Feb 28 23:00:01 <EvilBob> time Feb 28 23:00:03 <gregdek_home> HAPPY NEW YEAR! Feb 28 23:00:09 <JonRob> haha Feb 28 23:00:11 <kushal> gregdek_gone, same to you :) Feb 28 23:00:26 * gregdek_home looks around. Feb 28 23:00:31 * spevack waves at gregdek_home Feb 28 23:00:44 <gregdek_home> joadams: Are you here? Feb 28 23:00:55 <joadams> yes, i am here Feb 28 23:00:58 <gregdek_home> Excellent. Feb 28 23:01:13 <gregdek_home> So lemme blather a bit, and then we'll dig into the agenda. Feb 28 23:01:16 <gregdek_home> First of all: Feb 28 23:01:28 <gregdek_home> Thanks for folks showing up. I think we all think this stuff is important. Feb 28 23:01:32 <gregdek_home> About how I run meetings: Feb 28 23:01:40 <gregdek_home> *Agenda uber alles.* Feb 28 23:01:45 <gregdek_home> And today's agenda is here: Feb 28 23:01:54 <gregdek_home> http://fedoraproject.org/wiki/Marketing/Tasks Feb 28 23:01:59 <JonRob> gregdek_home: quick questino - is somebody logging? Feb 28 23:02:00 <gregdek_home> And we will move down it point by point. Feb 28 23:02:14 <gregdek_home> JonRob: Yes, I'm logging. Feb 28 23:02:17 <JonRob> cool Feb 28 23:02:21 <gregdek_home> But backups are always welcome. :) Feb 28 23:02:33 <gregdek_home> When we're done with agenda, we can go free-flow. Feb 28 23:02:37 <gregdek_home> Any questions? Feb 28 23:02:59 <gregdek_home> Looks like not. Feb 28 23:03:15 <gregdek_home> OK. Feb 28 23:03:40 <gregdek_home> Item 1: Marketing Schedule! Feb 28 23:03:48 <gregdek_home> This does not appear to have an owner. Feb 28 23:03:59 <poelcat> what's involved? Feb 28 23:04:04 * poelcat will likely take it Feb 28 23:04:05 <gregdek_home> Unclear. Feb 28 23:04:09 <spevack> i have some ideas Feb 28 23:04:19 <gregdek_home> You have the floor, spevack. Feb 28 23:04:33 <spevack> (1) JonRob recently said "it's about time for beta to come out, maybe we should start thinking about the ReleaseSummary" Feb 28 23:04:40 <spevack> so that's an obvious deliverable each release Feb 28 23:04:44 * gregdek_home has quit (Read error: 104 (Connection reset by peer)) Feb 28 23:04:45 <spevack> that could be given a schedule Feb 28 23:04:53 <spevack> additionally Feb 28 23:05:12 <spevack> the creation of banner ads, the "countdown" ad, etc. so that things can be ready with lots of lead time Feb 28 23:05:22 <spevack> this could include the CD/DVD artwork. Feb 28 23:05:32 <spevack> EOF for now, maybe this will generate other ideas Feb 28 23:05:33 * gregdek_home (n=gdk@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx) has joined #fedora-mktg Feb 28 23:05:39 <kushal> gregdek_gone, wb Feb 28 23:05:40 <JonRob> spevack: +1 on countdown ad etc being scheduled Feb 28 23:05:46 <joadams> yeah, i think the intent was to create a gantt-chart-like schedule with all major events leading up to the release, with milestone dates, and dependencies noted on the schedule Feb 28 23:05:49 <JonRob> but not so sure about cd/dvd artwork Feb 28 23:05:57 <gregdek_home> Sigh. Feb 28 23:06:00 <JonRob> art team haven't finalised release artwork yet Feb 28 23:06:05 <spevack> gregdek_home: should i re-post what i said for you? Feb 28 23:06:11 <gregdek_home> Yes, please. Feb 28 23:06:12 <tw2113> art team is still hammering out the official theme Feb 28 23:06:14 <spevack> JonRob: i know they are still working on the artwork. Feb 28 23:06:21 <kushal> <spevack> that could be given a schedule Feb 28 23:06:21 <kushal> <spevack> additionally Feb 28 23:06:21 <kushal> <spevack> the creation of banner ads, the "countdown" ad, etc. so that things can be ready with lots of lead time Feb 28 23:06:21 <kushal> <spevack> this could include the CD/DVD artwork. Feb 28 23:06:21 <kushal> <spevack> EOF for now, maybe this will generate other ideas Feb 28 23:06:30 <EvilBob> poelcat has done an awesome job with other schedules Feb 28 23:06:33 <gregdek_home> Are we talking about a more generic "what happens during each release" schedule, or a schedule specific to F9? Feb 28 23:06:34 * poelcat notes we have an "art schedule" in TaskJuggler Feb 28 23:06:46 <spevack> gregdek_home: i was suggesting that the ReleaseSummary is a marketing task that happens each release Feb 28 23:06:53 <gregdek_home> Ah, ok. Feb 28 23:06:58 <spevack> and that the planning of a rough draft, candidate, final draft of that maps really well to the release Schedule Feb 28 23:07:10 * Karlik|nb (n=Karlik@fedora/Karlik) has joined #fedora-mktg Feb 28 23:07:11 <EvilBob> spevack: and it needs to be coordinated with the docs group Feb 28 23:07:11 <spevack> ie: once Feature freeze hits, you can start writing about the new features Feb 28 23:07:23 <gregdek_home> poelcat: If you were running this project, how would you track milestones? Feb 28 23:07:43 <poelcat> not sure what you mean Feb 28 23:07:53 <poelcat> look at today() and compare to the schedule? Feb 28 23:07:56 <poelcat> http://poelstra.fedorapeople.org/schedules/f-9/f-9-art-tasks.html Feb 28 23:08:00 <gregdek_home> What mechanisms do you use to keep other subprojects inline? Feb 28 23:08:13 <poelcat> all I need are "marketing tasks" and I can create a separate schedule Feb 28 23:08:29 <gregdek_home> Ah, ok. Feb 28 23:08:35 <poelcat> gregdek_home: nothing fancy right now Feb 28 23:08:51 <gregdek_home> And how does the art team keep themselves on track? Do they revisit that schedule every week or two? Feb 28 23:09:01 <kushal> gregdek_gone, yes Feb 28 23:09:16 <poelcat> gregdek_home: note the art schdule has mkting deliverables Feb 28 23:09:22 <kushal> gregdek_gone, they are planning to have a new round before final Feb 28 23:09:45 <poelcat> and if we have a mkting based schedule we can dependency link to the art tasks Feb 28 23:09:48 <gregdek_home> How do items get added to that schedule? poelcat, do you manage that? Feb 28 23:09:57 <poelcat> yes Feb 28 23:10:19 <mether> gregdek_home: yes Feb 28 23:10:21 <kushal> gregdek_gone, it is "some extra time" with round 3 actually Feb 28 23:10:42 <mether> well the current art team plans seems to be to target RC instead of beta release Feb 28 23:11:31 <gregdek_home> poelcat: So I'm looking at that schedule, and I don't see owners. Where is that tracked? Feb 28 23:12:04 <poelcat> gregdek_home: owners are not tracked at this time Feb 28 23:12:16 <gregdek_home> OK. Feb 28 23:12:22 <spevack> from a timeline perspective, i think the art schedule looks really good. Gets everything done with a lot of lead time. Feb 28 23:12:36 <gregdek_home> So here's my take... Feb 28 23:12:43 <gregdek_home> ...and other folks can tell me what they think. Feb 28 23:13:08 <poelcat> gregdek_home: the first scheduling iteration was wikis; this the .2, but assigning resources (people/accountable parties) woul be .3 Feb 28 23:13:15 * red_alert (n=ill@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx) has joined #fedora-mktg Feb 28 23:13:44 <gregdek_home> I don't want to start with schedule, because I don't think we've done "Fedora marketing" enough to "get it" quite yet. I want to start with "Tasks" tracked on the wiki, with regular meetings, and see where we end up at. Feb 28 23:14:00 <poelcat> fair enough Feb 28 23:14:29 <gregdek_home> Art has been though this iteration a few times, so hopefully we can get there. Feb 28 23:14:31 <spevack> gregdek_home: +1. I like the idea of having a set of defined tasks that we know will always happen, with owners. Some of those tasks repeat each release (the ReleaseSummary) and others are one-off. Feb 28 23:14:38 <spevack> by the way Feb 28 23:14:43 <spevack> if anyone quesitons the value of the release summary Feb 28 23:15:00 <spevack> every time I have done the "we've released Fedora, now Max (and soon Paul F.) gives the press interviews Feb 28 23:15:05 <spevack> that release summary is INCREDIBLE Feb 28 23:15:13 <gregdek_home> :) Feb 28 23:15:22 * gregdek_home knocks "schedule" out of the wiki for now. Feb 28 23:15:25 <gregdek_home> Moving on! Feb 28 23:15:34 <spevack> and it's in the top 5 pages viewed in all of *.fedoraproject.org Feb 28 23:15:35 * Bonaparte (n=bonapart@xxxxxxxxxxxxx) has left #fedora-mktg ("Leaving") Feb 28 23:15:44 <gregdek_home> Next item: Marketing Plan! Feb 28 23:15:51 <gregdek_home> joadams: Tell us what's up! Feb 28 23:16:15 <joadams> ok, i've gone out and looked at a bunch of marketing plans ... Feb 28 23:16:23 <joadams> ... both real ones and templates Feb 28 23:16:42 <joadams> and i've pulled together a template "skeleton" that i think covers the major areas we'd want to cover for Fedora Feb 28 23:16:59 <joadams> haven't been able to post it to the wiki yet (sorry), but i emailed a PDF to the list this morning Feb 28 23:17:15 <joadams> the thinking was that we'd put it out there, and team members could claim ownership of parts / sections Feb 28 23:17:23 <joadams> with a deadline for completion, of course Feb 28 23:17:30 * gregdek_home nods. Feb 28 23:17:31 <mether> joadams: I looked at it and I could fill in atleast a few sections Feb 28 23:17:44 <gregdek_home> Does it make sense to put this document (a) on wiki, or (b) on gobby? Thoughts? Feb 28 23:18:25 <EvilBob> I do not see this pdf in my mail box Feb 28 23:18:58 <joadams> it's in a "re:" message to greg's "CONFIRMED" message Feb 28 23:19:08 * EvilBob found it now Feb 28 23:19:20 <mether> gregdek_home: gobby is probably a good idea Feb 28 23:19:22 * mpalej (n=mpalej@nat/redhat/x-8ce5e4d203d21ff7) has joined #fedora-mktg Feb 28 23:19:23 <gregdek_home> joadams: So I understand the goal. The goal is for all of us to answer the key questions in this plan, like "who's our audience?" and then proceed to the actual deliverables... right? Feb 28 23:19:55 <joadams> yes ... taking the time to articulate the items in this plan should get everyone in alignment and "grease the wheels" for all downstream activity Feb 28 23:20:25 <joadams> though i don't want to underestimate what it will take to get to agreement on more subjective items like "who is the target", "what should our main marketing messages be", etc. Feb 28 23:20:42 <gregdek_home> Which makes it pretty much the most important activity we have, and the one that will create the most (argument | energy | friction | name-calling). :) Feb 28 23:20:55 <joadams> i assume (?) that some of these items will be up for debate Feb 28 23:21:02 <kanarip> not if it were up to me greg ;-) Feb 28 23:21:02 <gregdek_home> I should hope! Feb 28 23:21:07 <gregdek_home> Heh. Feb 28 23:21:22 <gregdek_home> OK, so this is why I think this needs to be on wiki quickly. Feb 28 23:21:33 * bpepple|lt (n=bpepple|@rrcs-70-61-160-147.central.biz.rr.com) has joined #fedora-mktg Feb 28 23:21:43 <gregdek_home> I would say gobby, but I'm not sure everyone's up to speed on it yet. Feb 28 23:21:57 <gregdek_home> mether: Do you need a fedora account to use gobby? Feb 28 23:22:03 <mether> gregdek_home: yes Feb 28 23:22:08 <JonRob> gregdek_home: it looks like it's already there? Feb 28 23:22:12 <gregdek_home> Really? Feb 28 23:22:13 <spevack> JonRob: link? Feb 28 23:22:17 <JonRob> http://fedoraproject.org/wiki/Marketing/MarketingPlan Feb 28 23:22:31 <JonRob> i haven't checked carefully Feb 28 23:22:35 <gregdek_home> Brilliant! Feb 28 23:22:37 <JonRob> but the content looks more or less the same Feb 28 23:22:38 <spevack> certainly looks like a skeleton to me Feb 28 23:22:42 <gregdek_home> Whoever did that gets a gold star! Feb 28 23:22:46 <JonRob> needs wikifying though Feb 28 23:22:55 <JonRob> proper sections/contents etc Feb 28 23:22:58 <gregdek_home> Ah, it was quaid, maybe. Feb 28 23:22:59 <mether> gregdek_home: karsten wade Feb 28 23:23:09 <EvilBob> Karsten must not be sick enough Feb 28 23:23:14 <gregdek_home> Where is he, anyway? Oh well. I'll give him a big kiss when I see him. Feb 28 23:23:21 <gregdek_home> OK, so there's the skeleton! Feb 28 23:23:22 <EvilBob> gregdek_home: he is ill Feb 28 23:23:26 <gregdek_home> :( Feb 28 23:23:31 <gregdek_home> Well, scratch that kiss idea, then. Feb 28 23:23:36 <EvilBob> +1 Feb 28 23:23:47 <gregdek_home> joadams: Does that URL look good to you? Feb 28 23:24:03 <gregdek_home> And then, how do we proceed? Do we all want to edit the wiki and add comments? Feb 28 23:24:15 <joadams> yes ... i sent this doc to karsten a few weeks ago, and it looks like he transferred it all over as-is Feb 28 23:24:36 * gregdek_home goes to update tasks list, one moment... Feb 28 23:24:58 <JonRob> i'm working on wikifying it this minute if people are happy for that? Feb 28 23:25:02 <JonRob> proper sections etc Feb 28 23:25:37 <joadams> my question was, do you think that people will need a little blurb or explanation of what should go in each section, or is it pretty self-explanatory? Feb 28 23:25:40 <tw2113> i figure, at least it's there Feb 28 23:26:03 <JonRob> joadams: some bits are less so than others Feb 28 23:26:06 <gregdek_home> JonRob: You go, thanks. Feb 28 23:26:12 * gregdek_home hrms. Feb 28 23:26:16 * rharrison (n=rharriso@nat/cisco/x-abe73383b17ca176) has joined #fedora-mktg Feb 28 23:26:36 <gregdek_home> Every one of these subsections could lead to pretty in-depth discussion. Feb 28 23:26:41 <gregdek_home> Thinking of the right way to manage that. Feb 28 23:27:05 <mether> gregdek_home: what would be great is the software that FSF used to manage GPLv3 Feb 28 23:27:11 <mether> gregdek_home: it is called stet Feb 28 23:27:31 <mether> http://en.wikipedia.org/wiki/Stet_(software) Feb 28 23:27:54 * gregdek_home hrms. Feb 28 23:28:17 <gregdek_home> OK, so. Feb 28 23:28:19 <EvilBob> gregdek_home: on the wiki we can create sub pages and include them in a final (complete) doc Feb 28 23:28:29 <gregdek_home> Yeah, maybe. Feb 28 23:28:43 <EvilBob> the same way we do the release notes beats Feb 28 23:28:47 <gregdek_home> joadams: What are the critical path questions, as you see them? Feb 28 23:29:03 <gregdek_home> Which of these questions do we need to be answering first? Should we just work top-down? Feb 28 23:29:10 <joadams> by that, do you mean the most important sections to complete? Feb 28 23:29:14 <gregdek_home> joadams: Yes. Feb 28 23:29:31 <joadams> no, i wouldn't recommend top-down ... some of the later sections are important too Feb 28 23:30:39 <joadams> gut feeling: target audience (customer) is most important, brand positioning second, marketing messages third, strategies & tactics #4 Feb 28 23:30:55 <joadams> that seems the critical path to me Feb 28 23:31:16 <joadams> with a logical train of thought Feb 28 23:31:18 <mether> what is brand positioning. I think I need a explanation of what some of these things mean Feb 28 23:31:21 <joadams> the other pieces can fill in Feb 28 23:31:40 <joadams> brand positioning is what you stand for ... what you want the brand to represent in the hearts and minds of your target audience(s) Feb 28 23:32:03 <joadams> how are you different? unique vs. competition? what do you "own"? Feb 28 23:32:17 <mether> ok and marketing messages is figuring out how to convey the information to others? Feb 28 23:32:18 <JonRob> seems like that's strongly related to target audience to me? Feb 28 23:33:04 <EvilBob> freedom, backroom deals, I mean openness and transparency Feb 28 23:33:08 <joadams> exactly ... positioning is internal and strategic ... messages are the translation into external communications / campaigns / messages for external audiences Feb 28 23:33:32 <joadams> everything should stem from the definition of your customer / target audience(s) Feb 28 23:33:35 <kanarip> brand positioning is what you think you need to do to get anyone's gut feeling to be the feeling you want them to have, right? Feb 28 23:34:16 <joadams> brand positioning is an articulation of who you are and what you aspire to be ... in the customer's mind (not your own) Feb 28 23:34:30 <kanarip> right Feb 28 23:34:47 <mether> i see a template. can we get an example? Feb 28 23:34:52 <jmbuser> customer perception Feb 28 23:34:56 <mether> of a full document Feb 28 23:35:04 <mether> with all the sections filled in Feb 28 23:35:10 <mether> hypothetical or real Feb 28 23:35:30 <joadams> i can find some good examples of each section, but since i pieced this together, i don't know that there is a single plan that covers all of these sections Feb 28 23:35:46 <mether> ah ok. then examples would be good too Feb 28 23:35:50 <joadams> i'll take that as a follow-up Feb 28 23:36:24 <mether> now do we figure this all out between a few people or do we start a flame fest in fedora devel list? Feb 28 23:36:40 <JonRob> i don't think we have much choice but to start a flame fest Feb 28 23:36:43 <joadams> that's the $100,000 question : ) Feb 28 23:36:57 <JonRob> or at least an open call to everyone to let them know what's going to go down on say f-mktg-list Feb 28 23:37:17 <mether> that would be a first step before we go down the fedora-devel drain Feb 28 23:37:35 <mether> i think a open question to fedora-devel is inviting trouble Feb 28 23:37:58 <mether> esp since our fedora weekly news devel beats guy is not on the scene Feb 28 23:38:33 <mether> anything else we need to discuss? Feb 28 23:38:47 * poelcat thinks we need 'superdelegates' to decide Feb 28 23:38:51 <poelcat> ;-) Feb 28 23:38:57 <gregdek_home> I think we'll have limited resources, and I don't know how much time we'll have for this whole plan... Feb 28 23:39:00 <gregdek_home> Also, I'm not sure how rewarding a piecemeal approach will be here. Feb 28 23:39:12 * gregdek_home is fretting. Feb 28 23:39:16 <gregdek_home> So here's my question. Feb 28 23:39:22 <gregdek_home> Do we need to complete this whole marketing plan before F9, or is it something that we expect to make incremental progress on over time? Because it looks like we're working on pieces of this Big Plan in parallel. Feb 28 23:39:27 <gregdek_home> Whoa, lag. Feb 28 23:39:29 <gregdek_home> Hello? Feb 28 23:39:50 <spevack> hi :) Feb 28 23:39:50 <EvilBob> Hi gregdek_home Feb 28 23:39:56 <jmbuser> gregdek_nome: hi Feb 28 23:39:59 <gregdek_home> Gah! Feb 28 23:40:01 * gregdek_home reads up/ Feb 28 23:40:02 <spevack> my view: this is something we can make incremental progress on Feb 28 23:40:06 <mether> before Fedora 9 as a goal Feb 28 23:40:07 <poelcat> I think we need *something* for F9 Feb 28 23:40:15 <gregdek_home> Right. Feb 28 23:40:26 <gregdek_home> That was the question I was asking to no one while I was disconnected. Feb 28 23:40:30 <joadams> i agree ... if we want a coordinated marketing effort for F9, there needs to be a plan Feb 28 23:40:31 <JonRob> i think we're a long way along with F9 aleady Feb 28 23:40:39 <poelcat> or mostly done for F9 so F10 is in sync w/ "the plan" Feb 28 23:40:49 <JonRob> i'm +1 on the latter Feb 28 23:40:51 <EvilBob> poelcat: +1 Feb 28 23:40:54 <spevack> so stickster_mtg will be a *major* player in the Public Conversations about F9. Feb 28 23:41:02 <spevack> how do we get him involved in a way that doesn't add to his burdens? Feb 28 23:41:07 <joadams> ideally, this would be revisited either each year or with each release Feb 28 23:41:09 <spevack> in other words Feb 28 23:41:20 <spevack> how do we make sure that the things Paul is saying to the press map with the things we are saying in our blogs, etc. Feb 28 23:41:35 <JonRob> seems to me the release summary is the way to go with that? Feb 28 23:41:40 <spevack> to me, *that* is a major part of Fedora 9 go to market planning Feb 28 23:41:44 <kushal> spevack, common doc for both Feb 28 23:41:44 <jmbuser> FWN helps Feb 28 23:41:46 <spevack> JonRob: i agree. Feb 28 23:41:59 <spevack> but it's more than that Feb 28 23:42:03 <spevack> and that's how it ties back to this topic Feb 28 23:42:09 <spevack> the release summary is specific to this release Feb 28 23:42:12 <spevack> obviously Feb 28 23:42:14 <JonRob> yeah Feb 28 23:42:18 <spevack> but the way you select things from the release summary Feb 28 23:42:27 <spevack> and present them in the terms of "a user of type $FOO" Feb 28 23:42:35 <spevack> is part of the "who is our audience" question Feb 28 23:42:40 <JonRob> ah i c Feb 28 23:42:44 <spevack> am i just blathering? Feb 28 23:42:49 <spevack> or does that resonate with folks? Feb 28 23:42:56 <gregdek_home> Here's my question. How does the Big Marketing Plan document -- which is strategic, and should theoretically drive all discussion, and will take a while to nail -- match up with the tactical questions? Feb 28 23:43:05 <spevack> gregdek_home: exactly what i am trying to say Feb 28 23:43:09 <gregdek_home> Heh. Feb 28 23:43:15 <gregdek_home> So here's my take. Feb 28 23:43:24 <gregdek_home> The strategic document will Take A While. Feb 28 23:43:36 <gregdek_home> The tactical stuff can move in parallel, and it won't always be perfect. Feb 28 23:43:57 <JonRob> gregdek_home: definitely - i think this is the approach that has natually developed in the past weeks too Feb 28 23:44:01 <gregdek_home> Maybe we should commit to iterating over pieces of The Big Plan every week. Feb 28 23:44:09 <gregdek_home> But keep other work moving as well. Feb 28 23:44:15 <gregdek_home> And match them up as best we can. Feb 28 23:44:19 <gregdek_home> Does that make sense? Feb 28 23:44:35 <jmbuser> gregdek_home: +1 Feb 28 23:44:39 <EvilBob> we are just getting back in the swing of things, I don't see how we can target F9 for everything this late in the game Feb 28 23:45:00 <joadams> i don't think we should be too intimidated -- normally, i've seen marketing managers put together a marketing plan in a matter of 3-4 weeks ... with a divide-and-conquer approach, we should gain some efficiencies (which could be negated by the community edit / debate effect) Feb 28 23:45:12 <EvilBob> do what we can now and create a foundation for F10 Feb 28 23:45:19 * gregdek_home nods. Feb 28 23:45:20 <gregdek_home> So. Feb 28 23:45:43 <gregdek_home> Let's pick some pieces of the plan and assign owners? Feb 28 23:46:27 <gregdek_home> JonRob: Are you editing the wiki for the MarketingPlan page? Feb 28 23:46:35 <JonRob> gregdek_home: done Feb 28 23:47:08 <gregdek_home> Do people actually *want* to own pieces of this plan? :) Feb 28 23:47:29 <spevack> i'm happy to own something Feb 28 23:47:33 <joadams> same here Feb 28 23:47:34 <kanarip> so am i Feb 28 23:47:41 <JonRob> +1 here Feb 28 23:47:51 <gregdek_home> joadams: I rely upon you to identify the chunks we should attack first. Feb 28 23:48:03 <Donnell> i am new but i am available to do what needs to be done Feb 28 23:48:20 <mether> Donnell: would you introduce yourself? Feb 28 23:48:27 <jmbuser> I can help to some degree, especially wiki stuff Feb 28 23:48:49 <joadams> greg, you may have missed my earlier post b/c of your lag: "gut feeling: target audience (customer) is most important, brand positioning second, marketing messages third, strategies & tactics #4" Feb 28 23:48:59 <gregdek_home> Ah, ok. Feb 28 23:49:07 * gregdek_home looks at wiki. Feb 28 23:49:12 <joadams> <joadams> the other pieces can fill in Feb 28 23:49:46 <gregdek_home> 1.1.1.2 -- Target Audience. Who owns it? Feb 28 23:49:55 <JonRob> who's brave!? Feb 28 23:50:00 <mether> I will Feb 28 23:50:11 <gregdek_home> 1.1.1.2 -- Target Audience -- mether! Feb 28 23:50:14 <gregdek_home> Next: Feb 28 23:50:35 <gregdek_home> 1.1.2 -- Brand Positioning. Who wants it? Feb 28 23:50:45 <spevack> gregdek_home: can you define brand positioning for everyone briefly? Feb 28 23:50:51 <spevack> or joadams Feb 28 23:50:56 <gregdek_home> 1. MISSION Feb 28 23:50:56 <gregdek_home> 2. POINTS OF DIFFERENCE Feb 28 23:50:56 <gregdek_home> 3. POINTS OF PARITY Feb 28 23:50:56 <gregdek_home> 4. CORE BRAND ESSENCE Feb 28 23:50:56 <gregdek_home> 5. BRAND PERSONALITY Feb 28 23:51:07 <mether> spevack: he did already. Feb 28 23:51:15 * spevack must not have been paying attention Feb 28 23:51:34 <joadams> i can definitely take that one ... willing to work with others, if anyone is interested Feb 28 23:51:34 <gregdek_home> Maybe I should take that one. Feb 28 23:51:51 <gregdek_home> joadams: I'll own it and ask for your input? Feb 28 23:51:56 <joadams> sounds good Feb 28 23:52:02 <mether> spevack: http://paste.ausil.us/294 Feb 28 23:52:06 <gregdek_home> 1.1.2 -- Brand Positioning -- gregdek! Feb 28 23:52:10 <gregdek_home> Next: Feb 28 23:52:18 <Donnell> Brand new to the Project, got involved within the last week, my background is intelligence so my interest in Fedora started with my learning SeLinux. Past few years I have been a marketing consultant and i am going back to school once again for computer science Feb 28 23:52:32 <spevack> Donnell: good to meet you Feb 28 23:52:33 <gregdek_home> Donnell: Nice. :) Feb 28 23:52:47 <Donnell> Thank you, i am happy to be here Feb 28 23:52:49 <jmbuser> Donnell:Welcome Feb 28 23:52:54 * stickster_mtg is now known as stickster Feb 28 23:52:55 <JonRob> Donnell: looking forward to working with you :) Feb 28 23:53:01 <gregdek_home> 1.1.3 -- Key Marketing Messages. Feb 28 23:53:03 <gregdek_home> Who wants it? Feb 28 23:53:26 * spevack is willin to take it Feb 28 23:53:47 <gregdek_home> 1.1.3 -- Key Marketing Messages -- spevack! Feb 28 23:53:49 <spevack> or to consult with someone else, if they want to be the "owner" but want help Feb 28 23:53:59 <spevack> too late, it's mine!!! mwahahaha Feb 28 23:54:04 <JonRob> heh Feb 28 23:54:05 <gregdek_home> :) Feb 28 23:54:09 <kanarip> uh oh Feb 28 23:54:20 <tw2113> i'm just an observer right now still Feb 28 23:54:29 <JonRob> oo, could i suggest as well (maybe obvious but...) people who are interested subscribe to the page Feb 28 23:54:33 <JonRob> watch changes Feb 28 23:54:33 * spevack always wondered when he'd get some power 'round these parts :) Feb 28 23:54:36 <JonRob> and then we discuss things on the list Feb 28 23:54:38 <gregdek_home> I expect all of these to have conversations on the lists. :) Feb 28 23:55:14 <gregdek_home> 1.1.4 -- Strategies and Tactics. A big one and a fun one. :) Who wants it? Feb 28 23:55:27 * spevack nominates jonrob and kanarip Feb 28 23:55:31 <joadams> this is where we really need to link in with the RH PR team, who has offered to help on tactical items Feb 28 23:55:31 <spevack> if they have time/desire Feb 28 23:55:43 <JonRob> count me in Feb 28 23:55:47 <kanarip> i'm up for it Feb 28 23:55:56 <spevack> with me helping Feb 28 23:55:59 <JonRob> holidays are coming up so i need something to keep me busy! Feb 28 23:56:00 <Donnell> I have been reading some materials to get caught up, if ya'll can recommend some talking points or archived discussions i can get caught up in about 1 day and take on an initiative either as owner or just to help... Feb 28 23:56:11 <gregdek_home> 1.1.4 -- Strategies and Tactics -- JonRob and Kanarip! Feb 28 23:56:21 <spevack> Donnell: after this meeting, you're going to want to get yourself on fedora-marketing-list, and just dive in Feb 28 23:56:34 <Donnell> i will do that Feb 28 23:56:40 <spevack> Donnell: http://fedoraproject.org/wiki/Objectives is a decent 1 page overview Feb 28 23:57:00 <spevack> JonRob, kanarip: i'm happy to help you out Feb 28 23:57:05 <kanarip> i know ;-) Feb 28 23:57:28 <JonRob> spevack: thanks -it's appreciated! btw...if Red Hat PR are willing to help with these bits maybe some one could put us in touch sometime? Feb 28 23:57:37 <gregdek_home> OK, so we're already at an hour. Feb 28 23:57:50 * striker57 (n=striker5@xxxxxxxxxxxxx) has joined #fedora-mktg Feb 28 23:57:52 <spevack> JonRob: that's what i'm here for Feb 28 23:57:57 <JonRob> awesome :) Feb 28 23:58:01 <JonRob> my hero! Feb 28 23:58:15 <gregdek_home> We've got a bunch of stuff we didn't get to yet. I'm happy to keep going if people are willing. Feb 28 23:58:19 <spevack> actually, seeing as you're the *volunteer*, you are in fact my hero :) Feb 28 23:58:40 <spevack> gregdek_home: let's go 10 more mins and see what we can do Feb 28 23:58:51 <spevack> since we have folks here Feb 28 23:58:58 <JonRob> gregdek_home: yes, i'd really like to get to the open items on news.fp.o and the releases notes/summary for beta Feb 28 23:59:13 <gregdek_home> OK. Feb 28 23:59:20 <gregdek_home> Moving on: Feb 28 23:59:23 <gregdek_home> Next item: Feb 28 23:59:38 <gregdek_home> *Messaging Guide. Feb 29 00:00:09 <gregdek_home> Seems to me that this might fall out of the work we're doing on the Big Plan... Feb 29 00:00:14 <joadams> ok, so i'm not really sure what this is ... and didn't note it as an action item at the last meeting, so don't know how my name got on there ... but it seems to be something coming out of the most recent FUDCon Feb 29 00:00:28 * spevack thinks they are pretty similar Feb 29 00:00:29 <joadams> greg, i agree ... this should be covered in the marketing plan Feb 29 00:00:32 <gregdek_home> Yeah. Feb 29 00:00:43 <gregdek_home> Then I'm gonna put a bullet in this item. Any objection? Feb 29 00:00:54 <joadams> specifically spevack's marketing messages section Feb 29 00:01:00 <spevack> how lucky! Feb 29 00:01:06 <gregdek_home> :) Feb 29 00:01:16 * gregdek_home kills that task. Feb 29 00:01:19 <gregdek_home> Moving on: Feb 29 00:01:29 <gregdek_home> * Brand Position. Feb 29 00:01:35 <gregdek_home> Also seems like it's included in our Marketing Plan. Feb 29 00:01:42 <joadams> yup, the part that you own :) Feb 29 00:01:49 <gregdek_home> :) Feb 29 00:01:56 <spevack> we're so good at getting rid of action items Feb 29 00:01:56 * gregdek_home puts a bullet in that item too. Feb 29 00:01:58 <gregdek_home> YEAH! Feb 29 00:02:07 <gregdek_home> This is all just more sensible reorganizing. Feb 29 00:02:12 <spevack> gregdek_home: add an action item of "Fedora 7 release plan" Feb 29 00:02:16 <spevack> so we can just power through it! Feb 29 00:02:23 * tw2113 has quit ("Hi, I'm a quit message virus. Please replace your old line with this line and help me take over the world of IRC.") Feb 29 00:02:27 <gregdek_home> spevack: I will kill you. Feb 29 00:02:31 <gregdek_home> Moving on! Feb 29 00:02:41 <gregdek_home> "Leader of IRC Chats." Feb 29 00:02:47 <gregdek_home> Does anyone even know what this item is? Feb 29 00:03:11 <JonRob> i think choke was unsure of how best to lead things Feb 29 00:03:14 <spevack> i think it's "who does what you are doing right now each time" Feb 29 00:03:18 <gregdek_home> Yes. Feb 29 00:03:19 <joadams> yup Feb 29 00:03:21 <JonRob> so quaid volunteered to help him get the ropes Feb 29 00:03:34 <gregdek_home> Well, that would be me, then, since choke is choking on other work. :) Feb 29 00:03:39 * gregdek_home kills that item too. BOOYAH! Feb 29 00:03:50 <gregdek_home> Moving on: Feb 29 00:03:55 <gregdek_home> * WIki tutorial! Feb 29 00:04:04 <spevack> I did one for some of the folks in raleigh Feb 29 00:04:09 <gregdek_home> Did it take? Feb 29 00:04:12 <spevack> got like 3 people signed up with their fedora accounts Feb 29 00:04:13 <gregdek_home> Did everyone get accounts? Feb 29 00:04:14 <spevack> didn't really take Feb 29 00:04:17 <gregdek_home> Heh. Feb 29 00:04:26 <gregdek_home> Shall we do it again this week? Feb 29 00:04:34 <spevack> i should do another, but there has been much more important stuff to do. Feb 29 00:04:36 <ianweller> hi, whats up Feb 29 00:04:37 <spevack> probably *next* week Feb 29 00:04:46 <gregdek_home> Hi ian. Welcome. Feb 29 00:04:57 <gregdek_home> spevack: Shall I leave that on you, then? Feb 29 00:05:00 * ianweller reads some backlog for context Feb 29 00:05:01 <spevack> sure Feb 29 00:05:14 <kanarip> pull the plug on all coffee machines until everyone signs up Feb 29 00:05:37 <gregdek_home> kanarip: That's illegal, I think. :) Feb 29 00:05:43 <kanarip> lol, is it? Feb 29 00:05:47 <spevack> gregdek_home: you are "killing" all these action items. are you promoting a culture of violence? Feb 29 00:05:52 <EvilBob> the coffee in Raleigh sucks, no one drinks it any how... Feb 29 00:05:52 <gregdek_home> kanarip: Sarbanes/Oxley! Feb 29 00:05:54 <rharrison> might be a touch counter productive as well Feb 29 00:06:02 <gregdek_home> Oh, while I've got folks: Feb 29 00:06:08 <gregdek_home> Is next week too soon for a follow-up meeting? Feb 29 00:06:18 <ianweller> gregdek_home: where are the action items we're looking at Feb 29 00:06:24 <kanarip> gregdek_home, cancel the contract with the refilling/maintenance company maybe? Feb 29 00:06:26 <rharrison> http://fedoraproject.org/wiki/Marketing/Tasks Feb 29 00:06:31 <ianweller> thx Feb 29 00:06:31 <EvilBob> gregdek_home: is May to soon for the next Fedora Release? Feb 29 00:06:43 <gregdek_home> EvilBob: that's not helpful. :) Feb 29 00:07:05 <gregdek_home> Are people here willing to meet again next week, is the question I'm asking. :) Feb 29 00:07:06 <EvilBob> gregdek_home: my answer is "No next week will be perfect" Feb 29 00:07:13 <spevack> next week is good Feb 29 00:07:16 <spevack> keep things moving Feb 29 00:07:18 <JonRob> +1 Feb 29 00:07:20 <jmbuser> +1 Feb 29 00:07:21 <kanarip> +1 Feb 29 00:07:22 <EvilBob> we do not have a LOT of time Feb 29 00:07:29 <gregdek_home> OK. Is this time good for everyone? Feb 29 00:07:29 <spevack> even if only 75% of stuff makes progress, it's all good Feb 29 00:07:46 <joadams> yup Feb 29 00:07:47 <jmbuser> +1 on time Feb 29 00:07:53 <gregdek_home> Okey doke. Feb 29 00:07:55 <EvilBob> +1 on time Feb 29 00:07:55 <mether> not very. it is 3 AM here but I guess I can manage Feb 29 00:08:04 <ianweller> time as in around now? Feb 29 00:08:04 * pingou has quit ("Parti :-)") Feb 29 00:08:09 * pingou (n=Pingou@fedora/pingou) has joined #fedora-mktg Feb 29 00:08:21 <EvilBob> ianweller: 2000UTC Feb 29 00:08:48 <gregdek_home> OK... Feb 29 00:08:50 <gregdek_home> Moving on: Feb 29 00:09:18 <gregdek_home> Registering IRC nicks? I think we've got that covered, don't we? Feb 29 00:09:54 <gregdek_home> I'm gonna say we have that covered. Feb 29 00:10:06 <gregdek_home> Moving on: Feb 29 00:10:09 <EvilBob> http://freenode.net/faq.shtml#userregistration Feb 29 00:10:23 <gregdek_home> * Events planning! Feb 29 00:10:50 <gregdek_home> This seems like a Whole 'Nother Meeting to me. Feb 29 00:11:09 <JonRob> totally agree Feb 29 00:11:20 <kanarip> maybe it's supposed to say; marketing events planning? Feb 29 00:11:28 <kanarip> erhm Feb 29 00:11:28 <gregdek_home> Unclear. Feb 29 00:11:41 <kanarip> "marketing of events" planning Feb 29 00:11:43 <rharrison> or strategy / framework for planning events Feb 29 00:11:48 <gregdek_home> You know what? Feb 29 00:11:54 <kanarip> rharrison, yes ;-) Feb 29 00:12:00 <rharrison> could just be FUDCon 10 Feb 29 00:12:23 <gregdek_home> This is one of those areas of Ambassador overlap. Feb 29 00:12:28 <spevack> gregdek_home: if I may: Feb 29 00:12:33 <gregdek_home> Which is historically a tough question... Feb 29 00:12:37 <gregdek_home> spevack: go ahead... Feb 29 00:13:15 <spevack> to the same extent that you are moving Fedora Marketing along down this task list, I have been doing the same kind of thing in Ambassadors/FAMSCO land. So I think that you will see progress on this sort of stuff coming from that "section" of Fedora Marketing. Feb 29 00:13:35 <jmbuser> +1 Feb 29 00:14:08 <gregdek_home> OK. Feb 29 00:14:20 <gregdek_home> So then I can close this "assigned to Famsco"? Feb 29 00:14:25 <spevack> yeah. Feb 29 00:14:34 <gregdek_home> OK. Feb 29 00:14:36 <gregdek_home> Done. :) Feb 29 00:14:59 <jmbuser> I'll take it Feb 29 00:15:17 <gregdek_home> jmbuser: I just killed it. Feb 29 00:15:25 <gregdek_home> Since famsco is already working on this stuff. Feb 29 00:15:32 <gregdek_home> And it's basically their entire reason for being. :) Feb 29 00:15:36 <gregdek_home> Moving on: Feb 29 00:15:40 <jmbuser> I'm member of famsco, so same diffeence :-) Feb 29 00:15:50 <gregdek_home> * Beta release overview! :) Feb 29 00:15:52 <spevack> we have a famsco meeting tomorrow. Feb 29 00:16:00 <gregdek_home> (I'm skipping ahead for jonrob's benefit.) Feb 29 00:16:07 <spevack> we're going to talk about a lot of these events/budget type things Feb 29 00:16:11 <spevack> and general organizational planning Feb 29 00:16:35 <gregdek_home> Comments on Beta Release Overview? Feb 29 00:16:44 <JonRob> gregdek_home: thanks - this is appreciated! Feb 29 00:17:11 <JonRob> what style of text are we heading in with the release overview? Feb 29 00:17:17 <JonRob> we're trying to do everything on a single page this time Feb 29 00:17:28 <mether> JonRob: for the beta itself? Feb 29 00:17:29 <JonRob> so that's release notes/overview/summary etc in one place Feb 29 00:17:36 <gregdek_home> Do you have a URL for reference? Feb 29 00:17:38 <JonRob> urmm...i believe that was the plan? Feb 29 00:17:43 <mether> or is this a draft for the final overview? Feb 29 00:18:19 <mether> i wasnt sure. Alpha/beta or the first two test releases traditionally has been just one page summaries Feb 29 00:18:23 <JonRob> gregdek_home: it's in the archives of f-m-l somehwere - i'll try dig it out Feb 29 00:18:34 <mether> the release summary has been only for the final release Feb 29 00:18:40 <JonRob> mether: my thinking was that a) Feb 29 00:19:12 <spevack> JonRob: I thought that the release overview was a great idea... just something kind of short... compared to the longer Release Summary that comes with GOLD Feb 29 00:19:33 <spevack> if i understand correctly, that's the general plan, right? Feb 29 00:19:35 <JonRob> woah, well this is where i'm having problems and getting confused Feb 29 00:19:40 <JonRob> and need input Feb 29 00:20:05 <JonRob> is it ok if i find the message i sent following conversation with quaid? Feb 29 00:20:22 <JonRob> might help us make some mroe sense of this Feb 29 00:20:28 <gregdek_home> Sure. Feb 29 00:20:28 <JonRob> (appreicates if people want to move on!) Feb 29 00:20:31 <spevack> sure. whatever we can do to help sort through the confusion, just let us know ;) Feb 29 00:20:34 <gregdek_home> Um... Feb 29 00:20:46 <gregdek_home> How about you find the note and forward to the list with your question? Feb 29 00:20:51 <gregdek_home> And we can answer offline? Feb 29 00:21:46 <JonRob> yeah that sounds fine to me Feb 29 00:21:50 <gregdek_home> Okey doke. Feb 29 00:21:56 <gregdek_home> Back to the agenda: Feb 29 00:22:20 <gregdek_home> * Color palate. rharrison, isn't this kind of an Art Team thing? Feb 29 00:22:31 <rharrison> I think that it is Feb 29 00:22:51 <mether> yeah, skip that. the belongs to the art team Feb 29 00:22:58 <gregdek_home> Are they handling it? Feb 29 00:23:00 <gregdek_home> Actively? Feb 29 00:23:08 <gregdek_home> I don't want to just drop it if we need to hand it off... Feb 29 00:23:15 <rharrison> I posted that question when I proposed it in the list. You suggested that we put it on so it didnt' get lost Feb 29 00:23:28 <rharrison> and we made sure we handed it off. ;-) Feb 29 00:23:32 <gregdek_home> :) Feb 29 00:23:33 <gregdek_home> ok. Feb 29 00:23:37 * gregdek_home scratches it. Feb 29 00:23:53 <gregdek_home> * news.fp.o. Feb 29 00:24:05 <gregdek_home> How's it going? Feb 29 00:24:11 <gregdek_home> JonRob, you working that issue? Feb 29 00:24:30 <mether> he has requested a wordpress instance Feb 29 00:24:36 <mether> infrastructure team needs to handle that Feb 29 00:24:40 * rharrison makes a note to put the basic color pallet details on a page and ping the art group. Feb 29 00:24:53 <JonRob> infra are handling it Feb 29 00:25:15 <JonRob> i believe fchiulli is working on getting us either lyceem or mu installed but having some issues Feb 29 00:25:35 <EvilBob> It is still amazing how far we have come Feb 29 00:25:42 * Karlik|nb has quit ("Leaving") Feb 29 00:26:04 <JonRob> but i'm in touch and will keep chasing it, gently of course :) Feb 29 00:26:06 <gregdek_home> EvilBob: ain't it the truth? :) Feb 29 00:26:22 <gregdek_home> JonRob: Any input you need from us? Do we need to track it here for any reason, or are you on it? Feb 29 00:26:32 <EvilBob> Two years ago you would have been castrated publicly for suggesting mediawiki or wordpress Feb 29 00:26:40 <gregdek_home> And how does this fit with what Thomas Chung has been doing, btw? Feb 29 00:26:58 <JonRob> gregdek_home: i know Thomas has been invovled with this at points Feb 29 00:27:11 <JonRob> and i believe the plan is to put the fwn releases on the news.fp.o Feb 29 00:27:19 <JonRob> but also to use that site for other things Feb 29 00:27:26 <JonRob> i.e more press release style stuff Feb 29 00:27:38 <JonRob> the sort of things press.rh.com have been kind enough to help us with now Feb 29 00:27:44 <gregdek_home> So "news.fp.o" is mostly designed to be press-facing? Feb 29 00:27:47 <JonRob> and we'll also use it for interviews etc Feb 29 00:27:53 <JonRob> press and user Feb 29 00:28:02 <JonRob> the "press releases" we have in mind are informal Feb 29 00:28:06 <JonRob> at least this is how it looks in my head! Feb 29 00:28:31 <JonRob> the sort of "oh my, the ambassadors are awesome and check out their amazing growth!" sort of thing Feb 29 00:28:32 <mether> gregdek_home: my original goal was to post news whenever necessary to compliment the weekly summaries Feb 29 00:28:43 <gregdek_home> Honestly, I'm a little confused about the difference between this and FWN, but I'll leave that to you guys. :) Feb 29 00:28:48 <JonRob> oh mether: sorry if i've blown this up in my head :S Feb 29 00:29:12 <gregdek_home> Anyway, my real question is, do we have a need to track it in these meetings? Seems like the answer is no. Feb 29 00:29:16 <mether> gregdek_home: well I have already informed tchung and he is involved with the idea too. so no worries Feb 29 00:29:36 <mether> i dont think so Feb 29 00:29:40 <gregdek_home> JonRob? Feb 29 00:29:46 <gregdek_home> Do we need to track here? Feb 29 00:30:06 <gregdek_home> (Since your name is actually on the work item...) Feb 29 00:30:08 <JonRob> no i guess not Feb 29 00:30:12 <gregdek_home> Guess not? Feb 29 00:30:16 <JonRob> lol no Feb 29 00:30:19 <gregdek_home> Would you prefer to discuss it here? :) Feb 29 00:30:27 <gregdek_home> Either way. Don't let me talk you out of anything. :) Feb 29 00:30:38 <JonRob> well, i'll drop it back when we have more to report perhpas? Feb 29 00:30:47 <gregdek_home> OK. Feb 29 00:30:53 <JonRob> thinking i need to chat with mether and tchung about uses for this site! Feb 29 00:31:00 * gregdek_home cuts it for now. Feb 29 00:31:19 <gregdek_home> Well, we've tidied up the agenda quite a bit. Feb 29 00:31:39 <gregdek_home> Next week we'll focus on the Big Plan document, and gather together what we learn this week. Yes? Feb 29 00:32:35 <joadams> sounds like a plan Feb 29 00:32:38 <gregdek_home> Seems like we're ready to call the meeting to a close, then. Feb 29 00:32:40 <gregdek_home> Any objections? Feb 29 00:32:46 <JonRob> nope Feb 29 00:33:00 <Donnell> no Feb 29 00:33:02 <gregdek_home> Meeting ends in 5... Feb 29 00:33:07 <gregdek_home> 4... Feb 29 00:33:07 * mthompson has quit (Read error: 110 (Connection timed out)) Feb 29 00:33:11 <gregdek_home> 3... Feb 29 00:33:15 <gregdek_home> 2... Feb 29 00:33:18 <gregdek_home> 1... Feb 29 00:33:21 <gregdek_home> 1/2... Feb 29 00:33:25 <gregdek_home> MARK: meeting close. -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
