15:01 < gregdek> OK, it's 1900 GMT / 3PM EDT by my watch, so let's get started. 15:01 < gregdek> I see we have our two Redhatters aboard... welcome. :) 15:01 < gregdek> Can we get a quick roll call? 15:01 < kushal> KushalDas 15:01 * gregdek is here 15:01 < spevack> Max 15:01 < stickster> Paul 15:01 < joadams> john 15:01 < tw2113> Michael Beckwith 15:01 < kcatallo> Hi, this is Kerri from the RH pr team 15:01 < gregdek> Hi Kerri. :) 15:01 < kschiltz> Kara - from the RH pr team 15:01 * stickster waves too 15:01 < Sparks> EricChristensen 15:01 < gregdek> Ki Kara. :) 15:01 < yates> Aaron Yates 15:02 < tw2113> :O girls 15:02 < gregdek> Easy there, killer. 15:02 < stickster> tw2113: That would be part of the "common courtesy" thing. 15:02 < tw2113> :P 15:02 < gregdek> All right -- this looks like quorum to me. 15:02 < tw2113> sorry 15:03 < stickster> ;-) 15:03 < gregdek> So lemme direct everyone's attention to our Task List / Agenda: 15:03 < gregdek> http://fedoraproject.org/wiki/Marketing/Tasks 15:03 < gregdek> I've taken the liberty of rearranging it a bit and giving priorities to tasks. 15:04 -!- JonRob [n=jon@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx] has joined #fedora-mktg 15:04 < gregdek> So we've got a handful of Priority 1 tasks on deck, so I'd like to handle those. 15:04 < gregdek> JonRob! 15:04 < JonRob> hey, sorry once again for being late! i'm so dopey these days :S 15:04 < gregdek> Dude, three minutes is forgivable. ;) 15:04 < gregdek> And once again, your timing is perfect. 15:04 < JonRob> heh 15:04 < gregdek> So. 15:04 < rharrison> heck at my company 3 min would be early 15:04 < gregdek> * Key Marketing Messages. 15:05 < gregdek> This is Max's baby, and he sent an email to the list just now... 15:05 < gregdek> spevack: Care to elaborate? 15:05 < spevack> sure 15:05 < spevack> well, i started with what we decided in the Marketing Meeting at FUDCon 15:05 < spevack> which was that from a media/storytelling perspective 15:05 < spevack> we wanted to focus activities that happen in Fedora in one or more of 4 buckets 15:05 < spevack> Freedom 15:05 < spevack> Features 15:05 < spevack> First 15:05 < spevack> Folks 15:06 < spevack> The idea would be that we can "tag" any activity or project or achievement with one of more of these 15:06 < spevack> and then depending on who we are talking to, it is easy to cite examples from Fedora's history 15:06 < spevack> If we talk to a press person who is very technical, we think about Features and First. 15:06 < JonRob> that sounds a cool approach actually, especially thinking about news.fp.o :) 15:06 < spevack> if it's someone who wants personal community stories, then we go with Folks. 15:06 < spevack> comments? 15:06 < spevack> etc. 15:07 < rharrison> Oh, good point those could be the categories for each post. 15:07 < joadams> we'd probably want some boilerplate language or wording to frame the story around the F's, just for consistency ... I would think 15:07 * gregdek will take the action item to get these points into the master Marketing Plan document itself. 15:08 < JonRob> yep...i think it sounds good, although maybe we need to spend some time thinking about the categories? 15:08 < gregdek> Which is where that "consistent language" could live. 15:08 < JonRob> not necessarily now, but at some point 15:08 < stickster> Beyond that, the SingleSourceSummary content could be dragged into a couple different container pages, one organized by audience (users, developers, admins...), another by Features/Freedom/First/Folks... 15:08 < gregdek> +1 for At Some Point. 15:08 < gregdek> stickster: Doesn't it then become a MultipleSourceSummary? 15:08 < spevack> JonRob: those 4 were the "F words" that we came up with in a 30 min meeting at FUDCon with about 10 people. It's just a thought experiment, and definitely open for tweaking. 15:08 < stickster> gregdek: No, single source and then aggregated on the wiki in different places 15:08 < spevack> but I do like the "F words" 15:08 < gregdek> Hee hee! F words. 15:09 < gregdek> But yeah, I think that right now... 15:09 < stickster> In Fedora, F words are good. 15:09 < spevack> as long as we don't end up with a category called "Fail" 15:09 < gregdek> ...we're definitely in "get a good first cut of everything" and then "use that first cut to define action p lan for F9" and then "reevaluate everything after F9 and see how it went". 15:09 < yates> +1 15:09 < JonRob> spevack: sure no problem, and +1 on the no "fail"! 15:10 < gregdek> OK, so we like Max's stuff "well enough" to go with it for now? No major objections at this point? 15:10 < kushal> yes 15:10 < yates> yep 15:11 < tw2113> well enough for me 15:11 -!- herlo [n=clints@xxxxxxxxxxxxxxxxxxxxxxxxxxxxx] has joined #fedora-mktg 15:11 < stickster> +1 15:11 < JonRob> +1 15:11 < gregdek> Okey doke. 15:11 < gregdek> Moving on: 15:12 < gregdek> * Strategies and Tactics. 15:12 < gregdek> So. To be clear: 15:12 < rharrison> btw, gregdek your SingleSourceSummary link is gbroken 15:12 < gregdek> rharrison: Oh... crap. 15:12 < gregdek> Can someone go twiddle that? 15:12 < gregdek> I've given up the edit lock... 15:12 < stickster> Fixed 15:12 < gregdek> Danke. 15:12 < gregdek> Anyway. Strategies and Tactics. 15:12 < kushal> everyone speaks german 15:12 < gregdek> The goal here is to (a) make sure we've got lots of good stuff captured in the Plan... 15:13 < gregdek> ...and (b) we've got action items for executing on all those good ideas. 15:13 < gregdek> So for the first little while, I'd like to review what we've got in Strategies and Tactics on the plan document. Fair? 15:13 < JonRob> go for it :) 15:14 -!- kital [n=Joerg_Si@fedora/kital] has joined #fedora-mktg 15:14 < gregdek> To remind everyone: http://fedoraproject.org/wiki/Marketing/MarketingPlan 15:15 < stickster> yup 15:15 < gregdek> I'm currently looking at the "Promotion" section -- seems like a good place to generate some action items. :) 15:15 < gregdek> We already got Ambassadors broken out, and Francesco owns that, so we'll check in on him later. 15:16 < gregdek> Fedora Weekly News... 15:16 < gregdek> ...seems like we've already got that well covered for a long time now. 15:16 < joadams> promotion is where i really saw the pr team being able to add some real value 15:16 < gregdek> Then let's go there. 15:16 < joadams> specifically on tactics 15:17 < gregdek> We've got: 15:17 < joadams> i had forwarded kara and kerri the link to the plan 15:17 < gregdek> * Publications; 15:17 < joadams> hoping it would generate some thought starters 15:17 < gregdek> Well... seems like "Publications" might be the best place to spend some thought energy. 15:17 < gregdek> Actually... 15:17 < gregdek> ...maybe we should just ask. :) 15:18 < kcatallo> Just to clarify on roles so everyone is on the same page, I generally handling the writing (press releases, blogs) and Kara will handle outreach to pitch the Fedora stories 15:18 < gregdek> kschiltz, kcatallo: What should we be thinking about in terms of getting as much pub as possible? 15:19 < joadams> maybe some best practices with proven hit rates for rh 15:19 < joadams> ? 15:19 < kcatallo> In terms of press releases and blogs, what is catchiest for the press is usually including some kind of impress #s (if available, of course!), a way to separate Fedora from others -- what it does better than everyone else, and putting real ppl behind it 15:20 < gregdek> That would likely be number of active contributors. 15:20 * quaid drops in 15:20 < rharrison> yeah, numbers like that would be really interesting 15:20 < gregdek> Max tells me we've got almost 2000 people who have signed the CLA at this point. 15:20 < gregdek> Now, I don't know how we could use those numbers as a comparison... 15:20 < kcatallo> for an example, for F8, the headline of the press release was, "Community Welcomes Fedora 8 With Strong Download Numbers" 15:21 < gregdek> spevack: Do we have good numbers for F9 Beta yet? 15:21 < spevack> mmcgrath posted something yesterday 15:21 < stickster> gregdek: McGrath has hit numbers gathering 15:21 < rharrison> We don't have to use them as a comparison gregdek, people just seem to be fascinated by them in general 15:21 * gregdek waits for linky. :) 15:21 < spevack> http://mmcgrath.fedorapeople.org/ 15:21 < stickster> gregdek: Torrent numbers at http://torrent.fedoraproject.org:6969/ 15:22 < spevack> I haven't really parsed this stuff yet. 15:22 < gregdek> Hundreds of downloads of F9 Beta via torrent! Meh. 15:22 < spevack> http://fedoraproject.org/maps/mirrorlist/rawhide.all.png 15:23 < spevack> that map has 12,000 entries 15:23 < spevack> in a 1 week window 15:23 < gregdek> That's pretty cool. 15:23 < gregdek> What does that 12k represent? 15:23 < gregdek> People who have used yum on rawhide? 15:23 < kcatallo> another way to approach using impressive numbers is to show growth...you can always use % growth rather than the raw numbers 15:23 < spevack> i think that's unique hits to the rawhide repo looking for updates in the last week. 15:24 < gregdek> I would love to use contributor growth here... but I don't know if we've timesliced it properly. 15:24 < gregdek> Is there any way we can get FAS data broken down by date of signing CLA? 15:24 < spevack> you're going to want to ask toshio all of these questions. Let me try to drag him in here. 15:25 * gregdek waits for toshio to show up. 15:25 < gregdek> With peaches. 15:25 * spevack pinged him in fedora-devel and asked him to join 15:25 * jds2001 comes in late and sits in the back 15:25 -!- abadger1999 [n=abadger1@xxxxxxxxxxxx] has joined #fedora-mktg 15:25 < spevack> hey toshio -- we're talking about how we can further parse the CLA data in the FAS. We can see how many total accounts there are that have signed. Can we time-slice that at all? 15:25 < quaid> *bamf* 15:26 < rharrison> Do we have the log data back far enough to show that map lighting up just after the beta announcement? 15:26 < spevack> for instance, if we wanted to see how many people reached cla_done during the F9 release cycle? 15:26 < abadger1999> That should be doable. 15:27 < quaid> all the way back to the beginning? 15:27 < rharrison> I think that would grab some peoples imagination. 15:27 < gregdek> Please... please... 15:27 < gregdek> PLEASE get that data. :) 15:27 < abadger1999> If it's all correct back to the beginning. 15:27 * gregdek notes there are other metrics like "mailing list activity" that he is working on... 15:27 < abadger1999> We do have the fields in the db all the way back. 15:27 < spevack> how lucky! 15:28 < gregdek> Or maybe just good planning. :) 15:28 < gregdek> OK, so I smell an action item. 15:28 < abadger1999> Would you want raw data? (date approved in cla_done) 15:28 < gregdek> * Gathering metrics for marketing purposes. 15:28 < gregdek> And I'm assigning that to... Max Spevack! :) 15:29 < spevack> gregdek: I accept your commission, and am happy to work with toshio a bit. I've been unofficially gathering a variety of stuff, and i'm happy to formalize it 15:29 < JonRob> ah, max you're a lucky fellow! 15:29 < spevack> i annoy toshio with random requests like this all the time ;) 15:29 < gregdek> spevack: See, I could *sense* that. 15:29 < gregdek> All right. 15:29 < kcatallo> Max, definitely send those #s our way once you have them and we can find some good ways to publicize 15:30 < gregdek> There will be a brief pause as I update the task list. Talk amongst yourselves. 15:30 < spevack> gregdek lies... he's just sitting here next to me and can hear everything i say and then pretend he read my mind 15:30 < spevack> kcatallo: of course 15:30 * spevack scurries off to a 3:30 phone call 15:30 < JonRob> is it worth-while us contacting various press people and letting them know where they can find out information about the fedoraproject, and introducing ourselves as possible contacts? 15:30 < rharrison> spevack, if you need help generating maps etc. I'd be willing to lend a hand. If for no other reason than to learn how its done. ;-) 15:31 < JonRob> nb: by "us" i don't necessarily mean all of us here as a big hoard! 15:31 < stickster> rharrison: You can probably get some of that info from spoleeba, who's worked on the stuff already available 15:31 < stickster> If you want to get a leg up for whatever reason :-) 15:31 < gregdek> OK, done with that. (And props to the folks who have sped the wiki up, heh.) 15:31 < rharrison> well to generate maps all the way back to the beginning does sound like there would be some work involved 15:32 < rharrison> figured I'd help out with my learning... 15:32 < gregdek> So. Max is Numbers King. 15:32 < gregdek> kcatallo: What other sorts of stuff should we be looking to do? 15:32 -!- simosx [n=simosx@unaffiliated/simosx] has quit [Read error: 110 (Connection timed out)] 15:33 < kcatallo> I think it's important that we find some good themes (the "F" words, perhaps) to keep up with 15:33 < kcatallo> When you keep news under some kind of umbrella theme, it helps bring everything together 15:33 < gregdek> So can we assume that those "F" words are the key themes? 15:33 -!- fbijlsma [n=fbijlsma@xxxxxxxxxxxxxx] has joined #fedora-mktg 15:34 < joadams> [apologies ... have to jump off to catch a flight] 15:34 < quaid> +1 to those F words 15:34 -!- joadams [n=joadams@nat/redhat/x-a6ce016096f7fc03] has quit ["Leaving"] 15:34 < gregdek> joadams has a plane to catch. :) 15:34 -!- TitaX [n=titax@fedora/TitaX] has joined #fedora-mktg 15:34 < TitaX> lut 15:34 < kcatallo> So, using those themes, we should come up what types of things we want to emphasize under each theme 15:35 < gregdek> Are we looking for one or two key stories to tell? 15:35 -!- sereinity [n=sereinit@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx] has joined #fedora-mktg 15:35 < gregdek> Reminding folks what they are: Freedom Features First Folks. 15:35 -!- fugolini [n=francesc@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx] has joined #fedora-mktg 15:35 < kcatallo> Yes, one or two key stories that weave in those Fs would be ideal 15:36 < fugolini> hi, sorry but i just arrived a t home 15:36 < gregdek> stickster: I know you and Max have been talking about some of this, right? 15:36 < gregdek> Hi fugolini. Sorry I moved the meeting on you. :) 15:36 < stickster> gregdek: Might be helpful to define "stories" generically for people here not familiar with press routines 15:36 < jds2001> i think we have a great story to tell about features this release. 15:36 < mizmo> i love the themes 15:36 < stickster> Like, not always anecdotal 15:36 < mizmo> the four fs 15:36 < gregdek> stickster: Maybe you can help. :) 15:36 < rharrison> So can we start with Firsts for F9 and maybe see if we could get some Folks ideas on the people that work ed on those firsts? 15:36 < jds2001> which ties into freedeom and folks of course 15:37 < rharrison> or features really 15:37 < stickster> Max and I were just talking about key Features earlier this week 15:38 < stickster> On the enterprise side, for example, you've got FreeIPA 15:38 < stickster> On the distinctly user side, you've got Live USB improvements w/persistence 15:38 < rharrison> And FreeIPA is one that needs some serious explaining, people don't seem to be getting it. 15:39 < kcatallo> I think we need to make a clear distinction on the two different kinds of 'firsts' we can have with the features 15:39 < rharrison> whoa, persistence, really? 15:39 < rharrison> I missed that. 15:39 < kcatallo> one is that this is the first time anyone in the community has done it 15:39 * quaid straps on his parachute 15:39 < kcatallo> and the other is this is the first time Fedora has done it 15:39 < gregdek> Does that mean quaid is bailing? 15:39 < quaid> I'm about to bail to go pick up a load of girls with bikes and scooters 15:40 < quaid> gregdek: yeh, sorry, awkward time; 15:40 < quaid> can I do anything with my continued presence? 15:40 < yates> are we marketing Fedora to expand the user base or the community? 15:40 < gregdek> quaid: Go get your brood. :) 15:40 < rharrison> kcatallo, those are important distinctions 15:40 < quaid> ok 15:40 < gregdek> yates: I would say both, but the key to both is awareness. 15:40 < rharrison> its one that our Ubuntu friends aren't doing such a good job at. 15:41 < stickster> yates: q.v. "Target Audience" in the marketing plan 15:41 < quaid> keep your eye out for Fedora grid naming discussion on f-marketing-l 15:41 < gregdek> OK, so... 15:41 * quaid opens the aft door, gives the thumbs up, and bails out 15:41 < gregdek> ...how do we pull this together into actionable work for an individual to be responsible for? 15:42 < gregdek> :) 15:42 * stickster thinks 15:42 < kcatallo> Maybe we could have one or multiple ppl take on the four Fs and come up with the main things that distinguish Fedora under each of those themes and we can work from there? 15:43 < gregdek> In the specific context of F9? 15:43 * gregdek hrms. 15:43 < kcatallo> maybe we do two: one specifically for F9 and one generally that we can use all the time? 15:43 < stickster> Dividing up by the 4F's is dicey because there's quite a bit of crossover when you look at some of our targets 15:44 < gregdek> stickster: Yeah, that's exactly what I'm thinking. 15:44 < yates> do we have a list of the mediums we will be marketing through and how each targets specific demographics/markets to increase awareness? Which the key stories based on the F words would be distributed through? 15:44 < rharrison> So I assume we'll want a "Best Practices" for writing up marketing stuff (Part of the Marketing Plan?) wo uldn't we just need a paragraph or in the "Firsts" highlighting that distinction? 15:44 < gregdek> yates: I think that's next. 15:44 < mizmo> what are the artifacts you get out of the 4F process 15:44 < mizmo> a web page? 15:44 < mizmo> a flyer? 15:44 < mizmo> a press release? 15:44 < gregdek> Yeah. 15:44 < gregdek> I wonder if maybe we shouldn't be thinking about those artifacts first. 15:44 < gregdek> I mean, the 4 Fs are pretty intuitive. 15:45 < yates> sorry, I was getting a little a head of myself there 15:45 < rharrison> mizmo, I was thinking that we needed a MarketingMaterials page for each release. Starting out with just the headings you mentioned so people would know what we had and what we were lacking. 15:45 < gregdek> And I think we have done some explanation of those 4 Fs in the Plan, but we can tighten that up, and I know Max will work on that. 15:45 -!- neugens [n=neugens@xxxxxxxxxxxxxx] has quit ["Leaving"] 15:45 < gregdek> But for F9, we're looking for *examples of the successes of the 4 Fs*, I think. 15:46 < gregdek> How have the 4 Fs made F9 better? 15:46 < stickster> gregdek: i.e. Folks + First (for Fedora) = easier CLA process 15:46 < gregdek> stickster: Exactly. 15:46 < gregdek> We need a ton of examples like that. 15:46 < gregdek> So I'm feeling a work item coalesce: 15:46 < gregdek> * Examples of the 4Fs success in F9 timeframe. 15:46 < gregdek> Who can own this? 15:47 < mizmo> Freedom + Folks = openly developed and openly licensed FOSS-created artwork 15:47 < gregdek> This may be a whole separate Idea Generation session. 15:47 < mizmo> yeh 15:47 < stickster> gregdek: I think so. 15:47 < mizmo> i would say, have a session 15:47 < mizmo> and have someone accountable for keeping track of everything generated 15:47 < gregdek> OK. Is anyone itching to own this one? 15:47 * JonRob must run 15:47 < gregdek> LOL! 15:47 < gregdek> COWARD! :) 15:47 * JonRob notes, not running away from ownership!! lol 15:47 * stickster will take the itch. 15:47 < JonRob> bad timing 15:48 < gregdek> stickster: Don't let me talk you into anything, Fedora Project Leader. :) 15:48 < JonRob> i'll catch up with things later, if there's anything anybody else won't take, put me on it :) 15:48 < stickster> Wiki ho! 15:48 < gregdek> OK. 15:48 < mizmo> who u callin a wiki ho 15:48 < jds2001> Fearless Project Leader :) 15:48 < mizmo> :-D 15:48 < gregdek> There will be another pause while gregdek, wiki ho, updates the wiki. 15:48 < jds2001> lol 15:48 -!- JonRob [n=jon@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx] has left #fedora-mktg [] 15:48 -!- Karlik|nb [n=Karlik@fedora/Karlik] has quit ["Leaving"] 15:49 < gregdek> stickster: How long before we can have an update? Is next week too soon? 15:49 < stickster> Nope, not too soon. 15:49 < gregdek> OK. 15:50 < gregdek> Nicely nicely. 15:50 < gregdek> What else? 15:50 < gregdek> Should we be talking about publications? 15:50 < gregdek> i.e. who we're going to target? 15:51 < gregdek> Or promotional materials of various kinds? 15:51 < gregdek> kcatallo: Any sage advice? 15:51 < kcatallo> I think what's very important to consider in terms of audience/pubs is the comms medium you use to reach them 15:52 < gregdek> Yeah. 15:52 < kcatallo> there can be any combo of press releases, press blogs, personal blogs, story pitching, etc. 15:52 < fugolini> +1 15:52 < gregdek> Well, there are *always* personal blogs. We do pretty well at that. 15:52 < gregdek> Actually, really well. 15:53 < stickster> Although we need to improve the consistent use of "Fedora" to talk about ourselves. 15:53 < gregdek> I mean, there are some obvious places for us to chase. 15:53 < mizmo> the interviews seem to be really popular 15:53 < gregdek> mizmo: Which ones? 15:53 < yates> can we get something in the limelight? For instance that spoof Ruby v Java series that landed on YouTube 15:53 < gregdek> The interviews with individual contributors like JonRob does? 15:53 < mizmo> gregdek, the ones jonrob did yeh 15:54 < stickster> And we know that Jack's story with NASA was a big hit. 15:54 < gregdek> yates: Depends on how creative the people who make it are. :) 15:54 < mizmo> gregdek, i mean, even my little brother read them and he is very mainstream in his reading choices 15:54 < gregdek> mizmo: Really? Wow. 15:54 < gregdek> So should we be doing more of those? 15:54 < mizmo> he found them on digg 15:54 < gregdek> Wow! 15:54 < mizmo> i think so 15:55 < gregdek> Well, that's really awesome for the Folks angle. 15:55 < mizmo> i think the thing that is different about an interview is its an actual person 15:55 < yates> gregdek: true! viral campaigns are great for building awareness via the interwebs these days though 15:55 < mizmo> it's not some complicated technical thing, it's a real conversation, easy to read too 15:55 < gregdek> yates: are you or people you know up to that kind of challenge? :) 15:55 < gregdek> mizmo: that implies that either (a) jonrob needs to work triple time, or (b) we need to look hard for more jonrobs. 15:56 < mizmo> gregdek, yep 15:56 < yates> gregdek: let me do some shout outs, I should have a definite response by the next meeting 15:56 < mizmo> what would be really sweet is videos on you tube 15:56 < gregdek> Sigh. 15:56 < stickster> gregdek: Easy... 15:56 < mizmo> sorry :( its true tho 15:56 < tw2113> there are a lot of youtube videos with linux 15:56 < mizmo> especially if youre going for viral 15:56 < gregdek> I've been resisting YouTube in favor of something more Fedora-friendly, but that's looking tougher and tougher. 15:56 < tw2113> and i bet most just show off compiz effects 15:56 < mizmo> i mean, if a freaking suspicious looking groundhog can hit the big time 15:56 < mizmo> because of you tube 15:57 < mizmo> and ricky astley! come on 15:57 < mizmo> well 15:57 < gregdek> I *will* rickroll you. 15:57 < stickster> "Never gonna give you up... never gonna bring you down..." 15:57 < gregdek> The video thing is painful. 15:57 < tw2113> what could we create a video of that shows specific Fedora stuff? 15:57 < gregdek> It's a painful set of choices. 15:57 < jds2001> heh. I was recording something for youtube or whatever with my cheapo digital camera 15:57 < jds2001> but Nikon fail. It records in AVI :/ 15:57 < mizmo> how about a slide at the end of the video: 'visit blahblahblah.com/blah to download an OGG of this video' 15:57 < kushal> but all screencasting software are failed in F8 15:58 < kushal> s/failed/failing 15:58 < gregdek> mizmo: Then we've got to store them all as OGGs. Which puts a lot more burden on the producer of the video. 15:58 < tw2113> i know RH does some interesting videos 15:58 < yates> if we're aiming for awareness of Fedora the OS and not Fedora community, YouTube is an ideal candidate, spoofs migrate themselves across the ether, the eyeballs and lasting attention from that is almost incalculable, it's just another tool in our kit box 15:58 < jds2001> kushal: i use istanbul with fairly good luck 15:58 < mizmo> gregdek, is fedora tv ... painful at this point? 15:58 < mizmo> gregdek, because it could be a pointer to there 15:58 < gregdek> mizmo: You have no idea. 15:58 < rharrison> mizmo, I think that should probably go in the description 15:58 < kushal> jds2001, istanbul quality is not so good 15:58 < mizmo> gregdek, lol i assumed as much 15:58 < gregdek> I'll probably blog about it later today. 15:58 < gregdek> Because it's time to bring some closure. 15:59 < gregdek> I was trying to get something working with archive.org, but man, they're having problems right now. 15:59 < gregdek> Still, that might be the best choice. 15:59 < gregdek> I'll pose this question to Lazyweb later today. 15:59 < mizmo> i wonder if it would be enough to say that the video was created using a FOSS workflow 15:59 < rharrison> especially once FedoraTV gets going 15:59 < mizmo> and uploaded as an ogg 16:00 < gregdek> It's a hard thing. Basically, the "Freedom" F becomes the "Fail" F when it comes to video. :/ 16:00 < gregdek> But that's my pain. Let's table this idea for now. :) 16:00 < mizmo> okay 16:01 * tw2113 pours coffee for everyone 16:01 < mizmo> is it okay to post guerilla videos in the meantime? o_O 16:01 * mizmo has a psp camera.... 16:01 < gregdek> mizmo: Absolutely. :) 16:01 < mizmo> okie doke 16:01 < gregdek> From a viral perspective, no question. 16:01 < gregdek> Gah. 16:01 < gregdek> Where were we? 16:02 < kcatallo> pubs/modes of communication? 16:02 < gregdek> Right. :) 16:02 < gregdek> Oh, interviews! 16:02 < jds2001> i can communicate *at* the pub :) 16:02 < gregdek> I wanted to get back to that. 16:02 < gregdek> jds: Do you live at the pub? 16:02 < gregdek> It's a rhetorical question. :) 16:02 < gregdek> Anyway. 16:03 < gregdek> mizmo: My concern about interviews -- will too many of them be "too much"? 16:03 < gregdek> Or is there no such thing as "too many Fedora interviews"? 16:03 < mizmo> gregdek, i dont know as how you could have too many :) 16:03 < mizmo> gregdek, especially if they show off new cool shiz (the First part) 16:04 < tw2113> part of me would want to prioritize interview areas, but that would also be unfair 16:04 < spevack> I think you need to have 2 or 3 that are being Featured at any given time, but an archive with all of them is a fine thing. 16:04 -!- Sonar_Guy [n=sglaser@fedora/sonarguy] has joined #fedora-mktg 16:04 < mizmo> yeh totally 16:04 < tw2113> like highlight the features that have made huge leaps 16:04 < tw2113> or areas that will hopefully further push our edge-ness 16:05 < mizmo> some other things, that are maybe less interview and more tutorial but it would be good to feature a particular fedora person doing the demo 16:05 < mizmo> is like, 'how to set up a bluetooth remote to work with totem on fedora 9' or something like that 16:05 < mizmo> things like that on digg seem to get a lot of diggs because they are practical 16:06 < mizmo> it gives you ideas for cool things you can do with your computer 16:06 < tw2113> those are things that a lot of people would be able to utilize 16:06 < mizmo> because there is a lot of cool shiz you can do if only you knew that fedora can do it 16:06 < mizmo> some of the setups people have here on their desktops are pretty cool 16:06 < stickster> This is something that also ties into new features. The more we can show people how to use them, (hopefu lly) the less resistance there is to them 16:06 < stickster> Change is scary but tutorials can help soften the blow. 16:07 < mizmo> i think someone has a setup where, when he walks away from his computer, it detects that his cell phone is no longer in close proximity to the computer and it pulls up the screensaver 16:07 < gregdek> Hm. So a combo interview/demo. 16:07 < mizmo> yeh, then it makes the feature more valuable 16:07 < kushal> Milanito, nice idea 16:07 < kushal> oops 16:08 < kushal> mizmo, nice idea 16:08 < stickster> And btw, istanbul works great in F9 Beta afaict. 16:08 < gregdek> Yay! 16:08 < kushal> stickster, oh, that is great news 16:08 < Sparks> mizmo: I think he was at DEFCON... I saw the presentation somewhere else, though. 16:08 < kushal> stickster, I loved recordmydesktop more though 16:08 < gregdek> This kind of interview is a great feature/folks double play. 16:08 < gregdek> All right. 16:08 < gregdek> How can we generate as many of these potential interviews as possible? 16:09 < gregdek> Does this dovetail with the other brainstorming session, maybe? 16:09 < stickster> gregdek: Yes. 16:09 < mizmo> Sparks, oh okay, i think he sits in the office lol i dont remember who it is 16:09 < stickster> We can split that session -- 1/2 story ideas, 1/2 interview/demo ideas 16:09 < mizmo> +1 16:09 * stickster just set up http://fedoraproject.org/wiki/Marketing/FedoraStories 16:09 < gregdek> OK. Then I'll put this on your plate as well. 16:10 < gregdek> A brief pause for me while I add this to the task list... 16:11 < gregdek> OK. 16:11 < gregdek> I'm back. 16:11 < gregdek> So we've got a bunch of stuff to work on. 16:12 < gregdek> Are there any *key* things we need to be thinking about and planning for *now* that (a) we haven't covered, and (b) aren't being covered somewhere else? 16:12 * mizmo cant think of anything 16:12 < tw2113> world domination 16:12 < gregdek> I kinda wonder if we've got a list of talks with press peeps lined up. 16:13 < gregdek> kcatallo: Is this what you guys will help us handle at release time? 16:13 < stickster> Caroline emailed me that was in progress 16:13 < gregdek> Sweet. 16:13 < stickster> I'm sure kschiltz is in on it too 16:13 < kcatallo> Yes, Kara will be working with Caroline on outreach and lining interviews up as the date approaches 16:14 < gregdek> Okey doke. 16:14 < gregdek> Well, that seems well in hand then. 16:14 -!- Sonar_Guy [n=sglaser@fedora/sonarguy] has quit [Read error: 104 (Connection reset by peer)] 16:15 < gregdek> I think this has been pretty good. Plenty to keep us all busy. 16:15 < kcatallo> Another thing that would be great is as we approach press release writing time, a list of all of the things you want focused on will be really helpful 16:15 < kcatallo> in terms of what #s we come up with, etc. 16:15 < gregdek> I hope that falls out of the 4 Fs brainstorm. 16:15 < gregdek> And the metrics work. 16:15 -!- Sonar_Guy [n=sglaser@fedora/sonarguy] has joined #fedora-mktg 16:15 < kcatallo> sounds good 16:15 < gregdek> Is anyone itching to continue meeting? :) 16:15 -!- kschiltz [n=kschiltz@nat/redhat/x-9910d3c703073e1d] has quit [Read error: 110 (Connection timed out)] 16:16 < stickster> I'm still here 16:16 < tw2113> i have nowhere to go other than perhaps the post office 16:16 < mizmo> im still here 16:16 < gregdek> fugolini: Are you there? 16:17 < gregdek> Because we could definitely talk about Ambassador ideas. 16:17 < gregdek> Oooh... L10N of all this stuff. 16:17 < fugolini> yep 16:17 < gregdek> Boy. That's a big 'un. 16:17 * gregdek takes a deep breath. 16:18 < gregdek> So if we *really* want worldwide reach... 16:18 < fugolini> at this point 16:18 < stickster> gregdek: L10N of video... hard. 16:18 -!- kschiltz [n=kschiltz@nat/redhat/x-a706ed4cad3eb704] has joined #fedora-mktg 16:18 < kushal> stickster, that is what I am doing 16:18 < stickster> gregdek: L10N of subtitles... hard but might be do-able with a GNOME hacker. 16:18 < fugolini> Famsco didn't start a discussion over such issue 16:18 < kushal> stickster, I record the videos first with recordmydesktop 16:18 < kushal> stickster, then record audio with audacity 16:18 < fugolini> we have to close some other issues 16:19 < kushal> stickster, then mix with pitivi 16:19 < gregdek> fugolini: Any ambassador plans for F9 at this point? 16:19 < fugolini> tomorrow 16:19 < kushal> theoretically easy :( 16:19 < fugolini> we will have a better organized idea 16:19 < iWolf> there's the release parties we are trying to encourage. 16:19 < fugolini> we have in mind to make some Fedora 9 Parties 16:20 < fugolini> but we haven't yet talk about the organization 16:20 * jds2001 would be game for doing one in NYC 16:20 < fugolini> iWolf proposed some interesting things 16:20 < kushal> final editing in kino 16:20 -!- kschiltz [n=kschiltz@nat/redhat/x-a706ed4cad3eb704] has quit [Client Quit] 16:20 < fugolini> just give use the time to close some important items 16:20 < iWolf> i sugmitted a request to the art list to try to get some flyers made up that folks can use in their local area to publicize. 16:20 < gregdek> fugolini: We can talk more at next week's meeting, maybe? 16:20 < jds2001> im not really sure how such a thing would work though 16:21 * Sparks bails as he has to beat afternoon traffic 16:21 < fugolini> gregdek: +10000000000 16:21 < gregdek> :) 16:21 < gregdek> fugolini: OK. I'll put you on the agenda for an update next week. 16:21 -!- kcatallo [n=kcatallo@nat/redhat/x-27a08aca624d15e1] has quit ["Leaving"] 16:21 * jds2001 WFH today, no traffic :). None normally either since I live a 10 minute walk from my office :) 16:22 * stickster preparing email to f-marketing-l 16:22 < gregdek> OK, so there's one "priority one" item left on the agenda: "Beta Release Overview". 16:22 < gregdek> Is this being handled elsewhere? 16:22 < gregdek> i.e. by the docs team? 16:22 < gregdek> Or is this something else? 16:23 < rharrison> Is that the single summary? 16:23 < gregdek> Maybe. 16:23 < gregdek> It was listed as a separate item, so I'm bringing it up. 16:24 < gregdek> Yeah, looks like it's linking to SSS. 16:24 < gregdek> So who owns it? 16:25 < gregdek> I sound like an owl. 16:25 < gregdek> Who? Who? Who owns "Beta Release Overview"? 16:26 < gregdek> quaid was the last one to touch the SSS page... :) 16:26 < stickster> gregdek: I think this is Docs ownership. 16:27 < gregdek> stickster: Who's the current fdisco lead? 16:27 < stickster> quaid: 16:27 < gregdek> Then quaid is the winner! 16:27 < stickster> Because of the way the page is written, it's still unclear to some people (including me to a small extent) what we need to do to make this page fulfill its intended function. 16:27 < stickster> There's some hints in the latest FDSCo meeting IRC log 16:27 < gregdek> Well, then, I guess quaid will fill us in! 16:28 < stickster> http://www.redhat.com/archives/fedora-docs-list/2008-March/msg00193.html 16:28 < gregdek> That's what he gets for going to pick up his kids. ;) 16:28 < stickster> I think a lot of it is just painful wiki editing. 16:28 < gregdek> Yeah, 16:28 < stickster> This is what we get for not pruning as we go for so long. 16:28 < gregdek> Well, considering that this is clearly already being handled by the docs team, maybe we just kill this work item altogether. 16:28 < stickster> i.e. lots of work all at once to accomplish painful but important goal :-) 16:28 < stickster> gregdek: I think that makes sense. 16:29 < stickster> Or at least reference it and make it clearly a Docs task 16:29 < gregdek> Does quaid have the horses to get this done? 16:29 < gregdek> We could make a call for volunteers on f-mktg-l... 16:30 < gregdek> Anyway. It's almost 4:30, and it feels like people have wandered off somewhat. 16:30 < gregdek> So I think I'm about to call this meeting. 16:30 < gregdek> Any objections? 16:30 < yates> still about :) 16:30 < gregdek> All right, yates, anything to add? :) 16:30 < yates> haha, nope, sorry, was just dropping in 16:31 < gregdek> Then meeting adjourned in 5... 16:31 < gregdek> 4... 16:31 < gregdek> 3... 16:31 < gregdek> 2... 16:31 < gregdek> 1... 16:31 < gregdek> 1/2... 16:31 < tw2113> . 16:31 * gregdek BANGS the gavel! 16:31 < gregdek> Meeting adjourned. -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
