SFGate: Ed Perkins: And the 'best' airlines in North America are ...

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Thursday, September 27, 2007 (SF Chronicle)
Ed Perkins: And the 'best' airlines in North America are ...
Ed Perkins


   What's the best airline in North America? The world? According to a rece=
nt
release from Skytrax, those answers are, respectively, Air Canada and
Singapore Airlines. Skytrax, a research organization based in London,
regularly publishes the results of its airline survey results, and you're
quite likely to find them helpful, at least for some trips.
   Whenever you buy almost anything, most of you like to think you're buying
the best product or service available - or at least the best within your
budget limitations. That's undoubtedly true for airlines. Sure, schedules
and fares are the main reasons you select one flight over others, but when
two or more lines offer comparable fares and schedules, you certainly want
to choose the option most likely to provide a pleasant travel experience.
When you don't have enough personal experience to make an informed choice,
you often turn to surveys for guidance. And when you look to survey
results, you might as well turn to the most extensive you can find - the
one from Skytrax.
   Skytrax calls its airline survey the world's largest, with results deriv=
ed
from more than 14 million interviews. Skytrax assigns a 1- to 5-star
rating to more than 400 airlines, providing separate data for individual
classes of service, regions of the world and class of airline. That sort
of detail is important because the differences between categories are so
stark. For example, the world's worst business class is probably better
than the world's best economy class, so a survey that aggregates results
from business class and economy is virtually worthless.
   Briefly, here are some of the Skytrax highlights for 2007:
   -- Overall ratings: Only five world airlines rate 5 stars (in alphabetic=
al
order): Asiana, Cathay Pacific, Malaysia, Qatar and Singapore. No
surprises here. The big Asian lines win just about every survey and award
you can name. Skytrax gives 4 stars to just 33 airlines. Most of them are
the usual suspects among the big international lines based in Asia and
Europe.
   -- Economy class: Korean Airlines gets the No. 1 rating for its rear
cabin, followed by Malaysia and Singapore.
   -- Low-cost airlines: Skytrax rates low-cost (or low-fare) lines
separately, and it gives top marks to Australia's JetStar, followed by Air
Berlin and EasyJet.
   -- North America: Skytrax rates Air Canada as the best airline in North
America, overall, although it warrants only 3 stars. Four U.S. airlines
earn 4 stars, but they're all in specialty categories: Midwest as a
regional line, Frontier and JetBlue as low-cost lines, and Eos as a small,
all-business-class line. All other lines based in Canada and the United
States fall into the 3-star level.
   -- The low end: Airlines with 2-star ratings are pretty much a rogue's
gallery of lines from developing countries in Africa and Asia, although
Europe's BmiBaby and Ryanair also managed to win this dubious distinction.
Only one line - North Korea's Air Koryo - gets the bottom 1-star rating.
   Overall, results are fairly predictable. I'm a bit surprised that
all-business-class Maxjet rates only 3 stars, given that it offers really
good prices on a reasonably good product. I'm not surprised to see Midwest
earn a good grade, but - sad to say - recent changes there mean its
product will probably fall dramatically.
   The Skytrax Web site, www.airlinequality.com, provides a wealth of other
information about the world's airlines. It provides summary data on
seating - not as detailed as you get on SeatGuru ( www.seatguru.com) but
covering far more airlines.
   Skytrax also rates major world airports in its star system. Hong Kong,
Seoul and Singapore share top honors; North America's winners are
Vancouver, Denver and Atlanta; and Europe's top ports are Munich, Zurich
and Amsterdam.

   E-mail syndicated columnist Ed Perkins at eperkins@xxxxxxxxx To comment,
go to sfgate.com/travel and follow the links. -----------------------------=
-----------------------------------------
Copyright 2007 SF Chronicle

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