On Fri, 2010-02-26 at 22:16 -0500, Mel Chua wrote: > > I would like to share this with the list. This is the ESOMAR code. > > > > http://www.esomar.org/index.php/codes-guidelines.html > > Thanks, Nelson - this is very useful, and has a lot of good things to > consider. For folks like me who didn't know what the ESOMAR code was > before reading the link, it's a (relatively short and quite > well-phrased, actually) set of ethical considerations that market > researchers should adhere to when doing their work - sort of a > Hippocratic oath for marketing research. > > The biggest implication I can see for the work we do is the data privacy > aspect - we want to be open about our processes, but how open do we want > to be about the data people give us, and how can we communicate whatever > choice we make for each survey clearly to the survey-takers? Any survey or questionnaire starts always by explaining the interviewed the conditions and the privacy rules. We have to make them for each survey. I have some documentation regarding this, gonna share it once I translate it. I will start deploying some documentation on http://nmarques.fedorapeople.org/ after I translate it. By the way, a suggestion, can we place a small request to our artists for a Fedora Marketing Group logo? Do we need permission from sponsors or anyone else on the organization? Do we have templates available for presentations and documents? Nelson. > > > If someone plans to do surveys in the future, it's something you might > > want to take a look into. > > I've added the link to > https://fedoraproject.org/wiki/Marketing_research#Resources - we may > want to make it a recommended reading when we (eventually) write some > sort of "market research SOP." ("how to make and carry out a survey," or > some such.) > > --Mel -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
