Delta raises domestic fares by $5 each way

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 Delta raises domestic fares by $5 each way=20
Wed Jul 26, 2006 3:05pm ET
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Email This Article | Print This Article | Reprints=20
[-] Text [+] (Adds details, analyst comment, background)
NEW YORK, July 26 (Reuters) - Bankrupt U.S. carrier Delta Air Lines Inc. (D=
ALRQ.PK: Quote, Profile, Research) raised its ticket prices by $5 one-way o=
n most domestic routes to offset high fuel prices, an airline spokeswoman s=
aid on Wednesday.
Delta increased the fares on Monday night for most of its domestic flights,=
 including those serving Hawaii, Alaska and Caribbean markets, spokeswoman =
Betsy Talton said.
United Airlines, a unit of UAL Corp. (UAUA.O: Quote, Profile, Research); Am=
erican Airlines, a unit of AMR Corp. (AMR.N: Quote, Profile, Research); and=
 Northwest Airlines Corp. (NWACQ.PK: Quote, Profile, Research) said they we=
re studying Delta's fare increase. Continental Airlines Inc. (CAL.N: Quote,=
 Profile, Research) did not immediately respond to a request for comment.
U.S. airlines, including discount carriers such as JetBlue Airways Corp. (J=
BLU.O: Quote, Profile, Research), have been raising fares to good effect on=
 their bottom lines.
Several carriers reported profits in the second quarter despite record high=
 fuel prices, thanks in part to a series of fare increases, fuller planes a=
nd a cut in domestic capacity.
However, slower demand in the upcoming autumn season could again put pressu=
re on fare prices, and in what could be a sign of things to come, JetBlue o=
n Tuesday said it planned to lower fares by 18 percent to 34 percent on som=
e seats on selected flights.
But for now, the latest fare increase by Delta is likely to be matched by o=
ther carriers, J.P. Morgan Securities' analyst Jamie Baker wrote in a resea=
rch note.
"Given continued mid-East uncertainty and the reality of $74 crude -- and w=
ith scant evidence of consumer elasticity as fares push ever higher -- othe=
r carriers are likely to match over the next 48 hours," Baker wrote. (Addit=
ional reporting by Kyle Peterson and Chris Reiter)=20
=C2=A9 Reuters 2006. All Rights Reserved.
Roger & Amanda La France 

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