FDA examines ways to improve consumer understanding of prescription drug ads

["U.S. Food & Drug Administration (FDA)" <fda@xxxxxxxxxxxxxxxxxxxxxxx>]

Title: FDA examines ways to improve consumer understanding of prescription drug ads

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FDA examines ways to improve consumer understanding of prescription drug ads

06/20/2011 01:38 PM EDT

Findings from three studies conducted by the U.S. Food and Drug Administration confirm that the way information is conveyed and displayed in printed drug advertising affects consumer understanding of prescription medications.

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