Press release workflow for Fedora Marketing stuff

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Hi, Kara!

I know you're swamped with Fedora 13 press and even more so with the 
Summit coming up right now, but to put this on your radar for 
afterwards, when the Fedora PR process is still fresh in your mind...

We'd like to work out a press release workflow for Fedora Marketing/PR 
between the Fedora Marketing team and you (and Red Hat PR in general) - 
it seems like this already started happening with feature profiles for 
F13, which is fantastic.

Here's the way I'm currently framing my thinking about a minimal 
workflow, for each release:

* What materials should we get/make you (how is that list determined?)
* By what date / how far in advance?
* And where are you able to send them out (and how much can/should we 
help determine that?)
* How regularly would you like us to check in regarding this? (Should we 
be doing a weekly ping, a monthly ping, a ping for every deliverable 
we'd like to push to the press?)

Basically, I see this as getting the existing workflow out of Paul's 
head and Max's head and yours, and documented somewhere the rest of the 
team can start looking in and helping with. ;) I think we've got US 
press wonderfully covered already (thank you for all your work on this, 
btw - it's amazing to see the articles keep coming), but if we write 
down the workflow for that, perhaps we can see about how the community 
can help it scale out internationally as well.

Thanks,

--Mel

PS: The applicable Marketing ticket is 
https://fedorahosted.org/marketing-team/ticket/84.
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