Re: idea! - Fedora Marketing Book Club

[wonderer <wonderer4711@xxxxxx>]

Hy,

I dare you to pick up a book by Malcolm Gladwell, read 10 pages of it,
and not have understood his entire thesis so you don't have to. :-D

   
    

Here's a great one that I couldn't put down:

http://www.predictablyirrational.com/
  

So if I understand this right this book-reading thing should not be strictly to marketing stuff such as
http://www.amazon.com/Marketing-Dhruv-Grewal/dp/0073380954/ref=sr_1_5?ie=UTF8&s=books&qid=1264694725&sr=8-5
http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-Strategies/dp/0618785914/ref=sr_1_4?ie=UTF8&s=books&qid=1264694725&sr=8-4
http://www.amazon.com/New-Rules-Marketing-PR-Releases/dp/0470547812/ref=sr_1_4?ie=UTF8&s=books&qid=1264694749&sr=1-4

but also books around that?!



mit freundlichen Grüßen / best regards
Henrik Heigl - wonderer@xxxxxxxxxxxxxxxxx

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