On Tue, Mar 09, 2010 at 04:52:46PM -0700, Robyn Bergeron wrote: > I added a bit to PR day in the afternoon - threw in a bit about how to > "better harness social networking" (I feel like I should put on a suit > and tie after that sentence, whew!). I'd also like for stickster or > someone more knowing than myself to cover the whole > http://fedoraproject.org/wiki/Link_tracking that we have going on - > specifically, the part where we actually look at where our referrals > are coming from, what plan of action we might take in the future as a > result, etc. I will be happy to take ownership of that issue. Specifically I'm thinking of: * how to educate all the members of the Marketing team for a consistent SOP and approach for F13 Beta and GA * what sort of measurements we might want from the logs * how we can use that information to influence the list of materials we produce in the Marketing team For instance, if we find that a large proportion of our clicks to download are coming from one document we produce for a release, and very few from another, we might want to use that information to decide to dig deeper into numbers of actual wiki/web page visits. If we found that the second page actually got very few visits, we could re-evaluate whether we want to keep producing it, or whether we should revamp the way it's used or linked to. -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ Where open source multiplies: http://opensource.com -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
