SFGate: Boeing Unveils Assembled 787 Dreamliner

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Sunday, July 8, 2007 (AP)
Boeing Unveils Assembled 787 Dreamliner
By ELIZABETH M. GILLESPIE, AP Business Writer


   (07-08) 19:29 PDT Everett, Wash. (AP) --

   Boeing Co. raised the curtain on its first fully assembled 787 on Sunday
to an audience of thousands who packed into its widebody assembly plant
for the plane's extravagantly orchestrated premiere.

   With flight attendants onstage from each airline that has ordered the je=
t,
the giant factory doors opened wide as the plane slowly moved into view to
the strains of a theme song composed specially for the 787, which Boeing
calls the Dreamliner.

   "Our journey began some six years ago when we knew we were on the cusp of
delivering valuable new technologies that would make an economic
difference to our airline customers," Mike Bair, vice president and
general manager of the 787 program, told the crowd.

   "In our business, that happens every 15 years or so, so you've got to get
it right."

   Boeing Chief Executive Jim McNerney said the 787 will bring about a
"dramatic improvement in air travel: to make it more affordable,
comfortable and convenient for passengers, more efficient and profitable
for airlines, and more environmentally progressive for our Earth."

   Boeing has won more than 600 orders from customers eager to hold the jet
maker to its promise that the midsize, long-haul jet will burn less fuel,
be cheaper to maintain and offer more passenger comforts than comparable
planes flying today.

   The 787, Boeing's first all-new jet since airlines started flying the 777
in 1995, will be the world's first large commercial airplane made mostly
of carbon-fiber composites, which are lighter, more durable and less prone
to corrosion than aluminum.

   To date, Boeing has won 677 orders for the 787, selling out delivery
positions through 2015, two years after Airbus SAS expects to roll out its
competing A350 XWB. Thirty-five of those orders came Saturday, with Air
Berlin ordering 25 and a Kuwaiti company taking 10 for Kuwait Airways.

   In a rare tip of the hat to the competition, Airbus congratulated Boeing
on the 787, whose commercial success has chipped away at the edge the
European plane maker once held over its Chicago-based rival.

   "Even if tomorrow Airbus will get back to the business of competing
vigorously, today is Boeing's day — a day to celebrate the 787,"
Airbus co-CEO Louis Gallois said in a letter to McNerney.

   "Today is a great day in aviation history. Whenever such a milestone is
reached in our industry it is always a reflection of hard work by
dedicated people inspired by the wonder of flight," the letter said.

   Airbus customers forced it to redesign the A350, which pushed back
production. Airbus also has faced problems with its A380 superjumbo, which
has been hit with delays that slashed profit projections for Airbus'
parent company, European Aeronautic Defence & Space Co.

   Boeing hired former NBC "Nightly News" anchor Tom Brokaw to serve as
master of ceremonies for the 787 premiere — held, probably not
coincidentally, on 7-08-07 — which was broadcast live on the
Internet and on satellite television in nine languages to more than 45
countries. The company rolled out red carpet and set out roughly 15,000
seats for spectators at one end of the 787 factory north of Seattle.

   The company invited thousands of its employees and retirees to watch via
satellite at the NFL stadium where the Seattle Seahawks play, and it
hosted viewing parties for 787 customers and suppliers in dozens of other
locations around the globe.

   Final assembly of the first 787 started in late May, after a gigantic,
specially outfitted superfreighter started flying wings, fuselage sections
and other major parts to Boeing's widebody plant, where they essentially
get snapped together, piece by huge piece.

   Once production hits full speed, the company expects each plane to spend
just three days in final assembly, but this time, Boeing workers spent
several weeks installing electrical wiring and other innards that
suppliers will eventually stuff into their sections of the plane before
they're delivered to the assembly plant.

   Boeing decided to handle that work in-house for the first few planes
rather than risk any production delays.

   Despite a few snags the company says it anticipated — including an
industrywide shortage of fasteners brought on by a surge in demand for new
jets in recent years — Boeing officials say nothing so far has
threatened to bump the 787 behind schedule.

   The first test flight is expected to take place between late August and
late September. The plane is set to enter commercial service next May
after Japan's All Nippon Airways receives the first of the 50 Dreamliners
it has ordered.

   All Nippon Airways executives acknowledged Sunday that Boeing faces
production challenges, but they said they're doing what they can to make
sure they get their plane on time next spring.

   "We know it's not easy to make that deadline. However, we will support
Boeing, and we will work with them so that the deadline can be met," Osamu
Shinobe, executive vice president of corporate planning for All Nippon
Airways Co., said before Sunday's rollout ceremony.

   The 787 that debuted Sunday will serve as the first of six flight-test
airplanes, while two other planes will be used for static and fatigue
tests. The ninth plane off the assembly line will be the first one
delivered to All Nippon.

   The 787-8, the first of three 787 models Boeing has committed to making,
has an average list price of $162 million, though customers typically
negotiate discounts on bulk orders.

   ___

   On the Net:

   Boeing 787:

   www.boeing.com/commercial/787family ------------------------------------=
----------------------------------
Copyright 2007 AP

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