On Thu, Apr 10, 2014 at 11:58:04AM -0500, Joe Brockmeier wrote: > >> <https://www.youtube.com/watch?v=l9ZqXlHl65g> [snip] > The Fedora Page is doing pretty well. We have 40K+ people who've > 'liked' the page. But... see the video on the value of that as a metric. > We're consistently getting around 2K to 3.5K "people saw this post" on > Facebook. And, as I mentioned in an earlier discussion, we're not > doing very well at actually re-sharing things effectively from the > Fedora Page to actually make it *more* effective. I guess 2000-3500 people is not to be sneezed at. But I also don't think "saw this post" should be mixed up with click-through, let alone engagement. Click through is the percentage of people who _saw_ it who click. > Advertisers are usually happy with a click-through or engagement rate > that's much lower than about 7% of the audience. IIRC from my > publishing days, a 2% CTR is extremely good - so getting a post in > front of 7% of the audience at any given time is actually good. The Heartbleed post was up there yesterday, and it got 19 likes (including me) and 5 reshares (from people I recognize from this group, mostly). Since we enabled the stats module on the magazine right around the same time of the post, we've gotten *59* hits from Facebook (not just that post; all hits we've tracked with this stats program). So, with 2100 views and depending on what we count as a click, that's somewhere around 3% -- but only a fraction a percent of the total number of likes. > We have slightly fewer followers on Twitter, but we don't have any way > to know how many people see our tweets. The Heartbleed update I > tweeted on 8 April has 61 retweets. That's good on shares, but the > nature of Twitter is much more ephemeral - the half-life of a tweet is > much shorter than a FB post. So far, we're getting an order of magnitude more hits on the magazine from Twitter. (It is the #1 non-search referrer.) But we don't really have much history to go on yet. -- Matthew Miller -- Fedora Project -- <mattdm@xxxxxxxxxxxxxxxxx> "Tepid change for the somewhat better!" -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
