Air carrier's SBT launch pending

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http://www.southbendtribune.com/apps/pbcs.dll/article?AID=2009905210334&NL=1

Article published May 21, 2009
Air carrier's South Bend launch pending
By ED RONCO Tribune Staff Writer

SOUTH BEND -- The air carrier that was to launch as Air Azul, with
flights from here to Newark, N.J., will instead take off at the end of
next month under the name "JetAmerica."

The company had planned to start flights on June 2 under the Air Azul name.

But its Web site disappeared and customers received letters canceling
their reservations. The letters announced Air Azul was changing its
name and new information would come out May 4, along with information
on how to rebook.

Now, the public air charter company -- different from an airline
because another company actually owns and operates its aircraft --
expects to start flying by the end of June.

"They've gone through an awful lot," said John Schalliol, director of
South Bend Regional Airport. "They've had some real problems -- not
their fault."Those problems included a falling out with an airport in
Kentucky and concerns that the Air Azul name would be too easily
confused with competitor Jet Blue. "Azul" means "blue" in Spanish.

Sharon McDermott, director of airline services for JetAmerica, could
not be reached for comment Wednesday afternoon.

She told The Tribune in April that the new carrier likely would be off
the ground by June 30 and that the carrier will sell nine seats on
every flight for $9 each.

That move mimics the erstwhile airline Skybus, a low-cost carrier
based in Columbus, Ohio, for less than a year, from May 2007 until it
ceased operations in April 2008.

It also appears JetAmerica will be inheriting SkyBus founder John
Weikle in some capacity, Schalliol said.Weikle has been linked to the
new venture in news reports, including one in The Cincinnati Enquirer
that reported Weikle toured the city's airport, which is just over the
river in Kentucky.

And Schalliol said radio commercials for JetAmerica are getting ready to air.

He's looking forward to the start of service in South Bend.

"They're locked into this $9 per ticket for the first nine seats on
every flight," he said. "That's a pretty neat hook. I think we're
going to get a lot of play out of that."

Staff writer Ed Ronco:
eronco@xxxxxxxxxxx
(574) 235-6353
________________________________

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