F13 Marketing Goals... and beeeeeeeeeyond! Greetings marketing friends, As some of you have probably read, I've been doing some thinking on not just our specific, measurable goals for F13, but also the marketing team's wider objectives and mission. In other words, we may have this list of fabulous tasks we've brainstormed for F13, but what are our end goals? I've come up with an idea I'd like to propose and/or get feedback on. It may not be the perfect solution, but I think that it might get us on the path to being more mission-oriented in future releases, if we (a) decide to go down this route, and (b) decide at the end of F13 that it was a worthwhile effort. The concept is to organize the tasks we work on around the four foundations of Fedora - Freedom, Friends, Features, First (please see https://fedoraproject.org/wiki/Foundations if you want the big explanation on all of these things - I know they are each intentionally easy-to-grasp concepts, but the bigger picture behind each one is worth reading). For our team, what this would mean is that each of our tasks should be focused on furthering one (or more) of each of these foundations. Not to pin us in, necessarily - ideas of all types will fall into one of these categories, generally - but to make sure we aren't forgetting to focus on anything. I've written a bit down about each foundation - this is of course just me brainstorming a bit, I would love to hear more ideas on solidifying these if other team members think it is a good idea. (And by solidifying, I mean into slightly more concise statements :D ) Under each one, I've listed some of the tasks that might fall into that category. (The task lists aren't comprehensive - I've just typed things in here, so don't get mad if your idea isn't here!) Freedom: Use FOSS tools as much as possible (or practical) in production of Marketing materials, and do our best to support solutions that may work in the future. (Side note: See mizmo's post to the marketing list on making the fedora video - it wasn't entirely practical, but bugs were filed, discussions are ongoing, this is GOOD! And awesome video btw, I know you've heard it already but I'm just sayin' it again :D.) Give marketing contributors the freedom and knowledge to work on projects as they choose. Practice openness, and give process more transparency. - HOWTO's on how to make all Marketing deliverables - translations and i18n workflow for marketing stuff - Cross-training of team members for things like Zikula Friends: Continue to develop and extend not only the Fedora marketing community, but also the Fedora community in general. - Grow the number of marketing contributors - Convert 100 users of non-Fedora distros to Fedora as their primary desktop OS - Encourage 100 college students to sign up as Fedora contributors and each contribute at least one thing. - FUDCon - Talk up Fedora at at least 20 different LUG meetings worldwide - Marketing FAD - RH Summit - Podcasts Features: Enhance Fedora's marketing presence with new features, and ensure that Fedora distro features are highlighted in a timely way. - Spin Chooser - Fedora Insight - Develop a sustainable cycle / schedule of marketing materials. Developer Interviews, In-depth features, etc. - Improve cross-team communication between marketing, docs, and QA for improvements in material First: Do New Things, and continually come up with New Ideas; review their effectiveness when they are complete, and don't be afraid to say, "That didn't work." - Marketing Kits - Fedora Print Magazine - Time-Based Schedule - Fedora Membership / Fellowship - Keeping track of new ideas Like I said - this is a brainstorm, of sorts, so I'd love to hear feedback. Cheers! -Robyn -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
