SFGate: SFO could be gateway for Virgin Atlantic/It depends on U.S.-Europe open-skies agreement

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Thursday, June 7, 2007 (SF Chronicle)
SFO could be gateway for Virgin Atlantic/It depends on U.S.-Europe open-ski=
es agreement
David Armstrong, Chronicle Staff Writer


   Bay Area travelers could soon have a rich menu of nonstop flights to
European cities not previously served from San Francisco if a pending
open-skies agreement between the United States and the European Union
works out, the chief executive of iconoclastic Virgin Atlantic Airways
said Wednesday.
   Steve Ridgway, who runs the London carrier for Virgin Group Chairman
Richard Branson, said in an interview that Virgin Atlantic plans to take
advantage of more liberal rules that will open up new routes between
Europe and the United States -- already the world's most heavily
trafficked aviation market. San Francisco International Airport, which
Virgin Atlantic has served with a daily flight to London's Heathrow
airport since 1993, will definitely be a gateway, he said.
   He didn't confirm the destinations, but many airlines have mentioned
linking additional U.S. cities with European business capitals such as
Berlin, Dusseldorf, Hamburg and Stockholm.
   However, the U.S. government must also agree to lift laws restricting
foreign ownership and involvement in U.S. air carriers -- phase II of the
open-skies agreement -- or the deal could fall apart, Ridgway said during
a stopover at SFO.
   The first phase is set to go into effect in April, but American
authorities have not yet officially agreed to implement a sweeping second
phase, on cross-border ownership, which EU officials and European airlines
believe is crucial to effectively liberalize commercial aviation.
   "It's been a long time coming," Ridgway said of the open-skies pact. "But
it's still a halfway deal. If there's no phase II, then the deal is off."
   U.S. rules forbidding foreign ownership and operational control of U.S.
carriers delayed for five years the operations of Virgin America, a
separate Burlingame startup airline that is 25 percent owned by Branson.
Virgin America -- which had to convince U.S. regulators that Branson, a
British subject, wouldn't control the new airline -- expects to start
flying in mid-summer.
   Virgin America -- a U.S. company that licenses the Virgin brand -- had to
restructure its board, change some financing and agree to sever its ties
with Chief Executive Officer Fred Reid, who was hired by Branson, before
it won permission to fly.
   "It's a strange situation," Ridgway said, adding that national rules
protecting domestic airlines don't protect them from the vagaries of the
market.
   "Have the U.S. airlines done well in the last 20 years, under this
protection?" Ridgway asked. Most major U.S. carriers have entered and
exited Chapter 11 bankruptcy protection in recent years, and some have
failed or been absorbed by stronger carriers.
   "If airlines fail, and lose their money, who is harmed by that? Ridgway
said. "Just the shareholders and investors."
   Not everyone is bullish on open-skies agreements.
   Organized labor and its supporters in Congress fear cash-rich foreign
airlines could sweep up struggling U.S. carriers and take profits and
airline jobs overseas.
   "This agreement is not in the best interests of the U.S. aviation workers
or our economy," the Transportation Trades Department of the AFL-CIO
declared in March when the open-skies deal was announced.
   When Virgin America's application to fly was approved by the
Transportation Department, the union group objected, arguing that
Washington had compromised its determination to keep U.S. airlines out of
foreign hands.
   Virgin Atlantic will fly the Airbus superjumbo A380 jetliner to San
Francisco once it takes possession of the huge new plane, which has been
plagued by production delays, in 2013, Ridgway said. Virgin has six firm
orders for the A380, which can carry up to 800 passengers, and options to
buy four more.
   SFO "is a good airport for the plane," Ridgway said.
   Some have derided the A380 as a flying barn. But Ridgway said Virgin
Atlantic doesn't intend to pack the aircraft and will configure the plane
to hold about 530 passengers on long flights.
   Virgin Atlantic has also ordered 15 Boeing 787 Dreamliners, is upgrading
its facilities at Heathrow and is spending millions of pounds revamping
its sleek airport lounges, according to Chris Rossi, the carrier's senior
vice president for North America. He characterized Virgin Atlantic's
SFO-Heathrow route as a strong performer, saying the flights are typically
full and split evenly between leisure travelers and business travelers.
Business travelers produce most of the revenue because they tend to pay
the highest fares.
   Rossi said intense competition for a limited number of landing slots at
Heathrow -- the world's busiest airport for international travelers -- has
prompted Virgin Atlantic to plan new routes between European cities and
prime U.S. destinations such as San Francisco.
   For his part, Ridgway blasted rules restricting where airlines can fly a=
nd
who can invest in them as vestiges of the Cold War, when nations kept
their domestic airlines under tight government control for national
security reasons.
   "Aviation is the last global industry that's not free to operate like a
normal business," Ridgway said. "The automotive industry has been freed,
steel has been freed. What is special about aviation? We need to get real,
don't we?"

   E-mail David Armstrong at davidarmstrong@xxxxxxxxxxxxxxx ---------------=
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Copyright 2007 SF Chronicle

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