------=_Part_6179_699197245.1359779951367 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable http://www.prdaily.com/Main/Articles/13746.aspx #=20 Southwest and JetBlue exchange words on Twitter=20 By Michael Sebastian | Posted: February 1, 2013=20 Call it plane talk: The two most-popular airlines on Twitter engaged in con= versation last night.=20 They discussed hip-hop music, Guitar Hero, scrapbooking, and the nature of = the brands=E2=80=99 friendship on social media.=20 <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> If you wish to unsubscribe from the AIRLINE List, please send an E-mail to: "listserv@xxxxxxxxxxxxxxxxx". Within the body of the text, only write the following:"SIGNOFF AIRLINE". ------=_Part_6179_699197245.1359779951367 Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable <html><head><style type=3D'text/css'>p { margin: 0; }</style></head><body><= div style=3D'font-family: Times New Roman; font-size: 12pt; color: #000000'= ><P><A href=3D"http://www.prdaily.com/Main/Articles/13746.aspx";>http://www.= prdaily.com/Main/Articles/13746.aspx</A>#</P> <P> </P> <H1 class=3D"title articlesdetails_title">Southwest and JetBlue exchange wo= rds on Twitter</H1> <DIV class=3Darticle_details_author_line><SPAN class=3Dauthor_name>By <A hr= ef=3D"http://www.prdaily.com/Main/Articles.aspx?authorid=3D93e7bda7-030a-48= 7b-858a-20c97582d556">Michael Sebastian</A> | </SPAN><SPAN class=3Dposted_d= ate>Posted: February 1, 2013</SPAN></DIV> <P> </P> <P>Call it plane talk: The two most-popular airlines on Twitter engaged in = conversation last night. <BR><BR>They discussed hip-hop music, Guitar Hero,= scrapbooking, and the nature of the brands=E2=80=99 friendship on social m= edia. <BR><BR><IFRAME style=3D"BORDER-BOTTOM: rgb(187,187,187) 1px solid; M= IN-WIDTH: 220px; BORDER-LEFT: rgb(221,221,221) 1px solid; MARGIN: 10px 0px;= DISPLAY: block; MAX-WIDTH: 99%; BORDER-TOP: rgb(238,238,238) 1px solid; BO= RDER-RIGHT: rgb(221,221,221) 1px solid; border-radius: 10px; box-shadow: 0p= x 1px 3px rgba(0, 0, 0, 0.15)" id=3Dtwitter-widget-2 class=3D"twitter-tweet= twitter-tweet-rendered" title=3D"Embedded Tweet" height=3D259 frameBorder= =3D0 width=3D500 allowTransparency scrolling=3Dno></IFRAME><BR>Not only did= the exchange prove amusing, but it also elicited praise from followers of = the account. <BR><BR>Brooks Thomas, a communications specialist at Southwes= t and one of the voices behind the airline's Twitter account, said that pla= ying well with others on social media makes the job more enjoyable and the = completion more intense. <BR><BR>=E2=80=9CPeople sometimes forget when you = work in the same industry you share a similar passion for what you do with = your competitors,=E2=80=9D he told PR Daily. =E2=80=9CWe all get along and = admire the great things each other does, and playing nice oftentimes makes = the competition more fierce, and certainly more fun to play in.=E2=80=9D <B= R><BR>A <A href=3D"http://skift.com/2013/01/29/skiftsocial-analysis-the-10-= most-popular-u-s-airlines-on-twitter/">report</A> out this week named JetBl= ue and Southwest the two most-popular airlines on Twitter. <BR><BR>Here=E2= =80=99s how the epic exchange began: <BR><BR>On Thursday night, frequent fl= ier Phoenix Robles tweeted: <BR><BR><IFRAME style=3D"BORDER-BOTTOM: rgb(187= ,187,187) 1px solid; MIN-WIDTH: 220px; BORDER-LEFT: rgb(221,221,221) 1px so= lid; MARGIN: 10px 0px; DISPLAY: block; MAX-WIDTH: 99%; BORDER-TOP: rgb(238,= 238,238) 1px solid; BORDER-RIGHT: rgb(221,221,221) 1px solid; border-radius= : 10px; box-shadow: 0px 1px 3px rgba(0, 0, 0, 0.15)" id=3Dtwitter-widget-3 = class=3D"twitter-tweet twitter-tweet-rendered" title=3D"Embedded Tweet" hei= ght=3D210 frameBorder=3D0 width=3D500 allowTransparency scrolling=3Dno></IF= RAME>The @JetBlue airlines account noticed the tweet and offered this reply= , which mentions competitor @SouthwestAir: <BR><BR><IFRAME style=3D"BORDER-= BOTTOM: rgb(187,187,187) 1px solid; MIN-WIDTH: 220px; BORDER-LEFT: rgb(221,= 221,221) 1px solid; MARGIN: 10px 0px; DISPLAY: block; MAX-WIDTH: 99%; BORDE= R-TOP: rgb(238,238,238) 1px solid; BORDER-RIGHT: rgb(221,221,221) 1px solid= ; border-radius: 10px; box-shadow: 0px 1px 3px rgba(0, 0, 0, 0.15)" id=3Dtw= itter-widget-4 class=3D"twitter-tweet twitter-tweet-rendered" title=3D"Embe= dded Tweet" height=3D289 frameBorder=3D0 width=3D500 allowTransparency scro= lling=3Dno></IFRAME><BR><BR>From here, the two Twitter accounts launch into= a conversation more akin to a debate between friends than staid tweets fro= m a corporate account. Here=E2=80=99s a sample=E2=80=94it=E2=80=99s importa= nt to note that B96 is the name of a pop/hip-hop radio station in Chicago: = <BR><BR><IFRAME style=3D"BORDER-BOTTOM: rgb(187,187,187) 1px solid; MIN-WID= TH: 220px; BORDER-LEFT: rgb(221,221,221) 1px solid; MARGIN: 10px 0px; DISPL= AY: block; MAX-WIDTH: 99%; BORDER-TOP: rgb(238,238,238) 1px solid; BORDER-R= IGHT: rgb(221,221,221) 1px solid; border-radius: 10px; box-shadow: 0px 1px = 3px rgba(0, 0, 0, 0.15)" id=3Dtwitter-widget-5 class=3D"twitter-tweet twitt= er-tweet-rendered" title=3D"Embedded Tweet" height=3D289 frameBorder=3D0 wi= dth=3D500 allowTransparency scrolling=3Dno></IFRAME><BR><BR><IFRAME style= =3D"BORDER-BOTTOM: rgb(187,187,187) 1px solid; MIN-WIDTH: 220px; BORDER-LEF= T: rgb(221,221,221) 1px solid; MARGIN: 10px 0px; DISPLAY: block; MAX-WIDTH:= 99%; BORDER-TOP: rgb(238,238,238) 1px solid; BORDER-RIGHT: rgb(221,221,221= ) 1px solid; border-radius: 10px; box-shadow: 0px 1px 3px rgba(0, 0, 0, 0.1= 5)" id=3Dtwitter-widget-6 class=3D"twitter-tweet twitter-tweet-rendered" ti= tle=3D"Embedded Tweet" height=3D289 frameBorder=3D0 width=3D500 allowTransp= arency scrolling=3Dno></IFRAME><BR><BR><IFRAME style=3D"BORDER-BOTTOM: rgb(= 187,187,187) 1px solid; MIN-WIDTH: 220px; BORDER-LEFT: rgb(221,221,221) 1px= solid; MARGIN: 10px 0px; DISPLAY: block; MAX-WIDTH: 99%; BORDER-TOP: rgb(2= 38,238,238) 1px solid; BORDER-RIGHT: rgb(221,221,221) 1px solid; border-rad= ius: 10px; box-shadow: 0px 1px 3px rgba(0, 0, 0, 0.15)" id=3Dtwitter-widget= -7 class=3D"twitter-tweet twitter-tweet-rendered" title=3D"Embedded Tweet" = height=3D289 frameBorder=3D0 width=3D500 allowTransparency scrolling=3Dno><= /IFRAME><BR><BR>As the conversation unfolded, several Twitter users took no= te and jumped in. One person asked: <BR><BR><IFRAME style=3D"BORDER-BOTTOM:= rgb(187,187,187) 1px solid; MIN-WIDTH: 220px; BORDER-LEFT: rgb(221,221,221= ) 1px solid; MARGIN: 10px 0px; DISPLAY: block; MAX-WIDTH: 99%; BORDER-TOP: = rgb(238,238,238) 1px solid; BORDER-RIGHT: rgb(221,221,221) 1px solid; borde= r-radius: 10px; box-shadow: 0px 1px 3px rgba(0, 0, 0, 0.15)" id=3Dtwitter-w= idget-8 class=3D"twitter-tweet twitter-tweet-rendered" title=3D"Embedded Tw= eet" height=3D283 frameBorder=3D0 width=3D500 allowTransparency scrolling= =3Dno></IFRAME><BR><BR>To which @JetBlue replied: <BR><BR><IFRAME style=3D"= BORDER-BOTTOM: rgb(187,187,187) 1px solid; MIN-WIDTH: 220px; BORDER-LEFT: r= gb(221,221,221) 1px solid; MARGIN: 10px 0px; DISPLAY: block; MAX-WIDTH: 99%= ; BORDER-TOP: rgb(238,238,238) 1px solid; BORDER-RIGHT: rgb(221,221,221) 1p= x solid; border-radius: 10px; box-shadow: 0px 1px 3px rgba(0, 0, 0, 0.15)" = id=3Dtwitter-widget-9 class=3D"twitter-tweet twitter-tweet-rendered" title= =3D"Embedded Tweet" height=3D283 frameBorder=3D0 width=3D500 allowTranspare= ncy scrolling=3Dno></IFRAME><BR><BR>Southwest responded: <BR><BR><IFRAME st= yle=3D"BORDER-BOTTOM: rgb(187,187,187) 1px solid; MIN-WIDTH: 220px; BORDER-= LEFT: rgb(221,221,221) 1px solid; MARGIN: 10px 0px; DISPLAY: block; MAX-WID= TH: 99%; BORDER-TOP: rgb(238,238,238) 1px solid; BORDER-RIGHT: rgb(221,221,= 221) 1px solid; border-radius: 10px; box-shadow: 0px 1px 3px rgba(0, 0, 0, = 0.15)" id=3Dtwitter-widget-10 class=3D"twitter-tweet twitter-tweet-rendered= " title=3D"Embedded Tweet" height=3D259 frameBorder=3D0 width=3D500 allowTr= ansparency scrolling=3Dno></IFRAME><BR><BR>In the end, several Twitter user= s praised the airlines for their conversation. One person tweeted: <BR><BR>= <IFRAME style=3D"BORDER-BOTTOM: rgb(187,187,187) 1px solid; MIN-WIDTH: 220p= x; BORDER-LEFT: rgb(221,221,221) 1px solid; MARGIN: 10px 0px; DISPLAY: bloc= k; MAX-WIDTH: 99%; BORDER-TOP: rgb(238,238,238) 1px solid; BORDER-RIGHT: rg= b(221,221,221) 1px solid; border-radius: 10px; box-shadow: 0px 1px 3px rgba= (0, 0, 0, 0.15)" id=3Dtwitter-widget-11 class=3D"twitter-tweet twitter-twee= t-rendered" title=3D"Embedded Tweet" height=3D289 frameBorder=3D0 width=3D5= 00 allowTransparency scrolling=3Dno></IFRAME><BR><BR>It=E2=80=99s some amus= ing stuff coming from brand accounts, though it=E2=80=99s something that be= coming more common in the Twittersphere. For instance, Taco Bell and Old Sp= ice engaged in a <A href=3D"http://www.prdaily.com/Main/Articles/12126.aspx= ">brief, humorous conversation on Twitter</A> in July: <BR><BR><IFRAME styl= e=3D"BORDER-BOTTOM: rgb(187,187,187) 1px solid; MIN-WIDTH: 220px; BORDER-LE= FT: rgb(221,221,221) 1px solid; MARGIN: 10px 0px; DISPLAY: block; MAX-WIDTH= : 99%; BORDER-TOP: rgb(238,238,238) 1px solid; BORDER-RIGHT: rgb(221,221,22= 1) 1px solid; border-radius: 10px; box-shadow: 0px 1px 3px rgba(0, 0, 0, 0.= 15)" id=3Dtwitter-widget-12 class=3D"twitter-tweet twitter-tweet-rendered" = title=3D"Embedded Tweet" height=3D241 frameBorder=3D0 width=3D500 allowTran= sparency scrolling=3Dno></IFRAME></P></div></body></html> <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> <p> If you wish to unsubscribe from the AIRLINE List, please send an E-mail to: <a href=3D"mailto:"listserv@xxxxxxxxxxxxxxxxx"";>"listserv@xxxxxxxxxxxxxxxxx"</a>. Within the body of the text, only write the following:"SIGNOFF AIRLINE". </p><p> </p><p> ------=_Part_6179_699197245.1359779951367--