SFGate: Rivals demand Virgin America release data

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Friday, May 16, 2008 (SF Chronicle)
Rivals demand Virgin America release data
John Hughes, Bloomberg News


   Virgin America Inc., the startup airline based in Burlingame partly owned
by billionaire Richard Branson, should be forced to disclose operating
data, six competitors have told federal regulators.
   The U.S. Transportation Department collects data monthly on traffic and
finances and shares it with the public. Virgin America asked March 14 to
keep its data private until its sales exceed $1 billion a year so rivals
couldn't thwart its growth.
   Under department procedures, the information automatically is kept priva=
te
until a decision is made and appeals exhausted. Virgin America lost $34.8
million in its first quarter in business, according to reports disclosed
in December, before the carrier requested confidentiality.
   "It is fundamentally unfair," American Airlines, United Airlines, Delta
Air Lines, Northwest Airlines, JetBlue Airways and Alaska Airlines said in
a letter to the department released Wednesday. "Our competitors see our
data while we cannot view the same information."
   The letter also asks the department to immediately decide similar privacy
requests by Republic Airways Holdings Inc.'s Republic and Shuttle America
units.
   The airlines' response was expected, and disclosing the data would give
them an unfair advantage, said Virgin America spokeswoman Abby Lunardini.
   Dave Smallen, a spokesman for the department's Bureau of Transportation
Statistics, declined to comment about the carriers' letter. The department
expects to have all three privacy requests resolved by the end of June, he
said.
   The department rejected a second appeal Dec. 6 by ExpressJet Holdings In=
c.
to keep its data private and began making the information public again
four days later. ExpressJet had been seeking the confidentiality since
April 2007.
   The six carriers cited the ExpressJet decision as a reason for the
department to immediately decide the pending cases.

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