Caribbean airlines struggle

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>From today's Miami Herald:
http://www.miami.com/mld/miamiherald/business/special_packages/business_monday/16347539.htm?template=contentModules/printstory.jsp

Caribbean airlines struggle

By JACQUELINE CHARLES
jcharles@xxxxxxxxxxxxxxx
Passengers traveling to and from Trinidad and Tobago on the Caribbean 
nation's flag carrier are no longer greeted by the famous steelpan and green 
and gold trademarks that have distinguished BWIA West Indies Airways.
As of midnight Sunday, Trinidad-owned BWIA ceased to exist. It is being 
replaced by Caribbean Airlines, which was expected to see off its first 
flight at 4:20 a.m. from Port-of-Spain, Trinidad, to Georgetown, Guyana.
The closure of BWIA follows years of financial turbulence and fuels mounting 
uncertainty about the Caribbean airline industry.
Like U.S.-based carriers and others around the world, Caribbean airlines 
have been struggling amid soaring fuel prices, increasing competition and 
rising customer expectations for low fares.
Also plaguing several government-owned operations, industry watchers say, 
have been a lack of investment and direction plus political interference. 
The result: bloated staffing, bad management and in some cases, airlines 
being run like air limo services for the rich, elite and politically 
connected.
Still, in the tourist-dependent Caribbean where unemployment is high, 
national carriers play a vital role in employing citizens and linking 
small-island economies.
Case in point: the Cricket World Cup. Tens of thousands of fans will rely on 
regional airlines to hop around the nine hosting countries. Richard Hanif, 
marketing officer for the Cricket organizing committee in Guyana, expects 
upward of 25,000 visitors when matches begin on March 28 in that nation.
Yet these legacy airlines -- which are embedded in the national psyches of 
their respective nations -- are finding it harder to stay afloat as the 
region's popularity as a tourist destination grows and an increasing number 
of U.S.-based and European carriers fly in. Among the effects:
? Antigua-based LIAT is in merger talks with its main rival, privately owned 
Caribbean Star. Both regional carriers, which service the eastern Caribbean, 
have been in a vicious fare war that has resulted in losses for both.
? Air Jamaica is losing millions despite a restructuring plan. Noting that 
Air Jamaica lost $136 million in 2005, the International Monetary Fund 
recently told the Jamaican government it ``may need to reconsider the merits 
of maintaining a flag carrier.''
? After repeated government bailouts, the bankrupt BWIA finally announced 
its shutdown, creating an outcry by Trinidadians and Barbadians over the 
loss of the carrier with a 66-year history and flawless safety record. The 
new Caribbean Airlines has already said it will be restructuring some routes 
to the United States and Europe.
Bad management decisions and government interference were leading factors in 
BWIA's eventual demise, said former Trinidad and Tobago Ambassador Reginald 
Dumas, who spent years as his country's chief negotiator on air services 
agreements.
For instance, when the oil-rich twin islands began an aggressive campaign a 
few years back to become the hub of the Free Trade Area of the Americas, the 
government ordered BWIA to start flying to Costa Rica. Suddenly, an airline 
that rarely had problems filling seats was now near-empty.
''You send planes to San Jose when it should be flying to London,'' said 
Dumas, referring to the airline's vital British market. ``The red ink 
grew.''
BWIA expects to suffer about $50 million in losses for 2006, spokeswoman 
Dionne Ligoure said on Friday.
CEO'S VIEW ON BWIA
Peter Davies, CEO of both BWIA and Caribbean Airlines, said a number of 
factors, including a failure to reach an agreement with the unions, led to 
his recommendation to the Trinidadian government that it close BWIA.
Davies said his research indicated that while BWIA had loyal, almost 
passionate fans, the airline also had ``managed to upset over many years, 
through poor service and lack of on-time performance, many thousands of 
others to the point that almost, for every one passenger we were carrying, 
we had 10 or 15 who were extremely frustrated and said they would never fly 
on BWIA.''
In fact, BWIA's less than 60 percent punctuality rate -- the industry norm 
is 80 percent -- fueled the joke that BWIA (pronounced BeeWee) actually 
stood for ''Be Waiting in Airport'' or ``But Will It Arrive?''
''Very poor. Poor. Poor. Poor,'' Trinidadian housewife Sophia Hosein, 27, 
said about BWIA's on-time performance even as she prepared to board a New 
York-bound BWIA flight out of Port-of-Spain a few days before Christmas. 
Still, Hosein chose BWIA when she traveled: ``I find the dates and the times 
convenient.''
In Trinidad, employees and union representatives accuse the government and 
Davies of approaching union negotiations in bad faith.
Unions didn't oppose restructuring, said Clyde Weatherhead, an attorney for 
one of the unions who said he plans to go to court to have the unions 
reinstated. But ``the way in which they have gone about this is an attempt 
to have a union-free airline from January on.''
In Miami, BWIA's 40 U.S.-based employees were also upset that they were 
offered a less attractive severance package than their Trinidad 
counterparts. Contract workers replaced them.
Davies, who refers to himself as the ''fix-it'' guy, said Caribbean 
Airlines' entire operation has been restructured and scaled back. There will 
be no unions, and the workforce has been cut from 1,800 to 650.
''BWIA was bloated,'' said Davies, noting that the airline had 220 workers 
per aircraft in its fleet, compared to British Airways, which has 120 
workers per aircraft and Southwest, which averages between 80 and 85, he 
said.
Direct flights out of Barbados and routes to Toronto and London have been 
cut out or reduced, competitive fares are in the works, and $5 million has 
been invested in wing tip extensions -- called winglets -- to allow the 
fleet of Boeing 737s to run more efficiently and save fuel costs.
Most of the $359 million the Trinidadian government set aside for the new 
airline will go to pay BWIA's debt; some, Davies said, will go toward ``a 
careful marketing budget.''
Among the plans: alerts letting customers know they can book their flights 
using cellphones or in Internet cafés the airline hopes to open in 
Port-of-Spain.
But with the Trinidadian government still owning the airline, some question 
whether Caribbean Airlines will eventually suffer the same fate as BWIA.
''If Caribbean stays lean and mean they have a chance, they have a niche 
perhaps,'' said consultant Michael Boyd, president of The Boyd Group, adding 
that the airline still faces stiff competition from American Airlines and 
other U.S.-based carriers. ``If they're just getting rid of bloat and 
waiting for the next [bloat] to come, it will just be BWIA phase two.''
''I cannot figure out how they can so severely cut their routes through 
Barbados, and this has been one of their larger commercial destinations,'' 
said Ian Archer, a former Barbadian Permanent Secretary responsible for 
civil aviation. ``That doesn't make sense to me.''
Archer, also a former managing director for LIAT, is not surprised by the 
turbulence in the Caribbean airline industry. Caribbean governments have 
long been reluctant to make the tough decisions, he said.
'No government is popular if fares go up, especially when voters say, `You 
own the thing.' It was always a struggle,'' he said.
LIAT/CARIBBEAN STAR
Because LIAT and Caribbean Star run identical routes within five minutes of 
each other with the same fares, a merger makes good business sense, said 
Harold Lovell, Antigua's Minister of Tourism and Civil Aviation.
Lovell said in 2005 LIAT lost an estimated $7.4 million. Between April 2004 
and November 2006, the governments of Antigua and Barbados, two of the three 
major shareholders, pumped $22.4 million into LIAT to keep it afloat.
Still, for the tourism industry, airline service is crucial.
''I cannot tell you if they fly Caribbean Star or LIAT, but it will hurt 
business if they were to go away. It would really have a negative impact,'' 
said Sharon Browne, a guest services agent at the 47-room Heritage Hotel in 
Antigua.
LIAT LOYALTY
Barry Joseph, owner of Barry's Café & Bakery on Long Street in Antigua, 
agreed. ''A lot of people -- Antiguans and others -- depend on LIAT and 
Caribbean Star,'' said Joseph, who travels LIAT every two months on 
business.
LIAT's chairman, Jean Holder, noted the workforce has been cut to 750 
workers from 1,000 a few years ago.
''We've been flying fare for fare, flight for flight with American Eagle, 
Caribbean Star, Caribbean Sun,'' Holder said. ``There is a great deal of 
competition in an area where costs are high and the margin of profits are 
low. Everything conspires to drive down fares.''
While critics have blamed many of the current woes on governments' quickness 
to support the airlines with blank checks, Holder said the issue is not 
government subsidy.
''An airline between an archipelago and a community is similar to a bridge. 
If a bridge falls down, do you spend days arguing about whether to restore 
it and the costs? Air transportation is an extraordinarily costly 
business,'' he said.
But even he argues there does come a point when one has to stop throwing 
money at the problem and find a better solution.
''LIAT and Caribbean Star have taken a very bold step into the future,'' 
said Holder, who declined to provide details about the talks including the 
possibility of a name change, the fate of the unions and the new ownership 
structure.
Privatization is not the answer to stemming losses, Holder and others say. 
BWIA, LIAT and Air Jamaica have all been privatized at some point. ''They've 
been owned by some of the most prestigious businessmen in the region and 
during those periods, they lost significant sums of money,'' Holder said.
AIR JAMAICA
After a decade of privatization, Air Jamaica in December 2004 returned to 
Jamaican government control. It then owed $560 million, $236 million to the 
government. Despite restructuring, the airline struggles.
''I really don't believe Jamaica needs an airline, nor can it afford it,'' 
said Aubyn Hill, a former member of the airline's restructuring management 
team. ``Taxpayers should not be paying for something that has lost money 
every single year, except for maybe one, since it was established.''
Air Jamaica officials did not return calls seeking comment, although a few 
weeks ago the government reiterated its commitment to the airline even amid 
headlines in the Jamaican press about a possible merger with the new 
Caribbean Airlines. But its challenges, and move to refocus on being a 
regional carrier, have raised bigger concerns about where the Caribbean 
airline industry is headed.
''We've had every possible thing that could happen to make airlines lose 
money happen in the past five years,'' said Holder, who remains optimistic 
nevertheless. ``If you really want to find something that is difficult and 
complex, try and run an airline.''
Miami Herald writer Jewel Fraser contributed to this report from Trinidad 
and Tobago and business writer Niala Boodhoo contributed from Miami.

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