Re: Web 2.0 Logo

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Robyn Bergeron wrote:

Aside from the usage guidelines several others have already mentioned...

Other logo overhauls I've seen lately (Intel, Pepsi, Xerox, off the top of my head) certainly are more of a 21st century update, if you will, but what you have is basically the same logo, same fonts, just.... stretched and pulled. It is an interesting concept, but I'm not sure what makes this any more "web 2.0" than the existing logo, or, alternately.... I'm not sure what it is you are trying to convey about the brand/project via the logo.

Our logo has pretty much a "classic" look, with a simple shape and limited of colours, as it the best to use in "traditional" media. What is usually called "Web 2.0" logos, are "shiny" logos, using gradients, shadows, a varied palette of colors and complex shapes, something that will works best on the web. (well, our logo is not exactly "classic", is more something in between, we are using 3 colors).

The "Web 2.0" logos are usually perceived to be more "cool", more "modern" but also they have a number of downsides, for example the number of colors is a tough constraint for us when designing T-shirts for various events (see for example the FUDCon T-shirts, adding another color would significantly increase the price, so decrease the number of shirts made within the given budget).

I would argue our logo is relatively new, so it would be a bad idea to talk about a complete redesign but probably is not harmful to talk about small evolutionary improvements.

I agree, however, that it would be cool to have a standard template of sorts (if one does not already exist) for bb/forum post signatures. Standard background, fonts, a spot for a picture/avatar/whatever, an appropriate link & tagline, etc. I would speculate that a good deal of potential contributors / users are not so much mailing list users, but possibly more bulletin board posters, if you will, and having something that is well done that people could use as a sig certainly couldn't hurt in efforts to spread the word.

I think is possible to create a large number of good looking derivatives (banners, forum signatures, etc.) still using the official logo, foe example have a look at http://fedoraproject.org/wiki/Artwork/PromoBanners

But as I said, I'm not sure what you're trying to do here that wouldn't be accomplished by using the standard logo in that situation.

I guess is a natural tendency for a designer to play with a graphic and try to "improve" it, just as a hacker will play and "improve" a piece of code. I did myself some "improved" versions of the logo :p

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nicu :: http://nicubunu.ro :: http://nicubunu.blogspot.com/
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