SFGate: Airbus Delivers A380 With Double Beds

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Monday, October 15, 2007 (AP)
Airbus Delivers A380 With Double Beds
By EMMA VANDORE, AP Business Writer


   (10-15) 18:51 PDT TOULOUSE, France (AP) --

   Nearly two years late, Airbus finally delivered its first A380 superjumbo
on Monday, a revolutionary behemoth that includes luxury suites equipped
with comfy double beds.

   Customer Singapore Airlines says the passenger jet, the world's largest,
was worth the wait, and the delivery marks a badly needed morale-boosting
milestone for Airbus.

   Singapore Airlines Chief Executive Chew Choon Seng said his airline was
inconvenienced by the late delivery, but added, "We are glad that Airbus
took the time to make sure that the plane is fully tested and developed
before it enters commercial service."

   For Airbus, big challenges with the problem-ridden plane still lie ahead
— not least producing enough of them.

   "Increasing A380 production to meet demand remains our greatest challenge
for the next years," Chief Executive Thomas Enders said at a handover
ceremony at Airbus' headquarters in Toulouse, southwestern France.

   After delivering the first four superjumbos to Singapore Airlines, Airbus
will have to redesign cabins and electrical layouts for Emirates Airlines
and Qantas. It is committed to handing over 13 planes in 2008, 25 in 2009,
and 45 in 2010.

   Asked if he was confident that Airbus is up to the challenge, Enders sai=
d:
"We have every confidence we can deliver, but what is guaranteed in life?"

   Lack of a sure-thing might not go down well with Airbus' 16 customers for
the A380, whose patience has already been stretched, nor with potential
converts. With 189 orders or firm commitments, Airbus is hoping to see 200
on its books by year-end.

   Meanwhile, it looks like Airbus is having problems with its next big
project — the A400M military cargo plane.

   Tom Williams, Airbus executive vice-president for programs, said
difficulties with the engine could push the first flight of the turbo-prop
back six months. If the European planemaker is late delivering, "clearly
it's not going to be cheap," he told journalists.

   U.S. rival Boeing Co. is late too, announcing a six-month delay last week
to its hot-selling 787 Dreamliner. But the Chicago-based planemaker still
has a five-year lead over Airbus for its competing midsize jet, the A350
XWB, which has been set back by multiple redesigns.

   Airbus has already been hit with penalties for late delivery of the A380,
which combined with spiraling development costs wiped billions of dollars
off profits. Enders refused Monday to divulge the extent of the losses.

   The European planemaker has gone though five CEOs in two years and is now
in the midst of a restructuring plan that foresees 10,000 job cuts over
four years.

   Morale at Airbus has also been hurt by accusations that senior managers
took advantage of knowledge about the A380's problems to cash in on share
options. A preliminary report by the French Financial Markets Authority
pointed to "massive insider trading" at European Aeronautic Defence &
Space Co., Airbus' parent company.

   Enders said Airbus was moving past the problems that dogged the aircraft.
"We underestimated the complexity of this plane. Since then we have taken
efforts to recover."

   Gesturing to the clear skies and unseasonably hot weather outside, he sa=
id
that some things at least were working out in Airbus' favor.

   Attended by around 500 guests, the handover ceremony was more low-key th=
an
the triumphal 2005 ceremony when the A380 was unveiled. Then, the
10,000-strong audience included French, German and British leaders who
admired the plane's exterior but were not allowed inside, where problems
lurked.

   Government officials, some of whom have come under the spotlight in the
insider trading probe, were absent from Monday's event.

   Of all the glitzy new features of the Singapore Airlines superjumbo, the
one that drew gasps from a VIP crowd of air industry executives was
relatively low-tech: the double bed.

   The sight of the petal-strewn mattress furnished with duvets and cushions
by French fashion house Givenchy impressed Enders so much, he told The
Associated Press, that he'd like to celebrate his 25th wedding anniversary
on one — with his wife Friederike.

   Singapore Airlines fitted its jet with 471 seats configured in three
classes: 399 economy class seats on both decks, 60 business class seats on
the upper deck and 12 luxury suites on the main deck.

   A standard return fare for a suite, created by French luxury yacht
designer Jean-Jacques Coste, will cost around 10,500 Singapore dollars
($7,160) on the inaugural Singapore-Sydney route, Chew told the AP. That's
about 20-35 percent more than the current top-class fare.

   Each suite comes with sliding doors and self-adjustable roller blinds for
privacy — with only a small fabric screen at the bottom to allow
cabin crew to check on passengers.

   Each plane will have two double beds, though Chew said he doesn't want t=
he
suites to give anyone racy ideas.

   "I would not encourage it for use for anything other than resting and
sleeping," he told the AP.

   For the business traveler the suite can be transformed into an office, a=
nd
entertainment is provided on a 23-inch television screen.

   Celebrity chefs including Gordon Ramsay and Georges Blanc have advised on
the menu, served on fine bone chinaware also designed by Givenchy.

   The innovations aren't reserved just for premium customers. All classes
offer an in-flight entertainment system that offers language courses and
office software, besides regular movies and television channels. There is
more leg room too, even in economy.

   Showers won't be available on Singapore Airlines flights, though Airbus'
top salesman, John Leahy, said some other customers are having their
planes equipped with them.

   The A380's inaugural commercial flight is set for Oct. 25 from Singapore
to Sydney. Singapore Airlines has auctioned all seats on the first flight
on eBay, raising about $1.25 million for charity.

   ___

   On the Net:

   www.airbus.com ---------------------------------------------------------=
-------------
Copyright 2007 AP

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