wiki page containing all the

        marketing collateral designs and SWAG designs

To: Fedora Design Team <design-team@lists.fedoraproject.org>, Fedora

        Marketing team <marketing@lists.fedoraproject.org>

Cc: Ambassadors List <ambassadors@lists.fedoraproject.org>

Message-ID: <6b23fe7f-68ac-fbcc-a69a-685616d4129b@xxxxxxxxxxxxxxxxx>

Content-Type: text/plain; charset=utf-8; format=flowed

Hi Chino,

On 03/30/2017 08:33 PM, Chino Soliard wrote:

> https://fedoraproject.org/wiki/Marketing_collateral?rd=Artwork/MarketingCollateral

>

> · https://fedoraproject.org/wiki/Marketing/Stickers

Hehe, these are super old!

>

> So, to make short this email, here's the point:

>

> - Is there a place (in the wiki, or anywhere) where all marketing

> collateral designs and SWAG designs are together so I can choose what I

> want to produce?

Yep,

https://pagure.io/designassets/blob/master/f/Stickers

It's a git repo that has mostly everything. We don't have anything like

a catalog or whatnot though. It'd be a nice project for somebody.

~m

------------------------------

Date: Thu, 30 Mar 2017 22:13:32 -0300

From: Chino Soliard <asoliard@xxxxxxxxxxxxxxxxx>

Subject: [marketing] Re: [Ambassadors] Re: [Design-team] Wiki page

        containing all the marketing collateral designs and SWAG designs

To: ambassadors@lists.fedoraproject.org, Fedora Design Team

        <design-team@lists.fedoraproject.org>, Fedora Marketing team

        <marketing@lists.fedoraproject.org>

Message-ID: <f0f3bedc-d6a2-b387-a8fe-8cee0ac6ed3b@xxxxxxxxxxxxxxxxx>

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From: Chino Soliard <asoliard@xxxxxxxxxxxxxxxxx>

To: ambassadors@lists.fedoraproject.org,

 Fedora Design Team <design-team@lists.fedoraproject.org>,

 Fedora Marketing team <marketing@lists.fedoraproject.org>

Message-ID: <f0f3bedc-d6a2-b387-a8fe-8cee0ac6ed3b@xxxxxxxxxxxxxxxxx>

Subject: Re: [Ambassadors] Re: [Design-team] Wiki page containing all the

 marketing collateral designs and SWAG designs

References: <712ae7c3-9eaa-368e-31fd-2af12691496d@xxxxxxxxxxxxxxxxx>

 <6b23fe7f-68ac-fbcc-a69a-685616d4129b@xxxxxxxxxxxxxxxxx>

In-Reply-To: <6b23fe7f-68ac-fbcc-a69a-685616d4129b@xxxxxxxxxxxxxxxxx>

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El 30/03/17 a las 22:06, M=C3=A1ir=C3=ADn Duffy escribi=C3=B3:

> Hi Chino,

>=20

>=20

> On 03/30/2017 08:33 PM, Chino Soliard wrote:

>> https://fedoraproject.org/wiki/Marketing_collateral?rd=3DArtwork/Marke=

tingCollateral

>>

>>

>> =C2=B7 https://fedoraproject.org/wiki/Marketing/Stickers

> Hehe, these are super old!

>>

>> So, to make short this email, here's the point:

>>

>> - Is there a place (in the wiki, or anywhere) where all marketing

>> collateral designs and SWAG designs are together so I can choose what =

I

>> want to produce?

> Yep,

> https://pagure.io/designassets/blob/master/f/Stickers

Thanks! It's late here, but I'll try to link that repo to the wiki, but

we need to talk about "where" to link.

>=20

> It's a git repo that has mostly everything. We don't have anything like=

> a catalog or whatnot though. It'd be a nice project for somebody.

>=20

As I said, I can do that, but it will take a considerable time...

> ~m

> _______________________________________________

> ambassadors mailing list -- ambassadors@lists.fedoraproject.org

> To unsubscribe send an email to ambassadors-leave@lists.fedoraproject.o=

rg

--=20

Adrian "Chino" Soliard

Fedora Project Contributor

https://fedoraproject.org/wiki/User:Asoliard

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------------------------------

Date: Thu, 30 Mar 2017 19:28:36 -0700

From: Jeff Sandys <jpsandys@xxxxxxxxx>

Subject: [marketing] LinuxFest NorthWest and Security Lab spin

To: marketing@lists.fedoraproject.org

Message-ID:

        <CAB5a9acOeoHYHQZMVVgBi0gwQyaRb36y-KsOc+Lyvf1nM1FOuQ@mail.gmail.com>

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This is edited from the note I sent to the booth team for LinuxFest

NorthWest.

https://www.linuxfestnorthwest.org/2017/sponsors/choose-freedom-choose-fedo=

ra

I would like Marketing and Ambassadors to see what we are doing to make the

interaction with guests a memorable experience.  By focusing on a spin, a

subject, we can engage at a deeper level, and using an activity we give the

guest an experience.  I wonder what a fest visitor on Monday tells a

friend.  Their memorable experience was probably an excellent talk or the

salmon lunch or rolling dice to make a passphrase.

The theme is =E2=80=98The Mechanics of Freedom=E2=80=99 so we will feature =

the Fedora

Security Lab spin (FSL).  One thing I have learned about the spins is

someone has a passionate reason for them.  These three videos tell the

story of FSL and Hacker Highschool with Joerg=E2=80=99s what it is, Pete=E2=

=80=99s why, and

then how it was used to protect people in Tibet.

Joerg Simon presents the Security Lab spin, shows a few examples and talks

about OSSTMM, the Open Source Security Testing Methodology Manual.

     https://youtu.be/c-tk7EE_C3w

The slides for his talk are here if you want to follow along.

     http://jsimon.fedorapeople.org/fedora_osstmm_secspinv5.pdf

Jeorg Simon is a Fedora contributor and works at ISECOM the sponsor of

OSSTMM.

     http://www.isecom.org/research/osstmm.html

They also developed a 3 volume Security Essentials Study Guide and Workbook

used by =E2=80=98Hacker Highschool=E2=80=99.  I will have copies of these b=

ooks on the

table, the labs are based on the OSSTMM and can run on the Security Lab

spin.  Let me know if you want to borrow one of the books to check out some

of the labs.

     http://www.hackerhighschool.org/books.html

The author of the books and the head of ISECOM is Pete Herzog who gives a

great talk about security.  His concepts are clear and compelling and easy

to communicate to the public.

     https://youtu.be/rcILY0mLEUo

ISECOM also publishes The Open Source Cybersecurity Playbook that covers

threats and protection for every computer user.  You should read the 25

pages to discuss security with guests.

     http://www.isecom.org/research/playbook.html

This FudCon talk about Fedora in Tibet was recommended by Joerg.  Fedora is

used because of the localization capabilities, the reduced attack surface

and the open-source relationship to Buddhism.  At 22:00 to 33:30 he talks

about Hacker Highschool used to protect them from Chinese hackers.  The

remainder of the talk is about other interesting Tibetan projects.

https://youtu.be/0m78m_tw8jI?list=3DPL279M8GbNsevHJcQSsNoR3jIGXQebEa3-&t=3D=

315

I cued this up because the beginning is a discussion about Tibet while

waiting to start.

I hope you can spend some time watching the videos.

For an activity guests will create a pass phrase with dice.  We are getting

custom engraved dice to give to guests who sign in at the kiosk, make a

pass phrase, engage us in Fedora or ask (limit one).  We should have 300 to

give away.  This is a test sample:

     https://fedoraproject.org/wiki/File:Fedoradie.jpg

Could you look through the proposed sessions and identify Fedora related

speakers and talks so we can promote them?

     https://www.linuxfestnorthwest.org/2017/sessions/proposed

Please register even if you might not go and let me know your ID so I can

get you the vendors badge.

     https://www.linuxfestnorthwest.org/user/register

See you all May 6-7:

     https://fedoraproject.org/wiki/LinuxFest_Northwest_(LFNW)_2017

Thanks,

Jeff Sandys

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<div dir=3D"ltr"><div>This is edited from the note I sent to the booth team=

 for LinuxFest NorthWest. =C2=A0</div><div><a href="" href="https://www.linuxfest" rel="noreferrer" target="_blank">https://www.linuxfest=

northwest.org/2017/sponsors/choose-freedom-choose-fedora">https://www.linux=

festnorthwest.org/2017/sponsors/choose-freedom-choose-fedora</a></div><div>=

<br></div><div>I would like Marketing and Ambassadors to see what we are do=

ing to make the interaction with guests a memorable experience.=C2=A0 By fo=

cusing on a spin, a subject, we can engage at a deeper level, and using an =

activity we give the guest an experience.=C2=A0 I wonder what a fest visito=

r on Monday=C2=A0tells a friend.=C2=A0 Their memorable experience was proba=

bly an excellent talk or the salmon lunch or rolling dice to make a passphr=

ase.</div><div><br></div><div>The theme is =E2=80=98The Mechanics of Freedo=

m=E2=80=99 so we will feature the Fedora Security Lab spin (FSL).=C2=A0 _One_=

 thing I have learned about the spins is someone has a passionate reason fo=

r them.=C2=A0 These three videos tell the story of FSL and Hacker Highschoo=

l with Joerg=E2=80=99s what it is, Pete=E2=80=99s why, and then how it was =

used to protect people in Tibet.</div><div><br></div><div>Joerg Simon prese=

nts the Security Lab spin, shows a few examples and talks about OSSTMM, the=

 Open Source Security Testing Methodology Manual.</div><div>=C2=A0 =C2=A0 =

=C2=A0<a href="" href="https://youtu.be/c-tk7EE_C3w" rel="noreferrer" target="_blank">https://youtu.be/c-tk7EE_C3w">https://youtu.be/c-tk7EE_C3w=

</a></div><div><br></div><div>The slides for his talk are here if you want =

to follow along.</div><div>=C2=A0 =C2=A0 =C2=A0<a href="" href="http://jsimon.fed" rel="noreferrer" target="_blank">http://jsimon.fed=

orapeople.org/fedora_osstmm_secspinv5.pdf">http://jsimon.fedorapeople.org/f=

edora_osstmm_secspinv5.pdf</a></div><div>Jeorg Simon is a Fedora contributo=

r and works at ISECOM the sponsor of OSSTMM. =C2=A0</div><div>=C2=A0 =C2=A0=

 =C2=A0<a href="" href="http://www.isecom.org/research/osstmm.html" rel="noreferrer" target="_blank">http://www.isecom.org/research/osstmm.html">http://www.is=

ecom.org/research/osstmm.html</a></div><div>They also developed a 3 volume =

Security Essentials Study Guide and Workbook used by =E2=80=98Hacker Highsc=

hool=E2=80=99.=C2=A0 I will have copies of these books on the table, the la=

bs are based on the OSSTMM and can run on the Security Lab spin.=C2=A0 Let =

me know if you want to borrow one of the books to check out some of the lab=

s.</div><div>=C2=A0 =C2=A0 =C2=A0<a href="" href="http://www.hackerhighschool.org" rel="noreferrer" target="_blank">http://www.hackerhighschool.org=

/books.html">http://www.hackerhighschool.org/books.html</a></div><div>The a=

uthor of the books and the head of ISECOM is Pete Herzog who gives a great =

talk about security.=C2=A0 His concepts are clear and compelling and easy t=

o communicate to the public.</div><div>=C2=A0 =C2=A0 =C2=A0<a href="">
://youtu.be/rcILY0mLEUo">https://youtu.be/rcILY0mLEUo</a></div><div><br></d=

iv><div>ISECOM also publishes The Open Source Cybersecurity Playbook that c=

overs threats and protection for every computer user.=C2=A0 You should read=

 the 25 pages to discuss security with guests.</div><div>=C2=A0 =C2=A0 =C2=

=A0<a href="" href="http://www.isecom.org/research/playbook.html" rel="noreferrer" target="_blank">http://www.isecom.org/research/playbook.html">http://www.isec=

om.org/research/playbook.html</a></div><div>This FudCon talk about Fedora i=

n Tibet was recommended by Joerg.=C2=A0 Fedora is used because of the local=

ization capabilities, the reduced attack surface and the open-source relati=

onship to Buddhism.=C2=A0 At 22:00 to 33:30 he talks about Hacker Highschoo=

l used to protect them from Chinese hackers.=C2=A0 The remainder of the tal=

k is about other interesting Tibetan projects.</div><div>=C2=A0 =C2=A0 =C2=

=A0<a href="" href="https://youtu.be/0m78m_tw8jI?list=3DPL279M8GbNsevHJcQSsNoR3jI=
GXQebEa3-&amp;t=3D315" rel="noreferrer" target="_blank">https://youtu.be/0m78m_tw8jI?list=3DPL279M8GbNsevHJcQSsNoR3jI=

GXQebEa3-&amp;t=3D315">https://youtu.be/0m78m_tw8jI?list=3DPL279M8GbNsevHJc=

QSsNoR3jIGXQebEa3-&amp;t=3D315</a></div><div>I cued this up because the beg=

inning is a discussion about Tibet while waiting to start.</div><div><br></=

div><div>I hope you can spend some time watching the videos.</div><div><br>=

</div><div>For an activity guests will create a pass phrase with dice.=C2=

=A0 We are getting custom engraved dice to give to guests who sign in at th=

e kiosk, make a pass phrase, engage us in Fedora or ask (limit one).=C2=A0 =

We should have 300 to give away.=C2=A0 This is a test sample:</div><div>=C2=

=A0 =C2=A0 =C2=A0<a href="" href="https://fedoraproject.org/wiki/File:Fedoradie.j=" rel="noreferrer" target="_blank">https://fedoraproject.org/wiki/File:Fedoradie.j=

pg">https://fedoraproject.org/wiki/File:Fedoradie.jpg</a></div><div><br></d=

iv><div>Could you look through the proposed sessions and identify Fedora re=

lated speakers and talks so we can promote them?</div><div>=C2=A0 =C2=A0 =

=C2=A0<a href="" href="https://www.linuxfestnorthwest.org/2017/sessions/proposed" rel="noreferrer" target="_blank">https://www.linuxfestnorthwest.org/2017/sessions/proposed"=

>https://www.linuxfestnorthwest.org/2017/sessions/proposed</a></div><div><b=

r></div><div>Please register even if you might not go and let me know your =

ID so I can get you the vendors badge.</div><div>=C2=A0 =C2=A0 =C2=A0<a hre=

f=3D"https://www.linuxfestnorthwest.org/user/register">https://www.linuxfes=

tnorthwest.org/user/register</a></div><div><br></div><div>See you all May 6=

-7:</div><div>=C2=A0 =C2=A0 =C2=A0<a href="" href="https://fedoraproject.org/wiki=" rel="noreferrer" target="_blank">https://fedoraproject.org/wiki=

/LinuxFest_Northwest_(LFNW)_2017">https://fedoraproject.org/wiki/LinuxFest_=

Northwest_(LFNW)_2017</a></div><div><br></div><div>Thanks,</div><div>Jeff S=

andys</div><div><br></div></div>

--94eb2c08bb621ede5b054bfd9190--

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Jeremiah Ross
| email: mrjeremiahross@xxxxxxxxx  | Voice:  1 510 333 7767  |

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