Quoting Karsten Wade <kwade@xxxxxxxxxx>: > On Fri, Mar 12, 2010 at 10:54:36PM +0000, Nelson Marques wrote: > > > But from my scope this is a Marketing issue. > > OK, I hear what you are saying. I do see some of your items as > probably marketing related. Still, it is often Ambassadors who do > these items, but _maybe_ they should be overseen by Marketing. > > Here are the items I see: > > > I am working on a > > document in Portuguese to present them, which is also a base for another > > document to be presented to some institutions which are > > local/national/international Industry leaders, such as Portugal Telecom > > to be involved on this event. > > Is this document generic and can be applied to more than one event? > > Can it be written in a general (generic) way? It can be generically applied based on it's structure. This document is somewhow specific about the local reality. > > > My question is directed to everyone, engineering personal, marketing, > > artists, etc. We are trying to gather more people to become involved on > > fedora, not only just my institute, but other contributors like artists, > > packagers, etc. > > Is your question directed _inward_ for Fedora Project, looking for > people to be involved in a specific event or/ > > Or is it directed _outward_ trying to draw those people in to the > Fedora Project? If yes, where is the question asked? In the document > you are writing in Portugese? Portugal Telecom is meant to trigger a chain reaction on the event, to lure more people in (as we are promoting Fedora?). They used Red Hat (not sure, but I think that are on CentOS currently) in the past, they implement Linux solutions worldwide, a GNU/Linux enabler. Having them there, I will accomplish the following: - Get more students involved in the event; - Promote Linux, they are a case of success; I need formal letters to address them as an institution, though I don't need much to get some of their people involved (some are community icons, including veterans like Mário Moreira, founder of PLUG - Portuguese Linux Users Group). But I do wanted them to present officially as their presence will lure students and other industry companies, giving us a bigger audience ;) > > BTW, I approve of writing in one's native language and then having it > translated, to English if necessary. I'm handling this locally, doesn't make sense to ask sponsorship for a local event in another language. Translation is useful to story and make information available for reference in case someone needs it in the future. > > > What has been done in the past? Anyone wants to share some experiences > > they had previously? If my institute gets involved, I'm hitting the > > national industry (over 240.000 small/medium business, and the heavy > > weights as well, like Portugal Telecom), and I will have cooperation for > > communication campaign and such. > > What has been done in the past in what way? Official presence in a event. > > If your questions are mainly about creating or being involved in an > event, the Ambassadors have the experience and help get it done. > > If you are looking to write and use general materials, maybe Marketing > is the right place to discuss. I'll get back into this. > > > How can we envolve the Fedora community on this? What do we want to > > safekeep? And how can the Marketing Team get involved, because after > > all, I am a Marketing student, and I want to promote open source > > marketing as well. My image is on stake here, between my friends at > > school, before my own institute and before the local industry. > > > > What materials do we have that can be used? > > Can we establish a link with someone on the artwork team wishing to > > help us? > > As your plans come together, you can ask the Design Team for help. > Ambassadors has experience here, too. I'm planning to reserve a couple of invitations/conference seats for strategical people. If Fedora wants to pop an official model, can use, else I'll have a native doing them, still I will need someone to approve them. > > > From my scope, I am planning to document everything for future usage by > > whoever wants to organize such an event. If my institute gets involved, > > this means I have the opportunity to work with Marketing Professionals > > from my institute and rally support on teachers for the campaign. There > > a lot we all can learn. > > > > And if Fedora can provide a Marketing Team speaker to give a conference > > on Open Source Marketing, this would be great. I will approach soon > > (once I have the dates) the Aveiro City Hall, so that this Fedora event > > is a part of the City's cultural program (free advertisement ;)), as I > > am approaching some Hotel's so that they can sponsor the event (would be > > great at zero cost, if not, I'll try to get special prices for anyone > > traveling here). > > > > Yes I am motivated! > > Yes I want to shake this country! > > Yes I want to promote open source! > > Yes I want to succeed as a future marketing professional! > > And yes, I do have lots of eyes looking at me already ;) > > There is the concept of 'strategy' and 'tactics'. Strategy, in this > case, would think about, "Is telecom a good area for Fedora > Ambassadors to concentrate effort?" Tactics, in this case, would > think about, "Now that I know I am going to concentrate on telecom, > how do I go about it?" Telecom is "means" to reach an end. Consider the following: - This is a strong technological pole. - PT (Portugal Telecom) enables Linux solutions and PT In/CET are winning nearly all the "Enterprise of the year" prizes... There is a chance for them to establish a proof amongst the local industry of Linux success. I don't think I'm breaking any NDA by saying this, but there is a lot running on top of Red Hat Linux. - PT is the major employer for IT Professionals. This will bring us students and people who are connected. They will want to see some of their community icons. It's a mean to gather more people there, and their story of success can influence the local industry. Another point is that I can recruit a lot of speakers there at zero cost. Keep in mind I'm not running a budget for this. This is meant to be a free event (no costs) and fully based on free contributions. > > In general, Fedora Project Marketing and Ambassadors separate their > focuses this way: > > * The Marketing team is trying to be the strategic voice -- understand > and help set the larger approach to open marketing of Fedora. > > * The Ambassador team is the tactical voice -- understanding and doing > the actual work of open marketing of Fedora. > > One important difference from other Marketing approaches is that in > Fedora, it is sometimes the individual ambassadors who decide where > they personally want to put their effort. > > So, as you share the success of your work on > e.g. planet.fedoraproject.org, the Marketing people will see that it > may have further strategic focus. > > Finally, it appears we have a strong need for useful marketing > materials that ambassadors can use. We've talked about this a long > time, too. Some people who care need to not only create and collect, > but find a way to curate such a collection. Things change rapidly, > content needs regular updates, and it can be a lot of work for one or > a small group. Perhaps Fedora Insight has some role to play here. > > Does any of this help? Indeed, it does help, but I'm new here and getting to know how to pull the right strings is a problem. But I'll do the following... I'll gather all the support I need and I'll do an official presentation and ask what I need. > - Karsten > -- > name: Karsten 'quaid' Wade, Sr. Community Gardener > team: Red Hat Community Architecture > uri: http://TheOpenSourceWay.org/wiki > gpg: AD0E0C41 > > -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
