A few words about point 4, how I monitor news at Sugar Labs No automagical system - I prefer "very light" - just persistent monitoring with tools, and judicious sharing of interesting links to the SL marketing list; I try to tag list messages with searchable terms. When I need to find messages, I use keywords plus "site:sugarlabs.org" Google syntax And certainly not just me working, either - other marketing team members mail me or mail the list; most such caught articles are interesting. better to spend 30 seconds on a basic article (or false positive googled fake blog) than to miss an interesting article keywords are everything - asky myself how will people try to google you? "sugar labs" "sugar on a stick" "olpc" "one laptop per child" others? tools sites: * Google news alerts * Google blog alerts * Technorati blog searches * Smart news aggregator Newssift (http://www.newssift.com) * Smart news aggregator Daylife (http://www.daylife.com) * Lurking in forums where people discuss Sugar * Paying close attention to what commenters say under articles about OLPC and Sugar Labs * Occasionally, other exotic sources such as Media Cloud (http://www.mediacloud.org) If serious error in article, direct mail to journalist/blogger offering corrected information and how to contact; if no update or reply by journalist, sometimes comment under article, sometimes not - case-by-case basis No nitpicking over minor errors if angle/tone of article positive Any journalist/blogger writing about SL/OLPC added to PR mailing list I hope this is helpful Sean On Mon, Oct 26, 2009 at 4:17 PM, Mel Chua <mel@xxxxxxxxxx> wrote: > The idea of a Fedora Messaging Index came up in conversation, and I thought > the resulting email was one that should get forwarded out to this list. > > A messaging index is like an extended version of talking points - how do we > explain these things, what points should we keep in mind to bring up, how do > we respond to questions like X - it's not a script to read from, nor is it a > THOU MUST CHECK THIS!!! imperative (we won't run rpmlint-presentation on > your slides) but it's meant to be a helpful resource that's available for > folks who're figuring out their "Spread Fedora!" plans, as both a framework > as to what sorts of things one might think about, and as a library to grab > snips on. > > --- > > ...this is something I'd like to think about at FUDCon, because I want to > take the Tuesday immediately after FUDCon as our > everyone-online-let's-plan-our-F13-work time (and use spare moments during > hackfests to get folks thinking about this). > > My initial thoughts are that a messaging index might not be the right place > to start out, since a messaging index should (afaict) be writing down the > stuff you're already saying, and so first we need to figure out what the > folks who are speaking are saying. > > I'm starting to think about a list of tools I think (but do not know for > sure) would make life easier for The Next Marketing Lead, who should be A > Marketer and should not also have to be An Engineer. I think that getting > those tools up and running might be the best thing I can do while I'm > standing in these shoes. (In addition to release deliverables, I mean.) FI > has given us a taste of what an effort like this looks like, and how to get > better at doing it. (I know I've learned a lot.) > > This is what I can think of and the order I would do them in. This list is > probably missing things; it's just off the top of my head. > > 1. location for publishing materials, incl. FWN (Fedora Insight) > 2. survey (Robyn is working with infrastructure to get limesurvey up so we > can do marketing research) > 3. event/presentation materials library (a place for people to publish and > find their slides, share signage, etc - work with Design for this, possibly > as part of a speaker registration/search thing like http://geekspeakr.org) > 4. automagical "track what people have been writing about Fedora, and > responses the community has made!" dashboard... I am not sure what this > looks like, and wonder how Sean does it at Sugar Labs. (Google Alerts?) I > wonder if there is an open source version we can hook up.) > > I think that once #3 is up and things start going on there, a messaging > index will almost write itself; once the People Presenting About Fedora have > a common place to share things, the things our presentations say in common > (or should say in common) will quickly become apparent. > > --- > > Nothing super actionable or urgent now (though if someone wants to pick up > this project and run with it, go for it!) but it's a conversation that was > marketing-related and so it should get forwarded out to this list. ;) > > --Mel > > -- > Fedora-marketing-list mailing list > Fedora-marketing-list@xxxxxxxxxx > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
