Highlights from day 2 of the FAD, including my favorite convo snip with the Brand guys: http://blog.melchua.com/2010/03/15/marketing-fad-day-2-brand-folks-visit-actionability-brainstorm/ Featuring such tidbits as... # Jonathan Opp: “Speak not as a crowd of voices, but a chorus of voices. Everyone is playing different parts, but everyone sounds great together… in the same key.” # Chris Grams: “[The brand book for Red Hat] was never designed to be an enforcement tool, (it’s) meant to be an empowerment tool, to start a conversation, to tell a story that would get people excited at being able to extend this – not ‘what’s the set of rules for what I can and can’t say.’” # John Adams: “The tendency is to think of brand as soft and fluffy. that’s a misperception… there is a very data-driven way to measure how effective branding is… what do you want to be associated with?” # Ben Williams (in response to Nelson Marquez’s comment that Fedora is the son of Red Hat): “I would say Fedora is the father to RHEL.” Paul Frields: “And the son has an incredibly lucrative job.” # David Nalley: “From a user perspective, ‘innovation engine’ sounds a lot like an euphenism for ‘beta.’” Other attendees, both onsite and remote - write up your quick reflections and post them at https://fedoraproject.org/wiki/Marketing_FAD_2010#Day_2:_Sunday ! --Mel -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
