2008/9/25 Paul W. Frields <stickster@xxxxxxxxx>: > https://fedoraproject.org/wiki/User:Pfrields/Secondary_trademark_design > > Hi Marketeers, it's (past?) time we discussed the wording for a > secondary wordmark. Having a secondary wordmark, a community-usable > mark for derivative spins, will help drive more interest in Fedora. It > enables a slew of use cases, some of which I've outlined in a draft of > new trademark guidelines here, which are under review by Red Hat's legal > department: > https://fedoraproject.org/wiki/User:Pfrields/New_trademark_guidelines > > I made a couple drafts using one of the proposed word marks, "Fueled by > Fedora," which got a lot of positive response when I floated it around > to different community members. Another great suggestion is "Fedora > Remix." > > We will *not* use something tired like "Based on Fedora," nor awkward or > jargon-laden, like "Derived from Fedora" or "Contains Fedora RPMs." If > anyone's got a great suggestion, I'll take it under advisement and a > good design will have some weight too. So far the two phrases I > suggested above are the only ones that have had significant flash value > to me and the other people who've heard them. > > The actual text of the mark will ultimately come down to three deciding > bodies: the Fedora Board, Red Hat Legal, and the FPL (me). > > The pros and cons of each of these phrases: > > "Fueled by Fedora": > + Alliteration, which we love. > + I like the idea that the community is an eco-friendly, renewable, and > healthy resource > - May not translate well > - Maybe fueling something is not a clear indication of how Fedora > relates to X. > > "Fedora Remix": > + Relies on the "remix" idea that we firmly established in F7 > + Pushes our tools -- we can establish remix.fp.o, for example > ? May not translate, but many cultures may simply use the word "remix" > and therefore a single wordmark serves everyone equally > - Might be jargon, and therefore doesn't promote a community feeling -- > leaves out people who aren't "in the know" While I really like 'Fedora Remix', may I suggest 'Powered by Fedora'? I know it's a bit cliche, but would go a long way to being able to have a good market 'Powered by' Fedora. Cheers, Clint -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
