[Minutes] [2017-02-14] Target audiences, press kits, a new education campaign

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Hey everyone!

Today's weekly meeting just came to a close. We made some good progress
on advancing through some of the existing tickets we have open for
retooling Marketing but also identifying some new and exciting goals
too! This was an exciting meeting for me and we went right up to the
full hour for the meeting.

Full minutes and logs are all below. Keep an eye out for more soon –
thanks all!

= = = = =

Meeting ended Tue Feb 14 15:06:41 2017 UTC.
Minutes:
https://meetbot.fedoraproject.org/fedora-meeting/2017-02-14/marketing.2017-02-14-13.58.html
Minutes (text):
https://meetbot.fedoraproject.org/fedora-meeting/2017-02-14/marketing.2017-02-14-13.58.txt
Log:
https://meetbot.fedoraproject.org/fedora-meeting/2017-02-14/marketing.2017-02-14-13.58.log.html

* * * * *

======================================================
#fedora-meeting: Fedora Marketing meeting (2017-02-14)
======================================================


Meeting started by jwf at 13:58:29 UTC. The full logs are available at
https://meetbot.fedoraproject.org/fedora-meeting/2017-02-14/marketing.2017-02-14-13.58.log.html
.



Meeting summary
---------------
* LINK:
  https://fedoraproject.org/wiki/Meeting:Marketing_meeting_2017-02-14
  (jwf, 13:58:39)
* (1) Roll call  (jwf, 13:58:44)
* (2) Announcements  (jwf, 13:58:48)
* (3) Action items from last meeting  (jwf, 13:58:53)
* (4) Tickets  (jwf, 13:58:57)
* (5) Upcoming tasks  (jwf, 13:59:02)
* (6) Open floor  (jwf, 13:59:07)
* Roll call  (jwf, 13:59:11)
  * Name; Timezone; Other sub-projects / interest areas  (jwf, 13:59:18)
  * Justin W. Flory; UTC+1; Marketing, CommOps, Magazine, Diversity
    Team, Ambassadors, sysadmin-badges, social media, and more…  (jwf,
    13:59:59)
  * Eduard Lucena; UTC-3; Marketing, Magazine, Ambassadors, L10N /
    Social Media, Users Support, Classroom/University Project  (x3mboy,
    14:01:11)
  * Brian Proffitt; UTC-5; Marketing, Social Media  (bkp, 14:02:48)
  * Charles Profitt; UTC-5; Marketing, Social Media, other stuff
    (cprofitt, 14:03:36)

* Announcements  (jwf, 14:05:33)
  * === "Community Promotion Ads - 2017" ===  (jwf, 14:05:38)
  * LINK:

http://meta.unix.stackexchange.com/questions/4337/community-promotion-ads-2017
    (jwf, 14:05:43)
  * mattdm submitted a series of community ads to the Unix StackExchange
    site, featuring the Fedora Magazine and each Fedora edition. To be
    featured on the site, ads need to have six or more votes. If you
    have a StackExchange / StackOverflow account, please log in and add
    your vote!  (jwf, 14:05:48)
  * HELP: Please help vote for the Fedora Community Ads on Unix
    StackExchange!

http://meta.unix.stackexchange.com/questions/4337/community-promotion-ads-2017
    (jwf, 14:06:05)
  * It's been a quiet week across the media world for Fedora. No new
    articles or coverage of anything this week, but we haven't hit an
    exciting period yet as far as press coverage goes. The alpha is just
    around the corner, though!  (jwf, 14:06:14)

* Action items from last meetings  (jwf, 14:09:00)
  * LINK:

https://meetbot.fedoraproject.org/fedora-meeting/2017-02-07/marketing.2017-02-07-14.01.html
    (jwf, 14:09:06)
  * How This Works: We look at past #action items from the last meeting
    for quick follow-up. If a task is completed, we move on to the next
    one. If it isn't, we get an update and re-action it if needed. If no
    status, we'll try to get a quick update and move forward.  (jwf,
    14:09:11)
  * === [IN PROGRESS] Amita / dhanesh95 Research the Mozilla marketing
    team / efforts to see what kind of work and activities they do for
    their release cycles, and then leave a comment in ticket #242 for
    discussion at next meeting ===  (jwf, 14:09:16)
  * LINK: https://pagure.io/fedora-marketing/issue/242#comment-75600
    (jwf, 14:09:24)
  * === [COMPLETE] mailga Prepare / create the Fedora 26 talking points
    wiki page and update the link for it on the main Marketing wiki page
    by next week's meeting, 2017-02-14 ===  (jwf, 14:09:35)
  * LINK: https://fedoraproject.org/wiki/Fedora_26_talking_points
    (jwf, 14:09:43)
  * === [COMPLETE] jflory7 File a new ticket for Council sub-project
    report in next month ===  (jwf, 14:09:51)
  * === [IN PROGRESS] jflory7 / x3mboy Discuss possibility of using a
    bot to sync social media platform (e.g. FB / Twitter / RSS) to
    Fedora Projects News Telegram group ===  (jwf, 14:09:55)
  * ACTION: jflory7 / x3mboy Discuss possibility of using a bot to sync
    social media platform (e.g. FB / Twitter / RSS) to Fedora Projects
    News Telegram group  (jwf, 14:10:01)

* Tickets  (jwf, 14:10:19)
  * LINK: https://pagure.io/fedora-marketing/issues?tags=meeting   (jwf,
    14:10:26)
  * === Ticket #242: "Update release activity steps / process on the
    wiki" ===  (jwf, 14:10:32)
  * LINK: https://pagure.io/fedora-marketing/issue/242   (jwf, 14:10:36)
  * Picking up on past discussions with regards to retooling ourselves
    to being a more effective and productive Marketing Team. New
    insights from Mozilla courtesy of Amita and dhanesh95, as well as
    OSAS from bkp.  (jwf, 14:10:42)
  * LINK: https://etherpad.net/p/EUYbfXuRGG   (jwf, 14:11:56)
  * IDEA: Revitalizing press kits: Once upon a time, we had press kits.
    Could revisit old press kits, modernize it, and possibly split them
    into "target audience" press kits, e.g. Python press kit, Rust press
    kit, Design press kit (integrating closely with Labs, maybe???)
    (jwf, 14:27:20)
  * IDEA: Education approach: Finding a better way to make Fedora more
    attractive to an education-minded audience (students, teachers,
    professors, faculty, administrators) – maybe a good idea for our
    next targeted campaign?  (jwf, 14:28:01)
  * LINK:

https://fedoraproject.org/wiki/Workstation/Workstation_PRD#Target_Audience
    (nirik, 14:28:58)
  * LINK:

https://fedoraproject.org/wiki/Server/Product_Requirements_Document#User_Profiles.2C_Primary_Use_Cases_and_Goals
    (nirik, 14:30:50)
  * LINK:

https://fedoraproject.org/wiki/Cloud/Cloud_PRD#User_Profiles.2C_Goals.2C_and_Primary_Use_Cases
    (nirik, 14:31:34)
  * IDEA: Fedora Labs are, more or less, already use cases for specific
    target audiences of Fedora users - this might be something we can
    spend more time looking at and cross-comparing with the user cases /
    profiles from the above links  (jwf, 14:31:53)
  * ACTION: jwf File new ticket for education-focused marketing
    campaign, with end goal being to share with Fedora Council at March
    22nd sub-project report meeting  (jwf, 14:39:34)
  * ACTION: bkp (1) Research what our old press kits were, (2) leave
    comment in ticket #242 with that info, (3) all marketing team
    members encouraged to discuss / give feedback for modernizing press
    kits  (jwf, 14:40:16)
  * === Ticket #245: "Create Fedora 26 talking points" ===  (jwf,
    14:41:38)
  * LINK: https://pagure.io/fedora-marketing/issue/245   (jwf, 14:41:43)
  * mailga has created the Fedora 26 talking points wiki page, but it
    has a lot of trimming and prettying to do, as we discussed. See
    bex's comment in the ticket with regards to how we present this
    talking points instead by audience instead of by edition.  (jwf,
    14:41:48)
  * LINK: https://fedoraproject.org/wiki/Fedora_26_talking_points
    (jwf, 14:41:53)
  * IDEA: Separating talking points by AUDIENCE instead of by EDITION or
    FEATURESET  (jwf, 14:42:08)
  * Why do we have talking points? Talking points are the key points we
    want to communicate and share with our audience of users (current
    and potential) whenever we cut a new Fedora release  (jwf, 14:46:46)
  * Current Fedora packaging categories: Development and Creative
    Workstation, Web Server, Infrastructure Server, Basic Desktop, 3D
    Printing, Administration Tools, Ansible node, Audio Production,
    Authoring and Publishing, Books and Guides, C Development Tools and
    Libraries, Cloud Infrastructure, Cloud Management Tools, Container
    Management, D Development Tools and Libraries, Design Suite,
    Development Tools, Domain Membership, Fedora Eclipse,  (jwf,
    14:54:56)
  * Current Fedora packaging categories: Editors, Educational Software,
    Electronic Lab, Engineering and Scientific, FreeIPA Server, Games
    and Entertainment, Headless Management, LibreOffice, MATE
    Applications, MATE Compiz, Medical Applications, Milkymist, Network
    Servers, Office/Productivity, Robotics, RPM Development Tools,
    Security Lab, Sound and Video, System Tools, Text-based Internet,
    Window Managers  (jwf, 14:55:13)
  * IDEA: In the interest of time, will instead identify target
    audiences by looking at Fedora Labs, then cross-comparing against
    the packaging categories above to add more suggestions for audience
    as they think is necessary – team can discuss and provide feedback
    afterwards  (jwf, 15:02:17)
  * ACTION: x3mboy Leave comment in ticket #245 for initial list of
    "target audiences" based on Fedora Labs, cross-compared with package
    categories, to be discussed at the next meeting  (jwf, 15:04:29)
  * === Ticket #246: "Prepare report for Council sub-project report" ===
    (jwf, 15:05:16)
  * LINK: https://pagure.io/fedora-marketing/issue/246   (jwf, 15:05:20)
  * Marketing is tentatively on the hook for a sub-project update in
    March. We'll want to begin mapping out our current status, future
    plans, and anything we'd like to request help from the Council on.
    Also relevant, see our last sub-project report with croberts on
    YouTube as a review.  (jwf, 15:05:24)
  * LINK: https://www.youtube.com/watch?v=VP6GXsjM7AA   (jwf, 15:05:30)
  * SKIPPED: Will revisit next meeting!  (jwf, 15:05:35)

* Upcoming Tasks  (jwf, 15:05:41)
  * LINK:
    https://fedorapeople.org/groups/schedule/f-26/f-26-marketing-tasks.html
    (jwf, 15:05:45)
  * (1) Change Checkpoint: Completion deadline (Tue 2017-02-28)  (jwf,
    15:05:50)
  * (2) Create Talking Points (start: Tue 2017-02-28)  (jwf, 15:05:55)
  * (3) Proposed Changes Profiles (start: Tue 2017-03-07)  (jwf,
    15:06:01)
  * (4) Email WGs to solicit bullet points for Alpha release
    announcement (start: Thu 2017-03-09)  (jwf, 15:06:06)

* Open Floor  (jwf, 15:06:12)

Meeting ended at 15:06:41 UTC.




Action Items
------------
* jflory7 / x3mboy Discuss possibility of using a bot to sync social
  media platform (e.g. FB / Twitter / RSS) to Fedora Projects News
  Telegram group
* jwf File new ticket for education-focused marketing campaign, with end
  goal being to share with Fedora Council at March 22nd sub-project
  report meeting
* bkp (1) Research what our old press kits were, (2) leave comment in
  ticket #242 with that info, (3) all marketing team members encouraged
  to discuss / give feedback for modernizing press kits
* x3mboy Leave comment in ticket #245 for initial list of "target
  audiences" based on Fedora Labs, cross-compared with package
  categories, to be discussed at the next meeting




Action Items, by person
-----------------------
* bkp
  * bkp (1) Research what our old press kits were, (2) leave comment in
    ticket #242 with that info, (3) all marketing team members
    encouraged to discuss / give feedback for modernizing press kits
* jwf
  * jwf File new ticket for education-focused marketing campaign, with
    end goal being to share with Fedora Council at March 22nd
    sub-project report meeting
* x3mboy
  * jflory7 / x3mboy Discuss possibility of using a bot to sync social
    media platform (e.g. FB / Twitter / RSS) to Fedora Projects News
    Telegram group
  * x3mboy Leave comment in ticket #245 for initial list of "target
    audiences" based on Fedora Labs, cross-compared with package
    categories, to be discussed at the next meeting
* **UNASSIGNED**
  * (none)




People Present (lines said)
---------------------------
* jwf (187)
* bkp (48)
* cprofitt (27)
* x3mboy (26)
* shantorn (21)
* zodbot (15)
* nirik (11)
* dhanesh95 (11)
* mailga (7)
* bexelbie (6)




Generated by `MeetBot`_ 0.1.4

.. _`MeetBot`: http://wiki.debian.org/MeetBot

-- 
Cheers,
Justin W. Flory
jflory7@xxxxxxxxx

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