On 11/7/05, Joshua Wulf <jwulf@xxxxxxxxxx> wrote: > I bet if we did a test where we flashed these three logos - Nike, > Ubuntu and Fedora in front of people for ten seconds, they would have > difficulty drawing or even recalling the Fedora one. It's too clever. Nope.. sorry you can't throw in nike's symbol at this point and call the results of a focus group valid. nike as a brand as way too much recognition in popular culture, you aren't going to be able to distinguish brand exposure and "obviousness." But feel free to contact a native tribe in the congo which hasn't had contact with western culture and conduct your test.. just make sure you aren't wearing nike's when you wander into their tribal grounds and that there isn't in nike factory in the area exploiting the available human capital. Personally the ubuntu symbol looks like some sort of biohazard sticker to me so chalk me up as a dissenting opinion on your claim to obviousness on that point as well. If you are serious about conducting focus group sessions I'm all for it... just as long as the methodology is well described so the experiment can be repeated and there is consensous that the approach limits inherent bias. Though i think such a focus group experiment would be most useful if the goal was to qualify competing design drafts for the fedora mark instead of doing what you propose. I find very little worth comparing draft fedora logos to competing trademarks. It doesn't help to know if the fedora draft is more obvious or less obvious than pepsi's logo or HP's logo or even ubuntu's logo. If you are serious about this idea, what we need are 3 drafts for 3 different designs which all attempt to express the same idea. <general rant> Look here's the deal... at the rate we are going.. its going to be a frelling year before we get any logo blessed... if it takes that long...waiting for a damn logo is pointless... we sure has hell better be spinning up press material for the ambassadors to use well before a year from now. If it takes 2 release cycles to perfect the logo...screw it. </general rant> -jef"You go to press with the logo you have.. not the logo you want."spaleta -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
