Re: Idea for F25 marketing blitz: Delivered in under 30 minutes or it's free

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Hello,

I opened a new ticket [1] for the Design Group, I also linked this discussion, so everyone wants to add a idea is requested to edit the ticket.

[1] https://fedorahosted.org/design-team/ticket/486

Thanks.

Gabri

Il giorno mar 18 ott 2016 alle ore 14:59 Jiri Eischmann <eischmann@xxxxxxxxxx> ha scritto:
Matthew Miller píše v So 15. 10. 2016 v 12:16 -0400:
> When I ask what people would like from Fedora, one of the most common
> requests is "make it either LTS or rolling release". Since these are
> very different thing with very different impact on users, I usually
> dig
> deeper and find that the real thing is people are worried about
> losing
> a day or two to upgrading.
>
> I've been emphasizing for a while now that our answer is to address
> that actual pain point, and rather than changing the way we release,
> we're solving it by making upgrades easy. And with Fedora 25, it
> seems
> like we're really getting there. Since it's one of the top things
> people present as a problem, and we've got an answer, I think we
> should
> develop some marketing around it.
>
> I just updated my system and it took about 26 minutes. I think it'd
> be
> fun to play with the 1980s pizza chain delivery promise, and have
> some
> banners and maybe stickers with related slogans and graphics. (Of
> course,
> Fedora is _always_ free; that should be worked in somehow.)
>
> What do you all think?


Definitely a good idea. I can imagine a video where you start the
upgrade process, have a sip of coffee, look back at the monitor and the
ugprade is done.

Anyone it'd be great to have a video about news in Fedora 25. GNOME has
been doing them for some time and they're pretty popular: https://www.y
outube.com/watch?v=LhY7rpWXm1Y (they usually get up to 135k views on
Youtube, that's a great number). Such videos can also be used at Fedora
booths played in loops.

Someone did this for F22: https://www.youtube.com/watch?v=bgfnHck_lbI
and it got 55k views even though it was not an official video.

Generally I think we should expand more into video. I know it's usually
more consuming than static graphics, but it gets attention. And
sometimes it's not even that difficult. For example, we did a video
that showed what people can find at the Fedora booth at LinuxDays. I
just grabbed a phone and the video was done and uploaded within 10
minutes and it was played by hundreds of ppl.

Jiri

P.S. my upgrade to F25 took 15 minutes in total, pretty awesome :)_______________________________________________
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