Nelson Marques wrote on 04/16/2010 05:36 PM:
Voice of Red Hat Legal here. Using others' trademarks for AdWords is a challenging area legally, heavily litigated in the US and EU. I'll need to be involved in any decision-making about it.I had a small chat with a close friend of mine that is Marketing Director in an Italian group represented in Portugal. We had some weird talk about Adword, and it actually I've seen some very weird stats. I've never worked with Adwords before, I am not even aware if Fedora does it, but this was interesting to analyse. They bought some words on adwords and placed a small budget. They bought their usual words, and the most fun part, their competitors words. Strangely, they got roughly 40% of the hits incoming from searches from their competitors. For their case, that strategy seems to work fine (Ceramic Industry). Not sure if the same could apply to us, or even if we use adwords, in case we do and are not exploring it that way, I would suggest a test on it for some "relevant" statistical data. Just a thought... nelson Pam --
Pamela S. Chestek Senior IP Attorney Red Hat, Inc. 1801 Varsity Drive Raleigh, NC 27606 919-754-4473 pchestek@xxxxxxxxxx |
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