SFGate: New Budget Airline Debuts in Malaysia

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Friday, January 5, 2007 (AP)
New Budget Airline Debuts in Malaysia
By EILEEN NG, Associated Press Writer


   (01-05) 01:15 PST KUALA LUMPUR, Malaysia (AP) --

   Malaysian aviation tycoon Tony Fernandes on Friday launched a new
long-haul budget airline named AirAsia X, which will start flying to
destinations in China and Britain in July.

   The new carrier is owned by Fly Asian Express, or FAX, a small airline
serving rural routes in Malaysia, and will collaborate with AirAsia, which
Fernandes, 42, rescued from bankruptcy in 2001 and turned into the
region's biggest low-cost carrier. He owns part of both airlines.

   "We are proud in being able to continue to lead and revolutionize aviati=
on
industry in Asia, just as we did with AirAsia," Fernandes said at the
launching ceremony.

   "Ultimately the launch of AirAsia X will bring independence to the long
haul low cost traveler by providing a choice of service for their
long-haul travel requirement."

   He told a news conference AirAsia X expects 500,000 passengers in first
year of operations, which will ultimately cover China, India, Europe,
Australia, Asia and the Middle East.

   Average ticket prices will be about half the price of full service
airlines, he said.

   Online sale of tickets will begin next month for initial service to
Tianjin and Hangzhou in China, and to either Manchester or London in the
United Kingdom. If AirAsia X ends up flying to London, it will operate
from Stansted airport, said Fernandes, who is the majority owner of FAX
with a 50 percent stake.

   Under a 30-year franchise, AirAsia X will use the AirAsia brand, its Web
site for bookings and other services. But AirAsia X, which will cover
destinations which are more than four hours flying time from Kuala Lumpur,
will maintain its own fleet and staff.

   Fernandes said AirAsia X is expected to buy 20 aircraft, either Boeing
777-300ER or Airbus 330-300, with shareholders' money. A decision on the
type of aircraft will be made by the end of the month.

   AirAsia's board is considering taking a 20-30 percent stake in FAX but
hasn't made a decision yet, he added.

   At the same press conference, AirAsia's executive director Kamarudin
Meranun told reporters AirAsia may buy another 100 Airbus 320 planes for
its long-term needs and hopes to conclude talks on pricing and delivery by
the end of the month.

   That would double the existing order for AirAsia, which has already
committed to buy 100 single-aisle A320s from the European jet maker.

   Based on list prices, the order would be valued at $6.7 billion, but
aircraft suppliers usually give discounts to their customers for large
orders.

   "We are looking at a maximum 200 planes, including the 100 firm orders,"
Kamarudin told reporters. "We are still talking...we hope to finalize
before the end of the month."

   AirAsia has about 40 jets now, and expects passenger volume to hit 18
million in 2007, from around 15 million in 2006.

   "Within the next 7 years, I am convinced we (AirAsia) will be the largest
airline in the world with 50 million passengers a year," Fernandes said.

   AirAsia X plans to tie-up with other low-cost carriers to boost
connectivity but talks of an alliance with either U.K.-based Virgin
Atlantic and easyJet PLC are premature, he added.

   Transport Minister Chan Kong Choy hailed the new airline as a "historic"
venture which will give impetus to the Malaysian economy by boosting
tourism.

   Chan told reporters AirAsia X is unlikely to have an impact on flag
carrier Malaysia Airlines because their routes don't clash.

   If successful, analysts said FAX will give Malaysia a leg up over rivals
Singapore and Bangkok as the regional hub for low-cost airlines.

   "The structure is good. It is a phenomenal development that will put
Malaysia at the forefront of the global aviation industry," said Muhamad
Khair Mirza, AmResearch analyst.

   Fly Asian Express will be the latest airline in Asia to operate budget
long-haul flights after Oasis Hong Kong Airlines began flights to London
from Hong Kong in October. It currently operates Fokker 50 and Twin Otter
turboprop planes in rural Malaysia. It started operations in August when
AirAsia subcontracted its rural air rights. -------------------------------=
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Copyright 2007 AP

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