jflory7 added a new comment to an issue you are following: `` @bproffit++ Thanks for this comment!! This is a lot of helpful info to have… we should try to get it into somewhere static. :thumbsup: # Mozilla strategy I talked with @amsharma before the meeting and got a quick update from here. The current Etherpad can be found [here](https://etherpad.net/p/EUYbfXuRGG) with the raw notes, since the Piratepad appears to have issues. To summarize… ### Questions asked 1. What are general marketing strategies followed in Mozilla communities? 2. Can we have some example wiki pages and/or more from Mozilla to study their marketing process? 3. Are there specific marketing tasks done in Mozilla during every release cycle? ### Marketing strategies * Mozilla has **paid staff _and_ volunteers working on marketing**: Community marketing not as clearly defined or organized* * **Community _does_ help with social media content creation**: Community members encouraged to create content (e.g. infographics, posters, etc.) for personal accounts (?), then reshared by official accounts * **Uses the STP (Segmentation, Targeting, Positioning) model** * In general, uses model to give more clarity about where to see yourself in few years * _Segmentation_: Identify potential users, have a background check of existing users. Then, differentiate different types of users into groups * _Targeting_: Have desired plans for different groups as not everyone uses product for same reasons * _Positioning_: Time to market why should someone use product and its benefits ### Example documents * [Engagement/Integrated Marketing](https://wiki.mozilla.org/Engagement/Integrated_Marketing) * [Contribute/Funnels/Process#Mozilla Marketing's Process](https://wiki.mozilla.org/Contribute/Funnels/Process#Mozilla_Marketing.27s_Process) * [Marketing plan - Mozilla Firefox](http://www.slideshare.net/jmarovt/mozilla-firefox-marketing-plan) (older, but still possibly helpful to understand how Mozilla works to build a marketing plan) ### Understanding Mozilla release cycle tasks * [Past audio/video meetings](https://air.mozilla.org/?tag=product+marketing) (also dated, but still helpful) `` To reply, visit the link below or just reply to this email https://pagure.io/fedora-marketing/issue/242 _______________________________________________ Fedora Marketing mailing list -- marketing@xxxxxxxxxxxxxxxxxxxxxxx To unsubscribe send an email to marketing-leave@xxxxxxxxxxxxxxxxxxxxxxx
