Hey Jon,
Great to see you alive and kicking. I am very pleased that you sent
this email because over the last few weeks I have also given a lot of
thought to re-invigorating the marketing team and we've spoken about it
a few times at our last few meetings.
Jonathan Roberts wrote:
Seems like we could be doing a lot more as a team.
How can we improve?
-------------------
* We made a marketing plan this year, it establishes what we want to
be promoting and what we think the project is about
* We should create a *time based* marketing plan that ensures we
have things to be doing, promoting, throughout the release cycle
Agreed. I think if we break down the cycle which occurs every release
into certain discreet steps we might have a much easier time of making
sure we hit each one every release, right?
* We need to do this asap to make sure that we have lots prepared
for the F11 release cycle
Nod.
* We need to work closer with Red Hat PR.
* Not sure how this can work better, but a lot of stuff seems to
happen that no one outside RH ever realises. (Correct me if I'm wrong)
* Have no idea if RH PR take advantage of work that the community
does, is our work just going to waste?
See the thread about marketing classes. I am trying to see if someone
from RH PR can do an online seminar revolving around marketing
principles and practice, tied into how we can further expand our ties
with them.
* We need to work closer with the board, and all other parts of the
project, to ensure that we're actually representing what people
believe they're doing.
Honestly, I think we are fine here, we converse with people on the board
almost daily, especially Paul, and we know to communicate with them and
vice-versa when things need doing. Is there an alternative approach you
are suggesting?
* Related to this, we should be working with websites and docs to
shepherd the content on the static pages
By shepherd what do you mean exactly? To what extent?
* We should record media coverage of Fedora on the wiki instead of
just on the mailing list. Make a good historical archive and provide
us with the opportunity to better track how Fedora is perceived
outside of our own community across releases.
* Could even make a good static page and promotional material. On
the front page, "Read what people are saying about Fedora. Click
here."
This is a BIG resounding yes, I've brought this up several times, I
think it is crucial for us to have a repository of this stuff, not only
for archival purposes, but also to actively draw content from...
* We should create a central location for people to come and learn
about what's happening in Fedora and our wider community
Fedora Weekly News?
* I still believe that a Fedora Magazine style project is the best
way to do this
I am totally on board for this. I have many great ideas that I think I
can contribute to the pool for Fedora Magazine. Maybe we do one every
release.
* We should consider establishing a more formal organisation for the
project, as well as thinking about how to make the best use of meeting
time.
How about we talk about this at the next meeting? I think it might
serve some purpose to have people accountable and responsible for
certain things, but beyond that, establishing a formal structure needs
discussion and consensus...
* Having been out of the loop, I'm not really qualified to comment
on the current state here, but that aside I beleive:
* Meetings should be less about tracking progress (this is easily
done *quickly* on the mailing list)
* Meetings should be much more about exploring new tasks that we
want to persue, goals, ways to achieve these.
I don't think we cannot track progress during meetings but maybe to
limit it more, and make it more of a forum for idea exchange regarding
new initiatives. I've spoken about this a number of times and now that
the release is behind us, I think we can focus on this...
We have a meeting this thursday, I would appreciate it if you could make
it, so that we can talk about setting things in a new direction.
Meanwhile, to summarize, I think we can break things down into the
following topics and/or action items:
1. Define our release cycle milestones and what tasks need to be
accomplished at each
2. Schedule something with an RH PR person to do a marketing primer and
talk about how to improve further collaboration
3. Ask Paul and the board if there is any additional ways in which we
should be engaging them
4. Set up a wiki page for aggregating fedora press and start populating
and tracking it
5. Discuss the possibility and efficacy of creating a Fedora Magazine
6. Discuss the possibility of a new organizational structure for marketing
7. Begin to transform meetings into a forum for talking about new
initiatives and moving forward, with only as much task tracking as necessary
If anyone would like to add their thoughts on any of these I would
greatly appreciate it, I look forward to talking to everyone at the
meeting this week.
Thanks,
Jack
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