SFGate: Mideast airlines reach for the sky

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Sunday, May 31, 2009 (AP)
Mideast airlines reach for the sky
By ADAM SCHRECK, AP Business Writer


   (05-31) 11:04 PDT DUBAI, United Arab Emirates (AP) --
   Arab sheikdoms eager for higher international profiles are ratcheting up
their aviation race despite the global economic slump.
   On Monday, the city-state Dubai plans to launch its second government-run
airline — the third major carrier this decade to spring from the
United Arab Emirates, a country of less than a million citizens. The new
low-cost airline will cater to budget travelers in a region better known
for opulence than bargains.
   Unlike their counterparts elsewhere, other Persian Gulf airlines vow to
stick to plane delivery schedules, as their deep-pocketed patrons push
ahead with ambitious airport expansions. The head of one Gulf carrier has
even hinted at another headline-grabbing order at the upcoming Paris Air
Show.
   The climb to the skies reflects the Gulf nations' drive to rebrand
themselves as more than just oil-rich monarchies. Qatar for example is
morphing into a research hub because of its natural gas wealth, while Abu
Dhabi aims to become a cultural capital on the back of its petrodollars.
   But concerns are growing — particularly now that the global econom=
ic
downturn has undermined demand for long-haul and premium air travel. Some
analysts wonder if the region's airlines are stuffing their fleets too
quickly with too many planes, much like Dubai's overzealous developers
raced to build luxury apartment blocks that now largely stand empty.
   "Absent continuing growth in construction and services, you really don't
need all those seats," said Bob Mann, an independent airline consultant.
"It's the rate of capacity growth that's the question."
   The rapid expansion is redrawing the world's air routes: It is now easier
to fly from Houston to Dubai or the Qatari capital Doha than to Rome or
Beijing. Gulf carriers, which typically boast more generous in-flight
services than Western competitors, enjoy increased business even as
traffic falls most everywhere else.
   The International Air Transport Association said demand in the region gr=
ew
11.2 percent in April, extending a rare winning streak.
   Still, the trade group expects Middle Eastern carriers to lose a combined
$900 million this year as traffic gains are overshadowed by even larger
increases in capacity. In effect, the region is gaining market share but
flying emptier planes.
   "In the short term, that's a bit of a mismatch," Mann said.
   The pace of expansion has been phenomenal, both for the airlines and the=
ir
suppliers. Gulf oil money has added tens of billions to Boeing Co. and
Airbus' order books, helping to preserve thousands of U.S. and European
jobs for years.
   Among the carriers, Dubai's Emirates, the market leader, has grown in
under 25 years from a humble short-hop airline into one of the world's
biggest international passenger and cargo haulers. It now operates more
than 130 planes flying to six continents, carrying more passengers abroad
than any U.S. carrier except American Airlines.
   New planes arrive on average every three to four weeks, among them some =
of
the 58 double-decker Airbus A380s Emirates has ordered — the most
booked by any airline anywhere.
   The carrier uses its hometown Dubai, which has little oil of its own, as=
 a
global hub linking east with west and north with south — much like
Chicago's rail yards and airports turned that city into a U.S. transport
mecca.
   Emirates recently posted what it said was its 21st straight year of
profits — although the earnings were 71 percent lower than a year
earlier.
   A second Dubai airport, slated to eventually become the world's busiest,
is due to receive its first flights next year — even as expansion at
the original airport moves ahead.
   The success has bred competition, with multiple carriers now flying
similar routes in the tense airspace around Iran and Iraq. The overlap may
help drive down prices, but also leads to unnecessary duplication,
analysts say.
   Tiny Qatar is quickly scaling up its national carrier, Qatar Airways,
which flies to more than 80 cities. It is also building a new airport on
reclaimed land along the crystal blue Gulf.
   "Who told you it is a tough market for us?" Qatar Airways' head, Akbar
al-Baker, recently said after outlining plans for at least half a dozen
new routes in the coming months.
   Al-Baker said the company plans to make "further announcements" at the
Paris Air Show in June, suggesting it could add to plans for more than 200
planes worth over $40 billion in the coming years.
   In Emirates' own backyard, the neighboring sheikdom of Abu Dhabi is
pumping its vast oil wealth into Etihad Airways — which it pointedly
dubs the seven-state federation's "national airline." The six-year-old
carrier made waves last year with an order for at least 100 planes. It
recently announced a $70 million revamp of its first-class cabins.
   Sheik Ahmed bin Saeed Al Maktoum, Emirates' chairman and chief executive,
said he sees little reason to worry about having so many well-funded
rivals based a quick drive or shuttle flight away.
   "The competition will always be there, in good times and bad times," he
said in a recent interview.
   But some industry veterans have doubts.
   "What's happening at the moment is a little artificial," Stelios
Haji-Ioannou, the founder of European discount carrier EasyJet, said
during a recent visit to Dubai. "The fact that a tiny, tiny little city
like Dubai ... can actually justify an airline the size of Emirates is a
little risky."
   "The problem with a hub-and-spoke airline like that is that you're
competing with every other hub-and-spoke airline in the world," he said.
   Gulf carriers have not been immune to the economic downturn, to be sure.
   Emirates replaced two of its Airbus A380 "superjumbo" jets on the
high-profile New York-Dubai route with smaller planes less than eight
months after starting service because of weak demand. It also started
offering unpaid leave to some of its 48,000 workers to cut costs, and said
the economic outlook for the coming year "is not improving."
   Qatar Airways is pulling plush front-of-plane lounges from some of its
aircraft and replacing them with coach seats, while Etihad is offering
cut-rate promotional fares to certain destinations. Return flights between
Abu Dhabi and London were recently selling for as little as $195 before
taxes and fees.
   Etihad CEO James Hogan summed up the industry's challenge earlier this
month. Filling seats "isn't the issue," he said. "The issue is yield," or
how much money each passenger brings in.
   Still, Gulf states are pressing ahead.
   Dubai will launch its new airline, FlyDubai, with daily flights to Leban=
on
and Jordan this week. Service to Syria and Egypt will be added later. The
airline will compete not only against full-service carriers but also
against Air Arabia, a budget airline operated out of Dubai's neighboring
emirate Sharjah.
   Both discounters have big plans. FlyDubai has some 50 new Boeing 737s
booked at a cost of about $4 billion at list prices.
   And Air Arabia late last year ordered 10 more Airbus A320s — on top
of a previous order for 34 of the single-aisle planes. It just opened a
second hub in Morocco in April, with its sights set on the European
market. -------------------------------------------------------------------=
---
Copyright 2009 AP

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