Re: Marketing materials for Python events

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On Mar 1, 2016 22:17, "Justin W. Flory" <jflory7@xxxxxxxxx> wrote:
>
> On 03/01/2016 09:01 AM, Jiri Eischmann wrote:
>>
>> Hi,
>> as Matthew announced at DevConf.cz our primary marketing focus for this
>> year are Python developers.
>> In EMEA, we've reacted and increased the number of Python events in the
>> list of planned events (several PyCons, planning to be at EuroPython
>> again...), but I realized we're not ready for that at all, or at least
>> I'm not aware of anything.
>
>
> As a note of reference, fale put together a list of all Python-related events across the world on the wiki. This can help serve as an excellent resource for planning for events and putting dates on the calendar.
>
> I encourage all Ambassadors of all regions to take a glance at this page and see what's coming up soon if you are not aware already.
>
>     https://fedoraproject.org/wiki/Python_Events_2016
>
> fale++

Yes, thank you big-time Fale. Nice work!

>> We have no marketing materials. Miro created a "Fedora loves Python"
>> sticker for Python CZ, but that's all we have in EMEA. Today, we were
>> offered an opportunity to add our swag in conference bags at PyCon SK,
>> but we don't have anything usable. Something like a flyer that explains
>> why Fedora is the right system for a Python developer would be great.
>
>
> I think this is something that the Marketing team can and definite Ambassadors are also encouraged to help with this as well if they are interested. Like Ruth mentioned, we do have a flyer, but it needs updating. I think a good immediate objective is:
>
> 1) Compiling a list of Python "hot topics" (e.g. "What makes Python great on Fedora?" "How can working on Python in Fedora be easier than other distros?" And so on.)

+1

Whether this is a wiki page, or etherpad, or whatever, it should be a living document that many folks can contribute to.

Let's make sure EMEA has these knowledge resources ASAP, printed or not.

> 2) Submitting a ticket on the Design Team Trac with this info and a request to update the flyer for distribution in 2016.

Yes, but being mindful that design team is one of our most stretched, and we want to have as much of this legwork done as possible when we come to them. Let's see if we can't base our deadlines reasonably on the European events recently listed by Jiri in another thread earlier today (cc'd here.), with PyCon North America being our first major milestone.

> The CommOps team is also heavily invested in helping with this area too as a supporting team. It's also on our backburner but I'm beginning to think this is something we should begin moving to the forefront of planning. After all, these events are happening *now* and in the very near future, so getting the gears turning ASAP is best.

Yes, this is our primary marketing objective this year, and we want to be fully prepared long before PyCon US at the end of May.

> I'm going to make sure that this email thread is converted to a Marketing Trac ticket and added to the meeting agenda for Marketing tomorrow.

We should also consider reaching out to the Python SIG mailing list once we have living documents, and directly ask for input there. I'm cc'ing Kushal and Nick Coghlin who are known Pythonistas, to bring them into the loop on soliciting input from other internal and upstream sources. If they or anyone else here knows of other folks that should be in the loop, please add them.

>> And it's not only about marketing materials, ambassadors should get
>> instructions what to show Python developers, so that it won't end up
>> like showcasing a la "hey, Fedora is cool, it has Firefox,
>> LibreOffice,... and look it has windows just like Windows or Mac". So
>> we would definitely need at least some talking points.
>
>
> I agree with this point as well. Haïkel listed great starting points in his reply (I think also mentioning that Fedora is actively helping migrate to Python3 is an excellent point too). Using this as a base might be a good idea.
>
> I'm also very very very +1 to what Ardian said. A lot of our infrastructure is based off of Python and showing some of the cool things that our own developers have made for Fedora with Python is a great and real-world example of things people can hack onto. I've been sharing some Python projects in Fedora with some students in my community, and there's been a lot of interest in Tahrir, the platform that powers our Open Badges project. Additionally, the fedmsg system, or in other words, the open firehose of data in Fedora, is also built in Python, along with many of the cool tools that let us take this data and show cool things and trends.
>
> Putting together a list of "hot Python projects in Fedora" and some of the things they enable would also be a good next step to take for providing talking points and resources to our Ambassadors in the field.

Yes this list is important for us to have available for folks who are very excited about contributing to Fedora, but we don't want our marketing focus be primarily about contributions to our own project.

Fedorans hack upstream, and it should be about what you can build with and on top of Fedora, whether you write for bare metal, or the web, or anywhere inbetween.

We want to Mac users and developers using other platforms to see Fedora as a great base from which to start building *their* stuff, not just ours, ya dig?

When talking about the spirit of WHY Fedora is a great base, that is when our internal reasons--infrastructure being primarily a Python shop, and our Friends foundation being so well aligned with Python's approachability, and our First foundation making us prioritize Python3 for the distro default--come into play.

> I'm going to work on creating a ticket in the Marketing Trac – I'll make it a point to share it in this email loop once it's created and provide a place for people to begin placing down some ideas in a more static environment.

This is more than just a marketing objective to me. I personally identify just as much as a Pythonista as I do a Fedoran, and I am beyond thrilled to get to cross these streams. These two FOSS communities, together, have changed my life, and I want to help other folks, new and veteran, to understand how the two can help them too.

This is a great start commops, and we're going to broaden this loop once we get our ducks in a row. We're going to need all the help we can get, but I can see quite clearly how compatible and effective this will be for both communities, and the FOSS ecosystem at large if we do it right.

Looking Forward,
--RemyD.

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