Island Air puts hold on expansion; returns Dash 8 400Q

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Island Air puts hold on expansion
RICK DAYSOG
27 September 2006
Honolulu Advertiser

The interisland air fare war is prompting Island Air to cut back on its 
passenger capacity by one-eighth and to postpone its expansion plans.

The local carrier said yesterday that it will replace its sole 78-seat 
Bombardier Q400 aircraft next month with a smaller Dash-8 plane, which seats 
37 passengers.

Island Air said it also will delay the delivery of two additional Q400 jets, 
which were scheduled to begin service later this year.

"The added capacity of go! in the market, high fuel prices and ongoing fare 
wars have affected the industry," said Rob Mauracher, Island Air's chief 
executive officer, in an e-mail yesterday.

"It is clear that go!'s recent $19 fare was a direct attempt to damage yield 
throughout the marketplace and a blatant effort to drive an airline out of 
business."

Mauracher was referring to recent statements by Hawaiian Airlines that go!'s 
Phoenix-based parent, Mesa Air Group, aimed to drive Aloha Airlines out of 
business after Aloha emerged from bankruptcy protection earlier this year.

Hawaiian, based on Mesa e-mails it had subpoenaed, said that Mesa was 
selling its tickets at a loss and that the start-up airline would raise 
fares once Aloha went out of business.

Mesa's CEO Jonathan Ornstein denied that Mesa and go! are trying to drive 
out any of its competitors. Ornstein previously said that he has always 
envisioned having three major players in the interisland market.

Mesa launched interisland carrier go! on June 9 and triggered a fare war 
when it introduced $39 one-way interisland tickets on its first day of 
business. Both Hawaiian and Aloha matched the fare.

Since then, go! has lowered one-way fares to $29 on several occasions and 
last week the start-up airline dropped fares to $19. Aloha and Hawaiian have 
matched go! each time it has announced a discount.

Founded in 1980 as Princeville Airways, Island Air is a niche-player in the 
interisland market. In March, the company, owned by San Francisco-based 
Gavarnie Holdings LLC, unveiled a corporate redesign and announced that it 
expanding its service with the new Q400 jets.

Mauracher said Island Air's reduced capacity will not affect its routes or 
its daily schedule. Island Air currently operates 103 daily flights.

"Our business plan remains the same: to focus on serving the Hawai'i market 
and to build our niche markets with more direct point-to-point service and 
off-peak travel than any other scheduled air carrier serving the community," 
Mauracher said.

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