AFTERNOON ROUNDUP: Logs from afternoon, Day 1 of Marketing FAD are available to read at: http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-17.28.log.txt For those who haven't checked yet, we have a number of posts up on Planet relating to what we accomplished today. To summarize homework from today - I'm snipping from the IRC logs here: rrix - MARKETING PLAN wiki page, planet post and marketing post yn1v, w/help from rbergeron - Goals/Braindump consolidation of pages spevack: writing a blog post about two different types of spins: strategic v. cosmetic NO ONE (for now) attracting marketing contributors plan rbergeron: to create prelim survey stuff for tomorrow or monday for the RH gurus rbergeron: survey stuff being delayed until Tomorrow evening for LATE NIGHT HAPPY FUN TIME ke4qqq: nail down happy fun hacking survey packaging fun time wonderer: media posting, and get everyone to post blag posts and whatnot rharrison: clean up the FAD wiki page 21:53:21 <spevack> #action EVERYONE read the Red Hat Story pdf 21:53:38 <spevack> #link http://mspevack.fedorapeople.org/red-hat-story.pdf TODAY'S BLOGS / MEDIA: http://hackersramblings.wordpress.com/2010/03/14/the-fedora-marketing-plan-draft/ http://www.nalley.me/david/?p=228 http://wordshack.wordpress.com/2010/03/14/marketing-fad-day-1-midnight-add-post-hockey-blogging-at-its-finest/ http://spevack.livejournal.com/101818.html http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ http://hackersramblings.wordpress.com/2010/03/14/marketing-fad-day-1-getting-stuff-done™/ Robyn's Photos: http://www.flickr.com/photos/7849458@N03/sets/72157623489194465/ More Robyn Photos: http://www.flickr.com/photos/7849458@N03/sets/72157623613705898/ wonderer's Photos: http://www.flickr.com/photos/wonderer/sets/72157623490660907/ TOMORROW'S UPCOMING AWESOMENESS: For reference, here's our agenda: http://fedoraproject.org/wiki/Marketing_FAD_2010#Day_2_.28Sunday.2C_March_14.29 Remember to read the Red Hat Story prior!!! http://mspevack.fedorapeople.org/red-hat-story.pdf We have some of the Red Hat brand folks coming in - here are some of the questions that we came up with to discuss with them (cut/paste from IRC, we also have them written on the whiteboard): 21:57:08 <rrix> spevack: lists qusetions for the red hat brand folks 21:58:36 <rrix> 1) How did you determine the fundamentals of the RH brand? What was that process like? How long did it take? Is it at a steady state now? 21:58:52 <rrix> 2) What is the fedora brand, IYHO? 21:59:58 <rrix> 2.1) Do the 4F's make sense? What should we consider when growing the fedora brand? 22:01:13 <inode0> Do the 4 F's make sense to the people who enhance the Fedora brand? :) 22:01:41 <rrix> 3) What is the relationship between Branding + Marketing? 22:01:58 <stickster> inode0: Was that a serious question? 22:02:03 <rrix> inode0: is that a question to ask them, or us :)? 22:02:05 <inode0> yes, actually 22:02:20 <stickster> inode0: Who are the people to whom you refer? 22:02:23 <inode0> I think it is more important that contributors get it than anyone else 22:02:25 * stickster looking to establish context 22:02:29 <rrix> 4) How do you measure the success of a brand? 22:02:39 <stickster> inode0: That's not a question for the RH Brand guys though 22:02:56 <stickster> That definitely *is* a question any Fedora Branding guidance should be able to answer. 22:03:08 <rrix> 5) How do you massage a brand? 22:03:08 <inode0> No, it was a question to you guys to keep in mind when they say no, the 4F's don't make sense to them 22:03:16 <stickster> inode0: Well, of course :-) 22:03:26 <stickster> If we can't answer it, we have a big problem 22:03:34 <stickster> But that's why pages like [[Foundations]] exist 22:03:46 <stickster> I'm interested in hearing the questions *they* ask without having read those pages 22:04:04 <stickster> And if we can answer them readily, then I would say the answer to your question is, "At least some of them do." 22:04:15 <stickster> And if "some" is not big enough, we need to continue to (1) Educate 22:04:30 * stickster points back at new skeleton marketing plan for the "(1) Educate" part 22:04:43 <rrix> 2.05) Do the Foundations make sense? Do they provide a strong foundation? 22:04:53 <rrix> (underlined and starred) 22:05:36 <rrix> 5.5) Does that change in a many-voices community? (how do massage a message) 22:05:45 <rrix> grah 22:05:59 <rrix> 5.5) Does that change in a many-voices community setting v. a buesiness setting? (how do massage a message) 22:06:19 <rrix> 1.9) Where di the RH "brand book" stuff come from ? 22:07:09 <rrix> 6) What questions do you have for us? 22:07:34 <rrix> 2.2) How does Fedora's brand fit into RH's brand strategy? 22:08:06 <rrix> Now that my numbering has made everyone's heaed explode... 22:08:41 <inode0> I would like to know their opinion of this question: "Where does Fedora's brand value come from?" 22:08:49 <rrix> 6.1) What things can we play with in Fedora-land for you (maybe if people are interested?) 22:09:39 <quaid> for 1.9, how do you mean "come from"? How was it generated? 22:09:49 <quaid> and have you all seen ianweller's work on the Fedora Brand Book? THINGS TO REMEMBER: For those of us attending the FAD in-person - we need to switch up a bit who is doing transcribing, who is doing talking, etc. Need to work more on keeping people in the loop who are attending via IRC, etc. As Paul said earlier today - let's keep on track with not losing time; we should be making more use of the timer when we're trying to accomplish things. Focus on getting deliverables DONE - not falling into conversation ratholes! Ponies are awesome! -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
