SFGate: Continental to charge $15 for 1st checked bag

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 Great. Fuel prices are down, but still CO piles on the fees.
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This article was sent to you by someone who found it on SFGate.
The original article can be found on SFGate.com here:
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Friday, September 5, 2008 (AP)
Continental to charge $15 for 1st checked bag
By DAVID KOENIG, AP Business Writer


   (09-05) 10:36 PDT DALLAS, (AP) --
   Continental Airlines Inc. said Friday it is charging some coach customers
$15 for a first checked bag, matching a similar fee imposed by most other
major U.S. carriers.
   A company spokeswoman said the fee would help offset high fuel costs,
which have caused Continental and other carriers to lose money this year.
   The fee took effect immediately on tickets for travel in the United Stat=
es
and Puerto Rico, the U.S. Virgin Islands and Canada for travel starting on
Oct. 7 or later.
   Bags that exceed weight and size restrictions could be subject to
additional fees, the airline said.
   Houston-based Continental said the fee wouldn't apply to elite members of
its frequent-flier program, those in first- or business-class seats,
customers traveling on full-fare economy tickets, or military personnel
and their families traveling on official orders.
   Most U.S. airlines charge customers who check more than one piece of
luggage.
   Among major carriers, AMR Corp.'s American Airlines, the nation's largest
carrier, was the first to impose a fee for the first checked bag,
beginning in June. AMR Chairman and Chief Executive Gerard Arpey conceded
his airline took "a little bit of flack" for the fee.
   Continental's decision leaves Atlanta-based Delta Air Lines Inc. as the
only holdout among the six so-called legacy carriers, and Southwest
Airlines Co. also doesn't charge for the first bag.
   Continental Chairman and CEO Lawrence Kellner said this summer his airli=
ne
was watching how the fee worked at other airlines — whether it
caused delays in boarding — and whether customers would rather pay a
fare increase than face a bunch of fees.
   "My general view is if those people need a product, how do we put that in
an all-inclusive fare?" he said at the time.
   But in the nearly three months since American's fee took effect and other
carriers began matching it, it hasn't seemed to sway customers.
   "We thought we would see more of a market shift by not having the fee,"
Continental spokeswoman Julie King said Friday. "So we feel it's the right
competitive move" to charge for a first checked bag.
   King said the fee would help offset fuel costs that remain high despite
the recent decline in oil prices.
   Rick Seaney, CEO of airfare research site FareCompare.com, said customers
are bothered by fees but "have a high threshold for air-travel pain."
   Seaney said travelers are responding to the first-bag fees by carrying
more stuff on board — which is still free — and packing
lighter, "mainly because their choice of airlines and flight times is
getting more limited every day."
   Continental declined to say what percentage of its customers would likely
be charged the fee. American, which also waives the fee for many loyal
customers, estimated it covered about one-fourth of its summer travelers.
   Continental also didn't give an estimate of how much it hopes to raise
from the charge. The company has lost $83 million in the first half of the
year after two straight profitable years, and it's cutting 3,000 jobs and
reducing U.S. flights this fall.
   Shares of Continental rose 16 cents to $18.11 in afternoon trading. ----=
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Copyright 2008 AP

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