SFGate: AirAsia removes fuel surcharge, offers free seats

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Monday, November 10, 2008 (AP)
AirAsia removes fuel surcharge, offers free seats
By VIJAY JOSHI, Associated Press Writer


   (11-10) 21:14 PST KUALA LUMPUR, Malaysia (AP) --
   Malaysia's AirAsia on Tuesday abolished fuel surcharges on all its fligh=
ts
and said it will give away half a million free tickets next year in an
attempt to lure travelers amid the global slowdown.
   AirAsia Chief Executive Tony Fernandes said the region's biggest budget
carrier will offer 500,000 free seats for travel between June 22 and Oct.
24, 2009, on all its domestic and international destinations.
   "It will be completely free. Passengers will only have to pay airport
tax," Fernandes told a news conference.
   He said the recent steep drop in fuel prices has allowed AirAsia to adopt
the bold strategy, adding that the loss of revenue should be offset by
higher ticket sales, which will also be bolstered by new marketing
strategies.
   Fernandes said AirAsia is the first carrier in the world to abolish fuel
surcharges, which became a standard industry practice a few years ago as
oil prices rose on their way to peaking at nearly $150 a barrel in
mid-July. But since then, crude prices have tumbled because expectations
that slower global growth will mean less demand.
   "We want to do is get rid of these surcharges," Fernandes said. "The best
way to do it is aggressive marketing and low fares."
   Eliminating the surcharges is expected to cost AirAsia about 940 million
ringgit ($63 million) a year.
   Fernandes said the move will boost Malaysia's economy as well as domestic
and regional tourism by encouraging travel.
   When AirAsia started in December 2001, it focused on flying within
Malaysia. It has since expanded to Southeast Asia and China, and is
scheduled to launch flights to India next month.
   Malaysian Domestic Trade and Consumer Affairs Minister Shahrir Samad
praised the decision.
   "Anything that reduces costs to consumers and keeps money in their pocket
gets my support," he told reporters after the announcement. "What we need
now is optimism instead of grumbling and quarreling."
   Fernandes added that he could not guarantee that the removal of fuel
surcharges would not hit AirAsia's profits, but said the company does not
anticipate that would happen. He refused to say what the possible losses
might be.
   He noted AirAsia does not hedge its fuel purchases like other airlines d=
o.
To protect against the possibility of prices going up, some carriers make
advance orders at current prices.
   Fernandes said AirAsia will not implement a corresponding increase in ba=
se
ticket prices with the removal of fuel surcharges, but said he could not
guarantee that the surcharge would not be re-imposed if oil prices surge
again.
   "It would be foolish of me to say that fuel surcharges will not be impos=
ed
again but we will resist it for as long as possible," Fernandes said. -----=
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Copyright 2008 AP

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