Over the last few years, we have noticed a few interesting phenomena. A lot of new technology was developed in the Fedora community and the fedora-marketing community wrote great content about the software. However, the main stream press often did not pick up on the fact and sometimes ended up with the impression that the technology was invented by the first distribution to be loud about it. Worse yet, a while later Fedora (and Red Hat) get labelled "copiers". Not only is this frustrating to the developers who implemented the software, it is also bad for the image of Fedora and, by extension, Red Hat. It does not have to be this way. The fedora-marketing community has great content; the Red Hat marketing department has great channels to get content distributed and is willing to use those for Fedora. I am talking about things like press releases, the press.redhat.com blog, Red Hat Magazine (already used by Fedora?) and personal contact with journalists. In order for Fedora to be able to use those channels, we need to do a few things: - Figure out exactly what we want. What kind of press attention do we need most and for what kind of content? - For press releases, we need a Fedora tagline (goes at the beginning of a press release) and boilerplate (goes at the end) to act as descriptors for Fedora. While we have Leigh's attention, maybe we can start with the excellent interview of Dimitris Glezos on Transifex? It would be a good example of great content which deserves to be promoted heavily. I do not know much about marketing, so I will close with an observation of the news: have you ever seen a "breaking news" article that did not have either some cut'n'pasted text from a press release, or a lack of details? Being first with some news on the internet means there is little time for research. Afterwards, half the internet syndicates that first article, while a few dedicated journalists go out of their way to do lots of research. I believe that if we make it easier for the cut'n'paste journalists to publish information on Fedora, we will greatly increase the amount of publicity Fedora gets. -- "Debugging is twice as hard as writing the code in the first place. Therefore, if you write the code as cleverly as possible, you are, by definition, not smart enough to debug it." - Brian W. Kernighan -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
