SFGate: Airlines struggled with lateness, bag handling last year/Despite bad news, quality survey noted dip in complaints

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Tuesday, April 3, 2007 (SF Chronicle)
Airlines struggled with lateness, bag handling last year/Despite bad news, =
quality survey noted dip in complaints
Michael Cabanatuan, Chronicle Staff Writer


   Airlines may have recovered from the difficult years after the Sept. 11
terrorist attacks, but they're delivering increasingly lousy service,
according to an annual survey of airline performance.
   There were more lost luggage pieces, more late flights and more bumpings
in 2006 than in 2005, the 17th annual Airline Quality Rating report,
released Monday, found.
   -- Mishandled baggage -- including lost, misrouted or damaged luggage --
climbed to 6.5 per 1,000 passengers from 6.06 per 1,000 passengers, an
increase of nearly 7 percent.
   -- On-time performance fell to 75 percent from 77 percent in 2005.
   -- The number of passengers involuntarily bumped from overbooked flights
increased to 1.01 per 10,000, compared to 0.89 per 10,000 in 2005.
   The only area in which the airlines improved was in the number of
complaints they received -- an indication, perhaps, that airline
passengers have abandoned their expectations of receiving quality service
and stopped complaining. Complaints fell to 8,321 in 2006 from 8,471 in
2005, and about 20,000 in 2001.
   In addition to the inconveniences imposed by often-changing security
inspections at airports, airlines have dismissed employees, cut frequent
flier programs, eliminated meals on most flights and generally made flying
more of a hassle, said Dean Headley, a marketing professor at Wichita
State University and co-author of the study.
   "I don't know if it's consumers giving up or the airlines taking advanta=
ge
of the situation," Headley said. "But this is going to crash."
   Despite the problems, many fliers interviewed at SFO on Monday shrugged =
at
the conclusions of the report and said they plan to keep flying.
   "You just gotta accept it," said Jeff Bowers, 49, a carpenter from
Wailuku, Maui, in Hawaii. "Otherwise you'll be unhappy all the time."
   At SFO, long lines formed at baggage service with passengers whose lugga=
ge
was delayed, misdirected or missing.
   Aude Sanchez, 30, a San Jose State University French teacher, and her
fiance had just returned from their "pre-honeymoon," as she called it, in
Tahiti. But one of their two pieces of luggage didn't make it from their
Los Angeles flight to SFO.
   "It might be late. It will arrive sometime, hopefully," she said. "I've
had it happen before, on a flight from San Diego to SFO. It came in the
late evening instead of the morning."
   While Sanchez remained optimistic, she admitted that the flying experien=
ce
stripped away some of the relaxed attitude she developed after a week in
the tropics.
   "The luggage, plus flight delays, plus everything else, it's just a lot =
of
waiting," she said. "It's frustrating."
   United Airlines found Kim Gross' bag in Frankfurt, Germany, where her
flight began. The student, who lives in San Francisco, said the airline
lost her suitcase on her flight from San Francisco to her home in
Frankfurt, too. It was eventually found and delivered to her home. The
airline planned to do the same this time.
   "I fly a lot," she said, "But the last two times they've lost my luggage=
."
   Much of the reason for the luggage troubles, said Headley, is the recent=
ly
imposed Transportation Security Administration limits on carry-on items, a
change that has confused air travelers and prompted more of them to check
more bags. That, combined with fewer airline employees -- including
baggage handlers -- equals more mistakes.
   "In a lot of cases, the airlines have the choice of getting the passenge=
rs
there on time or getting the bags there on time," he said.
   The frustration could grow worse, Headley predicted, if airlines begin to
charge for checking luggage -- a common practice in Europe that will be
tested by at least one U.S. carrier, Spirit Air, beginning this summer.
   "This is a formula for disaster," he said.
   The other ratings also point to a stressed industry headed for trouble, =
he
said. On-time performance is down, in part because the airlines are flying
fewer flights on bigger planes, said Mike McCarron, spokesman for SFO.
   "It's a function of numbers," he said. "If there's a problem, it's going
to affect more people."
   Fewer seats in the skies also mean more people getting bumped from
overbooked flights, Headley said.
   "With the airline system having fewer seats and trying to closely match
their capacity, you are going to end up with more bumps," he said.
   The study, which relied on data collected from the U.S. Department of
Transportation, found that Hawaiian Airlines had the top rating, followed
by JetBlue, AirTran, Frontier and Northwest. The worst was Atlantic
Southeast, which doesn't fly to the Bay Area.

   E-mail Michael Cabanatuan at mcabanatuan@xxxxxxxxxxxxxxxx AIRLINE SERVIC=
E HAS SUFFERED, ACCORDING TO REPORT=20

     Customer satisfaction with airline delays, lost baggage and being=20
bumped from flights grew worse for the third year in a row, according to an=
=20
annual report. Airlines are listed best to worst according to overall rank:=
=20

                                       Total               Involuntary=20
=20=20
                                  complaints*   Bags        denied=20
                          On-time     by month     lost      boardings**=20
                Serves    arrival   Per 100,000  Per 1,000   Per 10,000=20=
=20
  Rank/airline  SFO OAK  percentage  passengers  passengers  passengers=20
  1. Hawaiian    X          94%         0.64       3.14        0.13=20
  2. JetBlue     =86 X     73          0.4        4.09        0.07=20
  3. AirTran     X          75          0.62       4.72        0.08=20
  4. Frontier    X          81          0.49       5.18        0.47=20
  5. Northwest   X          76          0.88       4.6         0.81=20
  6. Southwest   =86 X     80          0.18       5.34        0.91=20
  7. Continental X    X     73          0.88       4.76        1.74=20
  8. United      X    X     74          1.36       5.68        0.51=20
  9. Alaska      X    X     73          0.52       5.71        1.26=20
 10. American    X    X     76          1.09       6.33        0.84=20
 11. ATA              X     69          1.12       6.11        2.19=20
 12. Delta       X    X     76          1.03       6.88        1.7=20
 13. US Airways  X          77          1.36       7.82        1.08=20
 14. SkyWest     X    X     77          0.68      10.16        1.12=20
 15. Mesa                   73          1.26      10.55        1.59=20
 16. Comair                 74          0.63      11.98        2.47=20
 17. American=20=20
     Eagle       X    X     72          1.03      14.42        1.31=20
 18. Atlantic=20
     Southeast              66          0.74      17.37        4.47=20
     Industry average:      76%         0.88       6.50        1.01=20


   * To the Department of Transportation=20
   =86 Plans to offer service=20
soon=20
   ** Passengers bumped from flights due to overbooking=20

   Source: Air Travel Consumer Report, U.S. Department of Transportation,=
=20
Office of Aviation Enforcement Proceedings; Chronicle research=20
   Todd Trumbull / The Chronicle=20


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Copyright 2007 SF Chronicle

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